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Many people think that SEO is actually very simple. Isn’t it just constantly posting articles and changing external links? It’s not difficult at all. In fact, this is just a superficial statement. In fact, SEO is not as simple as everyone says. It is still difficult to do SEO well. So how to optimize SEO specifically? What are some ways for individuals to optimize their websites? Let’s follow the 100 SEO questions compiled by Feng Chao from Dongguan. Now let’s get to the point. Here are 100 website optimization questions and answers that SEOs must know (1): 1. Every time Baidu is updated, the number of websites included in it decreases a lot, but I add pseudo-original content every day? This problem is mostly because Baidu does not pay enough attention to you due to the weight of the website; another reason is that the quality of the article is not high, it has no readability or the originality is too low. Although Baidu will include it, it may be eliminated after an update. The higher the quality of your article, the higher the possibility of inclusion; another reason is that the duplication of the website pages is too high, and Baidu will directly delete the duplicate content after the update; of course, it may also be that Baidu’s own algorithm is updated, and some articles on your website are affected by the update. 2. Baidu was updated today, the keyword ranking dropped, and the snapshot slowed down. What should I do? Everyone, come and help! This is a question that is often asked. First of all, we need to understand Baidu’s latest updates and updated content, determine the reasons for the decline in rankings, continue to do what we should do, don’t complain about the world, don’t give up easily, and persistence will restore it to the previous level or even better. 3. The website content is updated almost every day, and external links are constantly being built, but why has the traffic been stagnant recently? Content updates and external links can indeed bring traffic to the website, mainly by making the website have a good ranking in search engines, bringing traffic through search engines, and thus achieving conversion rate! It is a long-term cultivation process! However, there are many ways to obtain traffic, not limited to search engines. You can refer to the most common reasons for traffic changes on the website. 4. I'd like to ask the bosses, is there any difference in the principle of grabbing keywords between Baidu and Google? The algorithms of Google and Baidu are indeed quite different. Baidu has too much human intervention, but the ultimate principle is the same. As long as the content is good, there is no cheating, it is updated in a timely manner, there are many original works, and there are many high-quality external links, it will get a good ranking in any search engine. 5. Baidu has K'd my website. How can I get it indexed again? When creating content and serving users, do not engage in any behavior that may be considered cheating by search engines. In addition, the website access speed must be guaranteed and stable. During this period, website fluctuations must be small. Detailed content on the reasons for the demotion of the website and its restoration 6. My website has been demoted. I would like to ask if there is any good way to get the website ranking back. At the same time, I would like to ask how long it will take to reach the previous ranking? The answer to the fifth question about recovery from demotion is the same, but how long it will take to reach the previous ranking is uncertain, it could be a few days or a few months, so you must be patient. 7. When do Google and Baidu update? This is related to the weight and quality of your website. If your website has high weight, search engine spiders will come every few minutes and you will update quickly. If your weight is not high, you may not update your site for a long time. Now most websites are updated once a week. Baidu has a small update at midnight on Thursday and a big update at the end of each month, while Google is updated every three months. 8. Baidu snapshot is updated daily but it is not included. What is the reason? The fact that snapshots are always being updated means that at least spiders are frequently visiting your website to forage for food. However, whether or not it will be included depends on the content of your website pages, website layout, loading speed, website structure, etc. Snapshot updates do not mean fast inclusion. 9. If the website cannot be opened, will spiders still come? Over time, it may have an impact, because if it cannot be opened for a long time, it is equivalent to being blocked. This is because the server is unstable. Spiders will think that there is something wrong with your site and will rarely come to it in the future, or even reduce its rank. Therefore, the website server and analysis must be stable. 10. Baidu snapshot has not been updated for a long time, why? Answer: Factors affecting snapshot updates include: internal links, website updates, frequency of external link updates, cheating, etc. In many cases, improper operation will cause Baidu snapshots to not update or other abnormalities. Here we reveal the reasons for Baidu snapshot abnormalities. In the process of getting involved in SEO, everyone will encounter many problems of one kind or another. In order to let everyone understand these common SEO problems more clearly and conveniently, Mumu SEO has summarized these frequently asked website SEO optimization questions and answers, a total of 100. To facilitate everyone's study and research, I will present these questions and answers to you one by one in batches. If there are any deficiencies or errors, you are welcome to correct me.
Next, let’s get to the point. I’ve already talked about 100 website optimization questions and answers that SEOs must know (Part 1). I won’t go into details here, and will go directly to 100 website optimization questions and answers that SEOs must know (Part 2):
11. Due to the company's network adjustment, the server was down for a few days and the website could not be opened. I searched for the company website on Baidu today, but couldn't find a single one. Then I checked the site domain name and found that the website had been K-ed. What can I do?
Don't worry, this is caused by the instability of the server. In this case, the demotion problem is generally not a problem. Continue to update the content and update high-quality external links normally. As long as there is no behavior that is considered as cheating by the search engine, it will recover and it should not take too long.
12. When exchanging links between websites, if the other party's website is .net, is there any problem?
Answer: As long as the other party's website is included normally and has not been blocked, you can use the normal process of exchanging friendly links to judge the exchange. As for the suffix of the website domain name, it has nothing to do with the exchange of friendly links, so don't look at domain names with different suffixes with tinted glasses.
13. After the website was K-ed, it is now included again. Does it mean that its weight has been restored?
The restoration of a website's inclusion after being demoted only proves that the search engine is still continuing to crawl your web pages. This has nothing to do with whether the weight will be restored. To see if the weight has been restored, you can check the traffic, Baidu weight, keyword ranking, etc. The inclusion of the website is only a good sign. If it is updated continuously every day and is included stably, it will gain more and more favor from search engines, and will be closer to restoring the weight! In short, a website being demoted does not mean that it will not be included, and inclusion does not mean that the weight has been restored.
14. How to set keyword density?
Keyword density refers to the density of the entire page, not just the density of these two codes. Some people think that the density is best between 2%-8%, some think it is 3%-7%, there are all kinds of ranges. In fact, the key is not density. Just arrange the keywords naturally in the article. Don't deliberately pile them up. The new search engine technology now is user experience. Only by capturing users can you capture traffic. Don't offend users for the sake of SEO.
