How can businesses use short video platforms for marketing in 2021?

A summary of how businesses and companies can use short video platforms such as Douyin and Video Accounts for marketing in 2021! 1. Content caters to the personalized needs of young people

Most of the users on Douyin video accounts are young people, who are more interested in people or things that are fashionable and personalized. Because these can better express one's own individual views and behaviors, and can meet the personalized needs of young people through Douyin video accounts, they are the focus of brand owners' commercialization of Douyin video accounts.

2. Diversified ways of displaying short videos

The presentation form of short video content on Douyin video accounts should reflect diversified characteristics. Common short videos on Douyin video accounts are diverse, including showing one’s special skills, painting, food, travel, daily life, dance, beautiful teeth, etc. No matter what form of presentation is adopted, any content form that can be integrated into the brand can bring traffic and sales for brand publicity and promotion. In short, what the market needs is what brands should do in the process of realizing commercial operations with the help of Douyin video accounts. Forming a personalized and diversified ecosystem is the demand trend of consumers, and it also determines that the operation of Douyin video accounts will develop in a personalized and diversified direction. This is a major trend for brands to leverage age information to achieve commercial operations in the future.

Brand management is becoming more diverse and complex

For brand owners, the reason why short videos on Douyin Video Account have such strong ability to bring goods is that to learn more about short video operations and monetization, "Guoren Network Information" has prepared some core learning materials for everyone, code name "D1". This is mainly reflected in the fact that Douyin video users produce a lot of UGC (user-generated content). In the process of recording videos, filters, sound effects and other functions will be used to enhance the display of brand products from different angles. In addition, different people, whether ordinary users or key opinion leaders, use the same product in short video content but express different product meanings. In other words, it reflects the brand's own diverse personality characteristics.

In this way, as soon as Douyin video account users open the Douyin video account, the first content they see is no longer the dazzling array of product promotions in the past, but a living "person" showing users their vivid and rich life. The usage methods and practical performance of the related products used in these life scenarios are what the Douyin video account marketing wants the majority of users to truly understand, and are also the real purpose that brands want to achieve through the operation of the Douyin video account. When "people" are integrated into brand promotion, while making brand products more vivid, brand management also becomes richer and more complicated due to the involvement of "people".

Simply put, brand owners not only need to manage their products, but also need to manage the characters in the short videos on Douyin Video Account. Through the management of characters, the characters in short videos can serve the promotion of brand products. In the future, as the short video content of Douyin Video Account continues to enrich and the ways of integrating characters become more diverse, the management of brands will become richer and more complicated during the operation of Douyin Video Account.