official! Tik Tok advertising promotion quotation list~

1. Splash screen ads:

· Open screen-carousel CPT

· Open screen-CPM

Remark:

1. The opening screen image is displayed statically for 3 seconds, dynamically for 4 seconds, and the video for 5 seconds. Supports clicks, and supports third-party monitoring of exposure and clicks.

2. For CPT sales of the opening screen, the order must be placed and the materials submitted at least 5 days in advance. For CPM sales of the opening screen, the order must be placed and the materials submitted at least 3 days in advance.

3. Open screen CPT and CPM products do not currently support any targeting conditions.

4. The open screen CPM product only supports advance booking of inventory for the next 28 days, does not support overdue booking, and the minimum purchase price for a single plan is 1000 CPM.

2. Information flow advertising:

· Recommended - Single Page Ad

Remark:

1. Click on the advertiser's avatar, nickname, title creative, "Details" label, the "View Details" bar at the bottom, the "View Details" button on the mask, or swipe right on the video content to enter the promotion landing page; support like interaction, do not count and display the number of likes, do not support comments and reposts; advertisers do not have a Douyin account, cannot be followed, and do not have a Douyin homepage.

2. Each swipe of the Douyin information flow will load six user video contents, and the advertisement will be randomly displayed in the fourth position of any of the first, third, fifth, and seventh swipes in the Douyin recommended channel information flow. Each ad is shown only once per user per day.

3. It does not support targeting, but supports third-party monitoring of exposure and clicks.

4. Only support advance booking of inventory for the next 28 days, do not support overdue booking, and the starting price for a single plan is 1000CPM.

Recommended - Native Advertising

Remark:

1. Click on the advertiser's avatar, nickname, or video content and swipe right to enter the advertiser's Douyin homepage; click on the title idea, the "Details" label, the "View Details" bar at the bottom, and the "View Details" button on the mask to enter the promotion landing page; support likes, comments, and reposts, and support following the advertiser's Douyin account.

2. Each swipe of the Douyin information flow will load six user video contents, and the advertisement will be randomly displayed in the fourth position of any of the first, third, fifth, and seventh swipes in the Douyin recommended channel information flow. Each ad is shown only once per user per day.

3. It does not support targeting, but supports third-party monitoring of exposure and clicks.

4. Only support advance booking of inventory for the next 28 days, do not support overdue booking, and the starting price for a single plan is 1000CPM.

Splash screen ads:

Style 1: Static 3 seconds

Remark:

The clickable opening screen style can add an advertising title with a word limit of 6-14 characters. If you need to avoid being blocked by the "Skip Ad" button, please avoid advertising elements in the 200*104 area in the upper right corner of the 640 size; please avoid advertising elements in the 150*78 area in the upper right corner of the 480 size ; please avoid advertising elements in the 389*202 area in the upper right corner of the 1242 size.

Style 2: Static 4 seconds

Note: Clickable opening screen styles can add ad titles, with a character limit of 6-14 characters (displayed when sharing)

If you want to avoid being blocked by the "Skip Ad" button, please avoid ad elements in the 200 x 104 area in the upper right corner for 640 size; please avoid ad elements in the 150 x 78 area in the upper right corner for 480 size; please avoid ad elements in the 389*202 area in the upper right corner for 1242 size.

Style 3: 5-second video

Note: Please do not place patterns, graphics, or text in the content area to avoid being blocked and affecting the online advertising effect.

If you want to avoid being blocked by the "Skip Ad" and "Preloaded on Wi-Fi" buttons, please avoid ad elements in the 380*100 area in the upper right corner for 640 size; please avoid ad elements in the 285*75 area in the upper right corner for 480 size ; please avoid ad elements in the 389*202 area in the upper right corner for 1242 size. When the video is not fully loaded when opening, or when using an APP version lower than 5.6, the video will only display the default image when opening, without the Toutiao logo in the upper left corner.

Information flow:

Style: 5-30 seconds video

Case 1: Non-standard information flow

Case 2: Open screen video interstitial

Case 3: Full screen opening video

Case 4: Open screen static/dynamic images

Qinggua Media is the official professional advertising service provider of Douyin!

For Douyin advertising promotion, please contact Qinggua Media official