15. How can I effectively increase the number of backlinks?
This requires a long time to accumulate resources and increase backlinks. It does not mean adding a lot of backlinks all at once. On the one hand, do not pursue the quantity of backlinks while ignoring its quality. After Baidu has been updated many times, the voice that the quality of backlinks is more important than the quantity is getting louder and louder.
16. I built a website, but didn't leave any external links, and didn't submit it to Baidu or Google for inclusion. Why was it included? Where did the spider come from?
You are too naive. Don’t you know if you haven’t submitted it to Baidu? When you apply for a new domain name, Baidu will start paying attention to you, and when you open a virtual server, the search engine will crawl along with the IP, and the crawler will crawl to yours from other websites! In addition, many spider entrances will automatically appear without us leaving any, such as ranking websites like ALEXA, some domain name information query and external link query websites may have our external links. So the spider has many entrances. You didn't invite it, but you didn't reject it either.
17. What should I pay attention to when promoting my products on a forum? How can I insert advertising information or URLs? How can I find a forum suitable for promoting my products?
First of all, if your purpose of forum promotion is simply to insert advertisements, I can only say that this is what you should pay attention to. The principle of forum promotion is: focus on quality, not quantity. To do a good job in forum promotion, it is not just about posting messages and writing soft articles. A successful forum promotion needs to integrate many things. for example:
Precision marketing: Forum promotion should be precise. For example, if we are a car website, we should look for car forums for marketing promotion.
Word-of-mouth marketing: The purpose of forum marketing is to make users have a positive perception of the product and create a word-of-mouth effect.
Viral marketing: A successful marketing post may even be widely reposted, creating a viral effect.
Event marketing: Many times, a successful forum marketing often requires an event to cooperate.
Others: such as experience marketing, news marketing, etc.
18. Is there any difference between website title and keywords?
For website SEO optimization, especially keyword optimization, the website title is the most critical. Keywords should be included in the title to increase keyword weight and relevance of the web page. Website title and keywords are both one of the three major elements of SEO optimization of web pages. There is no difference at all and there is no comparability at all.
19. Want to know the PR value and Baidu weight of your website, but don’t know how to check it?
This question can be said to be completely beyond the reach of those who don't know SEO. To figure it out, just search Baidu weight or PR query on Baidu, and you will know. It should be said that the PR value is official from Google, but now Google intends to gradually fade out the PR value, and it has not been updated for a long time, and webmasters have begun to no longer pay much attention to it. As for Baidu's weight, it is just a term used in the tool, not an official term from Baidu, so when checking other people's weight, you should pay attention to combining other indicators of the website. 20. What is the best length for a website title? Baidu search result titles can display up to 30 Chinese characters, and Google can display up to 32 Chinese characters, so the title tag should not exceed 30 Chinese characters. However, in order to improve user experience and highlight target keywords, we recommend that the length should be around 20. Why do I say this? Because when the title is too long, the beginning and end of the title are likely to be cut off, which is not conducive to users' in-depth viewing; secondly, if the title is too long, there will inevitably be many irrelevant words, which is not conducive to highlighting the target keywords and reduces relevance; and a title that is too long will disperse the keyword weight. In the process of getting involved in SEO, everyone will encounter many problems of one kind or another. In order to let everyone understand these common SEO problems more clearly and conveniently, Mumu SEO has summarized these frequently asked website SEO optimization questions and answers, a total of 100. To facilitate everyone's study and research, I will present these questions and answers to you one by one in batches. If there are any deficiencies or errors, you are welcome to correct me.
Next, let’s get to the point. We have already talked about 100 website optimization questions and answers that SEOs must know (Part 2). I won’t go into details here, and will go directly to 100 website optimization questions and answers that SEOs must know (Part 3):
21. Which is better for website promotion: reprinting excellent articles or creating original ones?
From the perspective of user experience, it is of course better to repost high-quality articles. Timely and popular articles are loved by users, and your own original works may not be well written. But from the perspective of SEO, original articles are of course better, but there are not so many original articles to write, so many times excellent reprinted articles are also a good choice. In fact, there is no contradiction. Reprinting high-quality content + original content is a means of content. High-quality content is the best. Some original content is still reprinted.
22. When searching for a website, why can’t I find the number of backlinks sometimes?
Sometimes this situation will occur. There may be some problems with the tools themselves. If you cannot find the problem, try changing a few more tools. Using the tool to query is just a reference, and the official information shall prevail.
23. Should the new website be submitted to search engines?
The purpose of search engine submission is to allow the search engine to send spiders to crawl and index your website more quickly. In theory, submission will not get your website indexed. It just increases the possibility of inclusion. Generally, it is enough to submit one domain name for a new website, because there are still many problems when a new website goes online. Too many submissions will allow spiders to crawl deeper, which may expose the website's shortcomings.
24. What kind of web page content is illegal?
1. Those who always post soft articles and advertisements in the normal section. 2. Those who always add external links in their replies, especially those who post advertisements. 3. The website content itself involves illegal or unlawful content. It is also possible that the domain name is the pinyin of some bad keywords. For details, please see "Baidu's Suggestions on News Sources" and Baidu Green Radish Algorithm 2.0.
25. Does the website revision have any impact on the weight?
There will definitely be some, no matter how big the problem is, so don't revise the version unless it is absolutely necessary. If you plan to revise the version, you must make a good plan for the revamp. Don't revise blindly. The purpose of the revamp is user experience, not search optimization. After the revision, any remaining issues should be promptly checked and the website should continue to be updated.
26. Too many mass messages will affect the reputation of the website, and in serious cases it may be blocked?
Writing a lot of topics about the company website on blogs or forums is called blog marketing or forum marketing. Using software to send mass messages is not called marketing, that is called spamming, which will cause user disgust, affect the reputation of the website, and may even cause penalties from search engines or publishing platforms. Of course, if you use it well, you can achieve good results, just like the Melatonin advertisement that is released once a year. Consumers would have been fed up with it, but what is the result?
27. How to check if a website has been blocked?
The symptoms of a website being K-ed include reduced traffic, fewer included external links, reduced weight, abnormal snapshots, and reduced keyword rankings. For methods to determine whether a website has been K-ed, see "Determining Whether a Website Has Been Degraded".
28. Will I be demoted if I modify the website description?
Modifying the description information will generally not result in a demotion, but of course this may not be the case if you modify it very frequently.
