In the blink of an eye, today is already the third day of 2020.The beginning of the new year does not mean the end of busyness.The period before the Spring Festival is always the busiest time for marketers. In this brand new January, besides New Year’s Day on the first day and Laba Festival on the second day, what other hot spots can be used as entry points for H5? Let’stake a look at the H5 marketing hotspots in January 2019 that we have compiled for you!
January 6th Minor Cold
Keywords: cold, health, diet, customs
Marketing index: ★★★
Minor Cold is the 23rd solar term in the 24 solar terms of the lunar calendar, representing that most parts of my country have entered a period of severe cold. As the Minor Cold approaches, the festive atmosphere becomes stronger and every household begins to prepare for the Spring Festival. They also gradually start to "keep in good health" in terms of diet. In many places, eating warm foods such as mutton hotpot, sugar-roasted chestnuts, and roasted sweet potatoes is a fashion during the Minor Cold. This solar term is applicable to all industries, especially catering and e-commerce, but there are very few related H5 cases. H5 players can start from their own industry and use their imagination.
January 10th is China 110 Publicity Day
Keywords: safety, law, rescue, order
Marketing index: ★★★
January 10th of every year is the National 110 Publicity Day, and January 10th, 2020 is the 34th National 110 Publicity Day. H5 players can create some news and information H5s with themes such as refuting rumors, popularizing the law, and patriotism, and focus on discussing some events that have attracted high social attention in previous years to comprehensively enhance national security awareness.
The 2020 Spring Festival travel season will last for 40 days, from January 10 to February 18. Topics about the Spring Festival travel rush can be roughly divided into three categories: emotional topics such as homesickness and family affection; technological topics such as high-speed rail and transportation; and interactive topics such as ticket grabbing and interesting stories. H5 players can choose the one that best matches their own brand to carry out marketing activities.
January 14th is Diary Day (Diary Day) - couples give each other love diaries
Keywords: couple, love, diary, single
Marketing index: ★★★
Diary Day is on January 14th every year. On this day, couples can give each other love diaries to symbolize that the two will go through the next year hand in hand. For single people, this festival will encourage them to plan to confess their love to the person they like and write it down in a diary. H5 players can first think about whether to focus on couples, or think in reverse and focus on the single dog group.
January 17th Little New Year
Keywords: Kitchen God worship, Kitchen God, customs, differences between the north and the south
Marketing index: ★★★★
The Little New Year is usually regarded as the beginning of the busy year, which means that people begin to prepare new year goods, sweep the house, and worship the kitchen god. Due to different customs in different places, the day called "Little Year" is also different. In some areas it is the 23rd day of the twelfth lunar month, and in some areas it is the 24th day of the twelfth lunar month... Baidu Youqianhua once took a unique approach and used the "difference in the date of Little Year" as the starting point to create an H5 called "A Play on the Past and Present of Little Year", which is quite interesting. H5 players can also expand their thinking and come up with ideas from different angles.
January 20: Great Cold
Keywords: cold, health, diet, customs
Marketing index: ★★★
Dahan is the last solar term in the 24 solar terms of the lunar calendar. Like Xiaohan, this solar term is applicable to all industries, especially catering and e-commerce. However, since the topic of solar terms is relatively small, if H5 players do not want to use a single solar term as a marketing entry point, they can also combine the two solar terms of Minor Cold and Major Cold, with themes such as cold PK and customs Q&A, to call on users to pay attention to health and be prepared for the cold.
January 24 New Year’s Eve
Keywords: reunion, Spring Festival couplets, customs, lucky money, New Year's Eve dinner
Marketing index: ★★★★★
New Year’s Eve is the last day of the lunar year, and people from all over the world rush back home to celebrate the New Year. Although the main theme of New Year's Eve is reunion, there are still countless families who cannot be reunited due to various reasons. When making New Year's Eve H5, H5 players can start from the various details related to reunion, or from the warmth and helplessness behind the "inability to reunite".
January 25 Chinese New Year
Keywords: New Year's atmosphere, New Year's goods, New Year's greetings, blessings, relatives, naughty children, urging marriage
Marketing index: ★★★★★
The Spring Festival is the most important festival of the year in my country, and it is also the day when marketing activities in all walks of life are most concentrated. H5 players canstart by looking for the New Year atmosphere, New Year gift packages, New Year blessings, and various hot topics of the Spring Festival (for example: the painful experience of awkward conversations with relatives, what to do when encountering naughty children when visiting relatives, and how to respond tactfully to urging for marriage) to attract users' attention and narrow the distance between the brand and users.
winter vacation
Keywords: naughty kids, homework, snacks, TV
Marketing index: ★★★★
"Winter vacation" is not a hot topic exclusive to the education industry, it is also applicable to many other industries, and there are still many marketing starting points for winter vacation. H5 players can start from different subjects such as parents and teachers, or they can start from the different characteristics of students in different schools and age groups. Tencent once made a video titled "It's winter vacation, what should you and your children watch?" 》H5 uses a cool technological style to promote the 2019 Tencent Youth Science Festival, a popular science event.
In the rapidly changing Internet era, hot spots come and go quickly. The above content only includes a few relatively fixed H5 marketing hot spots in January. You still need to grasp other hot spots that pop up inadvertently on your own. I hope this simple collection of hot spots can make your marketing journey easier~
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