This year’s Mid-Autumn Festival mooncake collection is here, I give this wave of leverage 101 points!

The annual mooncake war has begun again

Cuteness, black technology, the second dimension...all kinds of tricks

Honestly, I give this year's mooncakes 101 points

1. Selling cute mooncakes

Food from the Forbidden City: Mooncakes I’ve Eaten

I believe many people have been flooded with the H5 "I received a WeChat message from your mother". It's simply blinding, isn't it? It turns out that the Forbidden City, which is known for being cute, has started selling mooncakes again. My mooncakes are preserved for half a year after taking a bite, and they are different from the slutty ones out there, so hurry up and place your order~ (Not much to say, if you haven't seen it, hurry up and take a look)

(Press and hold the QR code to view H5)

Would you like to have one of these cute mooncakes?

2. Constellation Mooncakes

Uncle Tongdao x Wufangzhai: "Story of the Stars" Constellation Mooncake

Uncle Tongdao has released mooncakes. This Mid-Autumn Festival, Uncle Tongdao x Wufangzhai jointly launched the "Qingxing Story" constellation mooncake gift box, specially made to best #understand your constellation mooncake#. Isn’t it attractive to have mooncakes tailored for each zodiac sign?

3. Black technology mooncakes

Haagen- Dazs x Tmall : Black Technology Magic Moon Gift Box

This year, Haagen-Dazs brought the black-tech Fantasy Moon Gift Box. By placing the mooncakes in Tmall's device, a crescent moon can be projected. Mooncakes + technology, the new and trendy gameplay is really eye-catching. How to play it specifically? Come and watch the video prepared by the official website.

4. Musical Mooncakes

Xiami Music x Taoyuan Military Village: Music Mooncake Gift Box "Monthly Meeting"

This Mid-Autumn Festival, Xiami Music and Taoyuan Military Village have collaborated to jointly launch a music mooncake gift box called "Yin Yue Hui". In order to incorporate the element of "homesickness", the gift box exclusively broadcasts the "divine songs" of four cities with unique regional characteristics. You can listen to them by scanning the QR code.

What do you think of this idea of ​​eating mooncakes while missing home?

5. Two-dimensional mooncakes

Bilibili Danmu.com x Laneige: Mid-Autumn Festival Limited Gift Box

Bilibili , which is popular among many people born in the 1990s and 2000s, also launched mooncake products this year. Not long ago, Bilibili launched a pre-order event for the 2017 Mid-Autumn Festival limited mooncake gift box. Both the packaging and the shape are quite two-dimensional.

Acfun Danmu Network: 2D style magic AR mooncake

Coincidentally, A站, another two-dimensional stronghold, also launched mooncakes, and its cooperation partner is Wufangzhai. However, in addition to the two-dimensional packaging and appearance, A站 also introduced AR gameplay. It is said that by scanning the QR code, you can interact closely with AC girl. Are there any friends who bought A站 mooncakes? Tell Mei Xiaohua quickly, is it true?

6. Hero Mooncake

Maxim's Food x Marvel: Iron Man + Spider-Man Mooncakes

Last year, the old brand Hong Kong Maxim's Food launched the Star Wars series, which won a large number of interstellar fans. This year, it cooperated with Marvel to launch a combination set of Iron Man Green Tea Red Bean Mooncake and Spider-Man Custard Mooncake. Would you like to get a set?

7. “Biscuit” Mooncake

Oreo: Mooncake Gift Box

Remember the “twist and lick” Oreo? It has also joined the mooncake battle this year. There are four flavors in total: dark chocolate, cocoa milk sandwich, creamy pineapple and pink strawberry. Haha, Mei Xiaohua can already smell a strong biscuit flavor.

8. Disney Mooncakes

Last year, Disney’s Mid-Autumn Festival black mooncakes flooded the WeChat Moments , probably because they sold well. Today, Disney has released the “Disney Happy Classic Gift Box”. No matter what, just for its appearance, Mei Xiaohua has to give it a thumbs up.

The mooncake market is still lively this year. Traditional brands and emerging Internet brands are crossing over, and there are also various joint collaborations. In short, wherever young people are, brands are willing to try. By the way, the most important thing is that the mooncake has to be good-looking. After all, we all have to post it on our Moments to show off.

Okay, that’s all for today’s review. Which mooncake do you like? Why are all the brands now rushing into the mooncake war? What do you think? Feel free to leave a message below to share with us.