29. Where are the places where soft articles are generally published for better results?
Answer: Spiders of large platforms visit more frequently and crawl more frequently. In addition, these websites have higher weights, so soft articles are included faster. However, these websites update posts quickly, and your soft article may be lost in the sea of stocks within a few minutes, unless it is written very well, otherwise it will be directly deleted. On the contrary, although some small and medium-sized platforms have small traffic, few posts, and slow collection, the number of users who access your soft articles may be relatively more, and the conversion rate of soft articles should be higher. So each has its own strengths, and it mainly depends on the quality and purpose of your article.
30. Will the post be deleted if I post a soft article with a link in a large forum?
The question is not whether the post will be deleted or not, but whether you can post it. Nowadays, all the big forums have settings for whether links can be included. If not, soft articles with links cannot be posted at all, so how can the post be deleted? Currently there are very few large forums that allow hyperlinks. Many of them are charged, and there are still many that allow links, but they are all plain text links. I would like to add that the purpose of posting soft articles is not just to get a link. The purpose of writing soft articles is to capture users and gain traffic. Nowadays, content marketing has become a unique genre and is receiving more and more attention.
31. How can I modify the website title to avoid being demoted or punished?
The title of a web page is a particularly important element in website optimization. It cannot be changed casually, let alone changed frequently. However, when changes must be made due to optimization requirements or market needs, they must be made without hesitation. So how can we make changes so as not to have a negative impact on the website? First, you need to set the title and make sure it is changed in one go. Then you need to change it when the website is stable and there are no important updates to the search engine. Finally, submit the modification to the search engine in a timely manner.
32. Will frequent submission of sitemaps have any impact on the website? Will it cause the website ranking to drop? What is the best submission frequency?
The site map is only to facilitate search engine crawling and indexing. There is no need to submit it frequently, as long as the website is included normally. As for the frequency of submitting the site map, the key is to decide based on the number and frequency of updates to the website. Generally, it is sufficient to set it to update once a week.
33. Is it okay if the homepage of the friendly link website is not on the first page? What are the consequences?
If the homepage of a site is not in the first place, it can no longer be used as a simple method to determine whether the site will be demoted. The homepage not being in the first place may be due to excessive weight of the internal page, or it may be for other reasons. Whether the website is penalized depends on the keyword ranking, the number of included external links, snapshot conditions, etc. So it’s okay if it’s not the first place on the homepage, just don’t get punished. However, after exchanging friendly links, you should check the other party's website regularly.
34. I don’t know why the website traffic has dropped by more than half?
Combined with the traffic statistics background, check the source of website traffic, and determine whether the website has been punished by the search engine, resulting in a lower keyword ranking. But this is only to judge the search engine. We also need to look at other online source pages, such as forums, blogs, and posts that have been punished or deleted. Finally, we need to check whether there are any problems with the website's paid advertising.
35. For shopping mall websites, what are the key points? Traffic, conversion rate, registration volume, return rate, brand?
The several shopping mall websites you mentioned are all key points. First of all, you need to increase traffic, build the brand and improve credibility. At the same time, the increase in website registrations and return rates will have a direct impact on the future development and transaction volume of the website. But in general, these are all for the purpose of website conversion rate considerations.
36. How to evaluate the effectiveness of online promotion?
Generally, you need to check: the number of registered users, sales volume, number of dissemination, keyword ranking, number of website inclusions, website traffic (independent IP and PV), promotion display volume, the percentage of traffic brought by promotion in the total traffic, promotion transaction volume, etc. At present, it mainly depends on the keyword ranking and the traffic brought by the corresponding promotion.
37. I would like to ask how the number of external links is calculated. For example, on the same day, 5 posts are posted on the same forum using the same alias and the same IP, then how many external links are counted? If 5 posts are posted on the same forum using 2 aliases and the same IP, then how many external links are counted?
From the perspective of search engines, there is a link to website A on web page B. If web page B is included in Baidu, then for Baidu search, B is a valid external link of A. If B is not included in Baidu, then B is an invalid external link. So no matter whether it is the same account or the same IP, as long as it is a high-quality post, it is a good external link. It’s just that external links pursue breadth, and if the same account and the same IP always publish a large number of external links, the effect may be weakened or even cause negative impact. Therefore, it is better to have more accounts and wider links than to have fewer accounts and more links. But don't post the same message or spam messages, as this may result in punishment by the forum administrator.
38. What weight do Baidu and Google give to first-level domain names and second-level domain names?
Of course, search engines give higher weight to first-level domain names, but that doesn’t mean second-level domain names are necessarily inferior to first-level domain names. It’s just that first-level domain names are relatively easier to optimize. It depends on which one you focus on.
39. How can I tell whether Baidu or Google's spiders have crawled my website?
This is what we often call observing website logs. For details, please refer to "Analyzing website logs to understand search engine changes"
40. How to start a new website?
In the early days of the new website, there are still many problems with the website, so I won’t go into details about its structure and layout. First, we need to check the basic situation of the new site. Is there a 404 page? Is the URL canonicalized? Is the webpage URL set correctly? The robots file is reasonable....etc. Secondly, it is crucial to locate the target keywords of the website, explore long-tail keywords, set the title, description and other information, build the content of the website, and arrange the internal links. Finally, after the website content is built, gradually add high-quality links, increase friendly links, and appropriately use some optimization tools. 41. How many outbound links are appropriate for a website?
The appropriate number of links exported by a website cannot be judged only by the quantity. Those well-known navigation sites export a lot of links, but is their own weight affected? First of all, it depends on your own website. The positioning, type, weight value, etc. of the website will affect the number of exported links. Secondly, even if it is a one-way outbound link, the quality of the linked website must be high. The search engine has its own relevance judgment. If there is a problem with the other party's website, it is likely to affect you. In addition, the outbound link must be related to the actual situation and user needs, and provide links that are valuable to visitors. If you insist on saying how many export links are appropriate, I think you can check the PR output value. It is best not to be lower than 0.2, which can be found in the webmaster tools.
42. I often see people talking about soft article promotion. Does adding a link in the article mean soft article promotion?
Answer: In essence, soft articles are soft advertisements, which are a type of advertisement that is received but not leaked. Soft article promotion usually relies on text expression and public opinion dissemination to make consumers identify with certain concepts, viewpoints and analytical ideas, thereby achieving the purpose of corporate brand promotion and product sales. However, it is different from direct advertising. It hides the advertisement in pleasant or informative articles. It implants the advertisement subtly. It is promoting whether you add links or not, and for traditional SEO, adding one link can create multiple external links to help the website. This may be better for the website, but in today's Internet, SEO staff need to combine with marketing. The era of external links has long passed, and content marketing is on the rise. We must keep pace with the times.
