up to date! Data rankings of 60 information flow advertising platforms!

Today I bring you the latest traffic rankings of 60 mainstream information flow advertising platforms in November 2020.

The list is divided into three parts: monthly active users of major information flow platforms/crowd portrait data/mobile terminal data rankings. The overall data can be used to infer the traffic trends in December and January, providing a reference for more accurate targeting of information flow advertising.

Let’s take a detailed look at the data performance of each dimension of major platforms in November.

▶ Top 3 monthly active users

The top three apps with the highest growth rates were Maimai, ZAKER News, and Lanrentingshu, with growth rates of 7.6%, 6.4%, and 5.3%, respectively.

Social platforms - Among the 7 social platforms counted, Maimai had the largest increase of 7.6%, while QQ Space had the largest decrease of 4.8%.

Information platforms : Of the 15 information platforms counted, 11 platforms maintained an increase in monthly active users, while 4 platforms saw a year-on-year decrease in monthly active users. ZAKER News had the largest increase of 6.4%, followed by UC Headlines with an increase of 4.4%.

Browser platforms - The eight browser platforms counted have a small fluctuation in monthly activity.

Video platforms : Among the six video platforms surveyed, Sohu Video saw a significant drop of 2%.

Short video live streaming : Among the 7 platforms counted, Tencent Weishi saw a significant decline of 2.7%, while the monthly active users of other platforms did not fluctuate much.

Audio platforms : The monthly active users of the five platforms surveyed all increased, with Lazy Listening Book having the largest increase of 5.3%, followed by Lizhi with a 3% increase.

▶ TOP 10 male users

Overall trend of male proportion (click to see larger image)

▶ Top 10 female users

Overall trend of female proportion (click to see larger image)

The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in the automobile, sports, and finance-related fields is prominent, and the proportion of women in the mother and baby-related fields is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

【Under 24 years old】TOP 10

【25-30 years old】TOP 10

【31-35 years old】TOP 10

【36-40 years old】TOP 10

【41 years and above】TOP 10

▶ Overall distribution of age ratio (click to see larger image)

The mobile device coverage rate based on the data statistics in the period (November 30th – December 6th) is as follows. Aidou who has device-specific setting needs can refer to it for selection.

The above is the latest data list of 60 mainstream information flow advertising platforms in November compiled and presented to you by the editor. I hope it can help you to make channel selection and optimization reference.

Author: Aiqi SEM

Source: Aichi SEM