43. Is buying pop-up traffic good or bad for search engines? Will it be considered cheating and be K-ed?
Answer: Pop-ups may bring you a little traffic, but they are completely useless for SEO. Not only that, excessive pop-ups may be punished by search engines, as Baidu’s Pomegranate algorithm has mentioned before. Appropriate pop-ups are fine, but too many of them are not only detrimental to optimization, but users are also very disgusted with this form of advertising.
44. How is Baidu bidding charged?
It is mainly pay-per-click, and the income is calculated based on the actual click price. Different keywords have different prices, and the click income of search business is also different. Different theme text links have different prices, and the click income of theme promotion business is also different. You can directly register a Baidu promotion account and enter the background for detailed introduction.
45. Is the yx link (hidden link) effective? A hidden link, also called a black link, refers to a normal link that is hidden through some methods, such as putting the link in js code, using display:none, etc., so that users cannot see the link when browsing the web normally. The purpose is to obtain the weight value of the other party’s website. Is it effective? Of course it is good, but it is quite unstable. There is no free lunch in the world, and hidden links are strictly prohibited by search engines. It is recommended not to use this if necessary. Even if you use black hat, you should use more advanced ones. For more details about black links, please read "A Comprehensive Interpretation of Website Black Links".
46. My website has been copied by someone else, and the content is the same. How can I delete it?
The problem of duplication is not easy to solve. You don’t have the authority to delete things from other people’s websites. There is basically no way to solve this kind of copying problem. Theoretically, it is possible to do so through legal channels, but the process is very cumbersome. Generally speaking, you can update and modify your website, put some watermarks and anti-theft pages on the program, and set up anti-theft programs for news content and picture content, so that others will not easily copy them. These also need to be done in collaboration with programmers, but now the collection software is quite powerful and may not be effective. Of course, you can also contact the other party to have a chat, but how you talk is up to you.
I think that having your website mirrored is a complete achievement. Don't be afraid, just continue to optimize. Others are copy sites, but your web pages are original. At the same time, search engines are also cracking down on mirror sites, so you have all the advantages.
47. What should I do if the keyword ranking drops?
Don’t be nervous. First, find out the reason. Have you been demoted? Is it a problem with individual keywords or all of them? How are the competitors? Has Baidu made any adjustments? Is the friendly link wrong? Wait for the website problems to be checked one by one, and a comprehensive SEO diagnosis will be conducted to find out the problems. No matter what, it is imperative to stick to originality, optimize pages, build internal links, and appropriately add high-quality links.
48. Which SEO tool is good? For example, which tool is good for checking keywords and recent popular keywords?
There are many SEO tools. You can use the webmaster tools to check the keywords of the website. For keyword mining, you can download tools such as Jinhua and Zhuici. Baidu Keyword Analysis Tool and Google Keyword Analysis Tool are also very comprehensive. As for the recent hot topics, you can also look at the Baidu Search Rankings.
49. My original article was not included. Why?
1. New site review period. If you don't need to worry about this, generally a new site is in the search review period, which requires time to consider. At this time, what you need to do is to continue to update the site and bring more original and unique content.
2. The website is over-optimized. Over-optimization usually results in a decrease in the number of website inclusions, stagnation of snapshots or direct non-inclusion. What you need to do is remove the obvious traces of optimization and add normal updates.
3. Originality of content. The search included pages are not original just because you say they are. If you have not read other people's works, then what you wrote may not be original. The articles you wrote are exactly the same as the opinions on the Internet, just with a slightly different wording. They are not readable and not scarce enough. What you need to do is to focus on pseudo-originality and supplement it with appropriately unique content.
4. There is a problem with the friendly link. The other party's website is blocked, causing your website to be affected.
5. Website cheating. Any search engine will crack down on this. A reduction in the number of entries is only a relatively light punishment. What you need to do is to correct the website as soon as possible.
six. Hardware. For example, if the website opens slowly, the host is delayed, the website is infected with Trojan horses, etc., when such situations occur after multiple searches, it is conceivable that the search will gradually be abandoned.
............For more possible reasons, please refer to "Reasons for Decreased Website Collection"
50. How to ensure stable keyword ranking?
To stabilize the keywords, you must first be stable as a person. Don’t use SEO techniques too much and stick to website content construction. If there is no content, no one will be attracted and there will be no traffic. Even if people come, the chance of them jumping out is very high. If the content of the website is of high quality, people will naturally like it, the traffic will naturally be guaranteed, and the keyword ranking will be stable. Here are ten tips on how to write good content recommendations to increase the attractiveness of the content. At the same time, we should also do a good job in user experience construction. User behavior also affects keyword rankings. Only when users are stable can keywords be stable. External links cannot be left behind. Although the effectiveness of external links is weakening, a lean camel is still bigger than a horse. Those are just junk external links. High-quality external links are still a solid support for website rankings.
51. Why can some websites rank high without updating articles?
It’s not that the articles are not updated, it’s just that they are not updated now. Some people will say that they have very few inclusions but a lot of rankings. Indeed, there are some sites that never update anything, but their rankings are quite stable. However, these sites are either old and well-established websites with high authority, or have very high click-through rates, or have a large number of external links. In short, they are not so ordinary.
52. How much impact does the richness of original content have on search engine inclusion?
The richness of original content has a great impact on search engine inclusion. The first factor that will be considered is the user experience, and the second is the search engine’s own judgment of a good article. Original articles are not necessarily well-written, and although rich original content can promote inclusion, good original content may not necessarily be included. There are many factors that affect inclusion, and good originality is just one of them.
53. How do spiders determine whether a website is updated?
When spiders crawl into a website to crawl content, they can judge whether the website has been updated based on the crawled content.
54. How many articles should a website publish per day?
Answer: Of course the more articles you publish, the better. But one thing to note is that no matter how many articles you publish in a day, you must keep it average and ensure the quality. If the quality cannot keep up, don't just pursue quantity and ignore quality. If you cannot maintain the frequency of updates, don't give up halfway. It is not the quantity of articles that matters, but the quality. It is best to stick to high-quality original articles. You can publish as many articles as you want. The key is to publish them regularly, quantitatively, and with the right quality. You cannot publish them in a high-quality or low-quality manner.
55. The inclusion is normal, but the ranking has not increased?
Since the inclusion is normal, we can start from other aspects. Normal inclusion does not mean an increase in ranking. There are many factors that affect website ranking. It could be the influence of external links, user clicks, or website structure... For more ranking-related factors, please refer to "Factors Affecting Website Rankings on Google in 2013" and "Summary of Key Factors Affecting Website Rankings on Baidu in 2013".
56. What is a hot post? Is there a standard for judging? Many posts have a high number of hits but no replies. Are they also hot posts?
Generally speaking, if a post has many followers, can resonate with everyone, and can be ranked on the front page of the forum for a long time, and preferably also has a large number of reposts, it can basically be called a hot post!
57. Is it better to post links in one place or in multiple places?
The breadth of external links is very important for search engine rankings. The number of external links depends on the number of external links under different domain names. No matter how many links there are under the same domain name, they cannot compare with the number of external links under different domain names. External links should be natural and extensive, and recommendations under different domain names are the most authentic.
58. Why shouldn’t there be Flash animations or videos on the homepage?
Flash is not conducive to search engine crawling, and FLASH will affect the opening speed of web pages. Flash also does not utilize web page aggregation content to match keywords. But it does not mean that there cannot be FLASH animations or videos. It just means that the homepage should not be entirely filled with this, as this is quite unfriendly to search engines. Reasonable addition of FLASH can add color to the web page. The purpose of a website is mostly for user experience. If you think your website needs FALSH and it can make the user experience better, you can add it.
59. Snapshots are updated every day, but I don’t think they can bring me any benefits?
The normal update of Baidu snapshot only means that the website is healthier and the spider updates more frequently. Snapshot update does not mean increased weight or keyword ranking.
60. My website ranking dropped from the first page to more than ten pages. Why?
The ranking suddenly dropped to more than 10 pages away. If it is not a problem within the search engine, it must be a problem with your own website. In many cases, the rankings are downgraded. The main manifestations of downgrade are: a large-scale reduction in the number of included pages, a rapid drop in rankings, and often accompanied by the homepage being K-ed.
Generally, if you haven't done anything special before the situation occurs, you need to pay attention to:
1. Check whether there are any bad friendly links and whether there are any problems with the friendly links.
2. Check whether the server where the website is located has been punished because of other people’s websites.
3. Check whether the content of the website has been reproduced by some large websites without indicating the source. Sometimes the ranking is not downgraded because of excessive content duplication.
4. Check whether the website has been attacked, has Trojans, or has been hacked by black hat SEOs for black hat exploits.
5. Has Baidu had any large-scale updates recently?
6. There is a lot of duplicate content on the website.
7. Cumulative optimization of the website leads to over-optimization.
8. The number of external links has been greatly reduced, for example, the platform where the external links are located has been blocked, the external link account has been blocked, the Tieba posts have been deleted, the information platform themes have expired, etc. 61. Where are some better SEO forums?
ChinaZ Webmaster Home, Push 18, Laggard, A5 Webmaster Network, seowhy, 28 Push, Baidu SEO Guide, Lu Songsong Blog.
62. What is the use of PR value for a website?
PR value is a method used by Google to evaluate the "importance" of a web page. PR is an important factor in measuring the quality of a website's external links. However, the value of PR has plummeted. With Google's withdrawal from China, the role of PR has gradually faded. In addition, Google has not updated the PR value for a long time. Matt Cutts also said that Google will gradually fade out the PR value.
63. How many friendly links are appropriate?
Generally speaking, the number of friendly links depends on the situation of the website. Mumu SEO recommends not to exceed 40. If there are more than 40, the links brought by friendly links will not be so obvious when you are making links, but of course there are high-quality friendly links. Also, if there are too many links, the number of links shared from the homepage to the inner pages of the website will become less, and too many friendly links will bring inconvenience to manage friendly links, especially for some medical sites that do not make many friendly links. It is because the instability of medical websites leads to the variability of friendly link websites.
64. How can I protect my original articles?
First, add more of your own information in the original article. When others reprint it, they will also help you advertise. Secondly, use a program to prevent others from copying articles or even directly block the collection software. Of course, this is more complicated. Finally, use the PING function of Baidu Webmaster Tools. PING is used for websites to quickly notify Baidu of content updates so that Baidu can crawl and update them in time.
65. What should I do if my website is plagiarized?
The problem of website plagiarism is not easy to solve. You do not have the authority to delete things from other people’s websites. There is basically no way to solve this kind of copying problem. Theoretically, it is possible to do so through legal channels, but the process is very cumbersome. Generally speaking, you can update and modify your website, make some watermarks and anti-theft pages on the program, and set up anti-theft programs for news and picture content, so it will not be easy for others to copy them. These also need to be completed in coordination with programmers. However, the current collection software is quite awesome and may not be effective. Of course, you can also contact the other party and talk, and it depends on you how to talk.
I think it is a complete achievement for your website to be mirrored. Don’t be afraid, continue to optimize it. Others are copying websites, your web pages are original, and search engines are also fighting against mirror websites, and the advantages lies in your.
66. What are the main assessments for website optimization?
If more detailed assessment is required for web pages, snapshot dates, keyword penetration, keyword rankings, website links, weights, number of external links, conversion rates, etc., you need to have a comprehensive analysis of the website.
67. How many articles are appropriate to update SEO every day?
There is no specific standard for how many articles the website updates every day. It depends on what site it is. Generally, corporate websites only need to create 2-3 original articles every day, but they must pay attention to quality and be original. If it is a large news portal, it requires a lot of articles. The larger the capacity and the greater the demand, the more articles you need to update. Don’t slap the fat man in the face, but don’t deliberately be lazy. If you are a news station, you update 2 articles every day. Do you think it is appropriate? Therefore, the update of articles must first be based on website needs, and then update articles must ensure quality and perseverance. Don’t do it for three days and two days to dry the Internet. If you don’t persist, search engines will not persist.
68. How many days are the most appropriate for external links to release?
This is the same as the update of the website content. You should have a plan and increase regularly every day. Don’t increase rapidly in a short period of time. You should ensure that quality and quantity coexist. The amount of delivery every day is not the key. The key is to maintain regular delivery, quality delivery, and the same rice will be placed as big as the bowl. External links are not a joke. Now they are all kinds of blows and difficult to do. Never be punished for pursuing quantity.
69. What is the best way to optimize the keywords?
It depends on the keyword classification. The brand words are the least, and the target keywords on the homepage are generally 2-4. For long-tail keywords, the more you dig, the better. Especially large websites mainly have long-tail keywords, and brand words make the most contribution to the establishment of corporate brands. Once they are formed, they will be a solid Great Wall. For each page, the home page generally has 2-4 main target keywords, the directory page is the main corresponding product words, and the content page is generally just one long-tail word.
70. Why does my website have high traffic but not make money?
The ultimate goal of SEO is nothing more than an increase in traffic. After the ranking is improved, SEO's work seems to have reached its goal, but the final way out for the website is to increase the conversion rate. Only when traffic customers are converted into effective customers can they bring tangible benefits to the website.
It’s not that if the website is optimized, the traffic will be high, and the money will be done by itself. Website optimization is only a small part of the Internet. If you understand website optimization, you may not necessarily understand online earning. If the website traffic is indeed high, Mumu SEO recommends:
1. Advertising alliances make money: The first way to make money when traffic is rising is to make money by advertising, such as clicking advertisements, pop-up advertisements, and advertising commissions based on effects. There are many advertising alliances, and now there are a lot of people who make money in this way.
2. Make money by selling website products: If you have enough resources, if you have enough credibility, if all those who come to your website are high-quality IPs, then you can choose to sell online products to make money. It is best to do this, the more detailed the website, the better. Here you can make money by relying on the high-quality IPs introduced after the promotion of your own website. However, product selection and strategy are very important.
3. Charge membership fees: This is roughly a website product, but this does not require capital, and what is required is technology.
4. Charge intermediary fees to make money: Like Weike, this requires buyers and sellers to come to your site, and your site has a certain conversion. This is a bit difficult, but it is mentioned, so you can ignore it.
71. What are the best ways to optimize Baidu?
There are more of this, mainly from three aspects:
(1) Site optimization, basic optimization page layout, tag optimization, internal keyword insertion, content construction, site links, 404 pages, robots files, etc.
(2) Off-site optimization. Off-site optimization mainly involves external link construction and friendly links, and then adds encyclopedia, post bar, know, etc.
(3) User experience optimization. User experience is the most discussed issue in the current optimization and promotion. There are many things to do for user experience optimization, such as: website layout, website color matching, website functions, social plug-ins, user group analysis, etc.
For detailed optimization precautions, please refer to "How to write a website SEO analysis report"
72. Can I leave a signature to make an external link if I reply to the forum?
It can be clearly stated that the current forum signatures have no effect, and they may even be deducted points by search engines as spam links. However, in large and trustworthy forums, if you are already familiar with everyone, or have become a celebrity in the cast, then the link in the signature is valuable. The signature here plays a role in promoting corporate websites, building brands and guiding traffic. The same goes for the sake of doing SEO. Everything, including the rules of search engines, has logic to follow. Forum signatures have their own advantages. Don’t say that it is useless for website rankings and don’t do it.
73. What are the main points of weight when building a website?
The focus on improving website weight is also staged. Mumu SEO mainly divides them into early, mid-term and late SEO optimization. The early stage is outside the 20 keywords, and the external link recommendations of major third-party platforms; the mid-term target keyword ranking enters 20, mainly relying on attracting click traffic and obtaining user recommendations. The later keyword ranking is stable in the top 3, mainly the fine-tuning of the website and long-tail word drainage. Specific article "Understanding the SEO optimization stage makes website optimization easier".
74. How to rank long-tail keywords?
To optimize long-tail keywords, we must first explore a large number of high-quality long-tail keywords, and then edit high-quality articles based on long-tail keywords, and do a good job of statistics on long-tail words and corresponding links to facilitate the construction of internal links within the site, and add external links at the same time. Others are the same as those of home page target keywords. We must do a good job in long-tail keyword article statistics to prevent multiple content pages on the site from distributing the weight of the same long-tail word.
75. What is the difference between buying traffic and buying traffic?
These two are similar, and the traffic flow is not real. There are two types of traffic you buy, one is real traffic and the other is fake traffic (that is, the traffic you brush). The website’s appropriate purchase of real traffic for the website in the later stage has a certain recommended effect on the website’s ranking.
76. How many reasons are there for a blog to give K?
1. Website content cheats. In order to better improve ranking, many webmasters often add irrelevant topics to the website to deceive search engines to drive traffic. The traffic obtained in the short term is good, but it will be a fruitful result if it continues for a long time.
2. Server reasons: Servers are also very important for SEO. Do not seek small profits. Choose cheap ones. The server is unstable. Search engine spiders are crawling and updating. If the website cannot be accessed normally, it will affect the search ranking. In severe cases, the website will be K.
3. Website source code, do not modify the website title and tag frequently. After search engine crawl, it may cause the website ranking to decline, or even downgrade the search and pluck hair.
4. Website structure. Changing a website structure is equivalent to letting the search spider start over again. Don’t modify the website casually. Generally, it is only modified by the K-site.
5. Search engine algorithms, the update of the search engine's own algorithms has led to a decline in rankings.
6. It is common for website cheating and using black hats to be k-stations.
7. Manual intervention. The manual management of search engines is quite strong. Some popular keywords and words with more bidding are all subject to manual intervention by search engines.
8. Content collected by the website, there are a large number of collected articles or low-quality articles on the website.
9. Friendly links and external links. Friendly link exchange is one of the commonly used promotion methods for webmasters. Friendly websites may be affected by K’s own website. In addition, the website is full of a lot of spam external links and will be punished, but now it is cracked down.
10. IP lock, your website happens to be on the same server with some cheating websites, these websites are k. Because in an IP, your website is likely to be also thrown into the cold palace.
11. The website is attacked. If your website is attacked or poisoned, then K-site is also normal.
77. Some website homepages are: www.xxx.com; some websites are www.xxx.com/index.html. Is it a problem with path settings? Can I exchange friends links with the second website?
This situation mainly occurs because the other party's URL has not been standardized. If the link is not unified, the search engine may think that these are two pages, and the weights are definitely different. So you have to see whether the other party focuses on optimizing the URL with index. Generally speaking, it is recommended to exchange without index.
78. What kind of external link is considered a spam. In short, it means that the content is poorly related to the website, a lot of promotion information, garbage pop-ups, external links, purely one link, etc. Anyway, you will definitely not feel happy about it. Let’s take a look at lee’s judgment on external links.
79. What are the forms of external links?
The first type is pure text links. This kind of external link has little impact on ranking. In this case, it is generally used to increase the brand and reputation of the website. It is generally used during the entire website marketing period, but it is more obvious in the early stage because the website weight is not high in the early stage of website construction, so it is necessary to attract spiders.
The second type is hyperlink. This kind of link is effective for rankings, and it can also increase the exposure of corporate websites to introduce recommended traffic. The third type is anchor text link. This kind of link ranks the best for keywords. However, this kind of link is becoming more and more difficult to make, and it often comes from friendly links and blogs.
80. How do newcomers learn SEO?
Listen more, read more, ask more, learn more, think more, summarize more, etc. Since you are a rookie, you must have a rookie and do more everything. You can go to some large webmaster websites such as: Sousai, A5, Webmaster Home, etc., or go to some QQ groups to communicate with others. Don’t dare to say or ask. At the same time, you can write down what you have learned, which can deepen your memory and make it easier to think. Finally, you need to go to the company to practice. Once the theory is good, you can truly understand SEO. 81. Is it good to only make external links for the forum?
External links pay attention to broadness and nature. If you are just a place to vote for you, the effect of voting will definitely be getting smaller and smaller. At the same time, the forum is highly substitutable. If one day the forum is closed or the post is deleted, wouldn’t it be gone? Therefore, in the process of making external links, the external link platform must be natural and extensive. You can exchange friendly links, submissions, blogs, Q&A platforms, favorites, classified information/B2B/B2C, etc., and you must be good at exploring available external link resources.
82. Why do the website have many snapshots?
Baidu snapshots are a cache of website data at a certain time. Different pages have different cache times. Search engines have a cache mechanism. The corresponding snapshot times when searching for different keywords on the website will also be different. Because search engines have established different caches based on different keyword indexes, it is normal to have multiple snapshots.
83. Why do spiders come every day without updating?
Spiders come every day, you need to see if the spider only crawls but not catches. If you only crawls but not catches, it means that there are still problems with the content. You must increase the originality efforts. In addition, spider crawling will not update quickly. There is a process between this. To shorten this process, first of all, you must accumulate the weight of the website, and secondly, you must update high-quality articles regularly and quantitatively to gain the trust of search engines. Finally, spiders come every day, so what kind of spiders are coming? Not all spiders will update their websites, and it may be possible to downgrade their rights, so we need to analyze the website logs and understand search engine spiders. See "Baidu Spider IP Origin Analysis"
84. How to judge the quality of the purchased link?
1. Baidu weight is a website rating given by a third-party webmaster tool to simulate the Baidu algorithm. Although the algorithm is not accurate enough, it can still simulate the ratings of some websites. However, in order to prevent others from being flushed, you should check the ranking of the main keywords of the website when purchasing.
2. The frequency of website snapshot updates. Although snapshot updates do not mean that the website is good, whether the website snapshot updates are timely is also a consideration for whether a website is healthy. Of course, you should not look at other people's snapshots during Baidu's crazy time.
3. The overall inclusion, external link volume and the increase in the day inclusion, and external links, but only look at the total.
4. The number of export links for the target website. A website has a high weight, but if there are too many export links, then you will get a phoenix and lump sum.
5. Relevance: Try to choose websites that are in the industry or in the similar industries to exchange links, which will help search engines judge the weight of the website in the industry they belong to.
6. Whether there are illegal site links or black links on the target website’s friendly links.
7. Whether there is cheating on the target website and whether it is a high weight gained through cheating methods in a short period of time.
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85. Do friendly links have to be from the same industry?
When we say that friendly links need to be relevant, it does not mean that we must be with peers. There are not so many colleagues who exchange friendly links with you. This correlation contains many meanings, such as user needs related. Can those who sell pots change with those who sell bowls? Of course! It is a good link to bring traffic.
86. What are the ways to exchange friendly links?
You can add more related website communication groups on QQ, or groups that specifically change friendly links. You can also go to relevant industry forums and post bar sections, such as Push Yibiao and Webmaster Home to exchange friendly links. Of course, there are also websites that specialize in changing friendly links. However, in the early stage of the website, not many people are willing to exchange it with you. Instead of looking everywhere, it is better to rank your own website first.
87. What are the reasons for the decline in keyword rankings?
1. The website content is cheated and the website text is incorrect, resulting in a decrease in the website score and a decrease in the ranking.
2. The server is unstable 3. Has the website been revised recently?
4. Search engine algorithms. Updates to the search engine's own algorithms have led to a decline in rankings.
5. The website uses cheating methods to be k-stations.
6. Content collected by the website. There are a large number of collected articles or low-quality articles on the website.
7. The ranking of the friendly station is reduced by K.
8. The unstable external links of the website lead to unstable keyword rankings.
9. The website is attacked or poisoned.
10. In the competition in the industry, your keywords are unstable, which is normal.
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88. How long does it take to get out of the assessment period?
Baidu's assessment period is about 3 months on average, and 12 weeks. Different websites, different industries, different website construction and different optimization methods will affect the duration of this cycle. This cycle is determined by Baidu considering the cost of website cheating and the ranking cycle of popular keywords. During the assessment period, we must adhere to the content construction of the website and external voting construction, try to please users and search engines, and do not cause great fluctuations to the website.
89. What is the website-wide link? How to make a website-wide link?
A website-wide link is a link to your site for every page of the entire website. The entire website-wide link is relatively related to the homepage link. Generally, the links of large websites will be distinguished, while generally small websites will rarely distinguish them. The home page with the highest weight on the site is the home page. The weight of the inner page is relatively small, but the inner page weight of large websites is also very high. Therefore, some very important pages are linked to each page, so you can get good results. Since the entire site link is added to each page, there is no need to say how to add it.
90. Where do you think the anchor text is better in the article?
For the indexing engine, Mumu SEO believes that anchor text is the best at the beginning and end of the article, because the search engine gives relatively higher weights to the beginning and end of the article, and the weights obtained by anchor text at these two places are naturally higher. However, for user experience, Mumu SEO believes that there is no best position. It only needs to give the user the best recommendation when the user needs. The focus is not on the position, but on the anchor text and the corresponding content to satisfy the user's needs.
91. What should I do if the Baidu snapshot of the website is backwards?
First of all, we need to roughly analyze the reasons for the website snapshot regression: Is the website server stable? Have you made a website revision recently? Friendly link websites are K? Use cheat optimization methods? The website is hung up? Content collection or repetition is too high? Garbage external link? Baidu's adjustment accidentally injured? etc. Correct specific reasons. Generally, unnecessary optimization methods are reduced in the process of correcting, mainly increasing the quality of website content, external link quality and user visits, and reducing excessive fluctuations in the website. It should be noted that snapshots have no necessary relationship with website weights and rankings, but they are a mirror. If there are abnormalities, you need to pay attention to them.
92. Why do other people’s information rank first after our original information is reproduced by others?
I mentioned the comprehensive score of the website's sorting, mainly including the basic page score, the in-site score, the off-site score and the user score. Your own original information only accounts for a small part of the content quality in the basic score. If the other scores of your article are reprinted, the ranking is naturally ahead of you.
93. In what aspects does the high quality of the article reflect?
According to Baidu Search R&D Department, from four aspects:
1. The size of the audience group represents the size of the user's retrieval needs. The size of the audience is mainly based on the audience of the information source and the audience of the information content itself.
2. Scarcity Scarcity mainly describes the uniqueness of the page in the Internet. When it comes to scarcity, we often think of repetition. Is scarcity equivalent to no repetition? How should we interpret this concept? Let’s see an example:
Someone posted an original blog about a certain news event, and then reprinted it on the news channel by Sina. In terms of the description, this is a repetition. However, this repetition is just a repetition in the subject content. On the one hand, its reprint brings gains in access speed, stability, etc., and subsequent search users may also use "News Events + Sina" to retrieve this news. This can be called site gain. Therefore, even if the theme content has not changed, Sina's reprint is valuable and its scarcity is relatively high.
Therefore, for pages with duplicate content, we should evaluate whether there is site gain and content gain. Only for a large number of repetitive pages with no gain can we consider their scarcity. This is why your originality ranks better than you in others.
3. Quality The quality of a page is a reflection of its satisfaction with its needs. To judge the quality of the page, we should progress from the most basic needs.
First of all, it cannot be a dead link. The website must have a certain degree of stability and the access speed must be satisfactory.
Secondly, whether the main content is complete, whether the layout and fonts are easy to read, and whether there will be too many advertisements of various types.
Finally, whether the information is rich and whether the extended secondary needs are met.
4. Timeliness "Timeliness" is an attribute of the page's value, which is generally reflected in two aspects: First, the things described on the page themselves have a strong public topic and are easily disseminated. This is actually a reflection of the audience. Second, the things described on the page only have a higher popularity at the first time, and the popularity has dropped significantly over time. This is a kind of "news" nature. For pages with two attributes mentioned above, if the search engine spider finds that the page is in the "explosion period" or "explosion period" of the thing, we believe that the page is timely.
94. What should I do if the external links have dropped significantly?
The chain is unstable, sometimes more and sometimes less. If the external link construction has been maintained in a stable state, and suddenly the external links are increased several times dozens of times in a certain period of time, the search engine may determine that the website is suspected of cheating and then put the external links in the sandbox. If the judgment period is over and the external links are found to be legal and no cheating methods are used, the search engine will release the external links and restore them again. This period of time has returned to the previous number of external links released and ensured quality, and the original updates are stable.
There are also many times when the website has been Ked, which is the same as the operation of the website mentioned earlier when it is Ked.
It is not ruled out that the search engine itself is not a problem. Just like during this period, Baidu's daily updates have been very large, and there will also be fluctuations in the external links of the website. This is a normal situation. This is caused by the search engines sorting out their own database.
95. What impact do multiple domain names have on the website?
Multiple domain names on the same site will receive a lot of traffic in a short period of time, but these multiple domain names will distribute weights. At the same time, search engines will deal with it as cheating. Generally, multiple domain names can be redirected to the main domain name 301.
96. Is the SEO mass sending software effective? What should you pay attention to?
During this period, the effect of mass sending is getting worse and worse. Nowadays, large-scale mass sending is rarely seen. If you are still obsessed with mass sending software, then the suggestion of Mumu SEO is to pay attention not to use it. Of course, sometimes when there are certain resources, it is still OK to perform a small amount of mass sending on each platform, reducing the time for manual sending.
97. How to optimize search engines for DOC, PDF and other documents?
Currently, commonly used document formats include DOC, PDF, etc. The search engine optimization method for these documents is relatively simple. As long as you include keywords in the file title and some text information in the front of the document homepage, it is consistent with the idea of web page optimization. These tasks only need to be done by the way when writing documents. When everyone does not pay enough attention to these issues, just pay a little attention to them and you will get a better search ranking effect. With the gradual increase of similar documents, more complex optimization methods may be needed, but at present, there seems to be no more effective methods to learn from in this regard.
PDF documents have a high weight in search engines. PDF documents can add links to their content. Compared with ordinary HTML files, PDF documents have inherent advantages. The high weight of original PDF files BR=3 is high. There are three main reasons: 1. Generally, people will make relatively important files and text into PDF format, which leads to search engines' high recognition of PDF files. 2. The way to open PDF files is html, which is easy to read on the network client. 3. PDF files are easy to download and spread, and will not be distorted during the propagation process, nor will they be easily modified.
98. Is it beneficial to join the website to Baidu statistics?
According to the official statement, there is no impact, but it is certain that the engine will speed up the index update of the site. After joining Baidu Statistics, the search engine will crawl the website more deeply. At the same time, you can view the IP origins of the website, interviewed pages, bounce rates and other user behaviors in the Baidu Statistics backend. It can be said that Baidu Statistics indirectly helps SEO optimization.
99. What is the purpose of optimizing website navigation?
1. Determine the user's experience of browsing through the website, which is the most basic point.
2. The website navigation is designed reasonably, and the content and services of the website can be displayed in front of users to the maximum extent.
3. Reasonable navigation design can increase user stickiness and improve the browsing depth of the website.
4. Clear website navigation makes it easier for search engines to crawl the website better, thereby increasing the number of websites included. |
