How to operate and promote Toutiao accounts? 2 tips!

Self-media is not only WeChat public accounts, but also includes other platforms, such as Toutiao, Yidian Zixun, Penguin and other content platforms.

Toutiao, the flagship product of ByteDance with huge traffic, is probably the place where grassroots accounts can most easily generate 100,000+ views and make money.

Now the president will talk to you in detail about how to operate Toutiao.

1. Building a closed loop of self-media

To run self-media well, a closed loop of self-media is indispensable, and Toutiao, as a mainstream self-media platform, is inseparable from other links.

The first is to ensure that the content output is valuable, can attract users, and has products to follow up.

The second reason is that there are so many self-media platforms, and they must eventually be uniformly converted into the company's private traffic pool.

2. How Toutiao operates

Toutiao is a content platform with mainstream information flow (mainly based on algorithm recommendations). The traffic belongs to the traffic giant ByteDance, which has many apps with ultra-high DAU, such as Tik Tok, Toutiao, Wukong Q&A, Xigua Video, and Huoshan Video.

Toutiao mainly operates text-based content, and there are four sections that need to be focused on during the operation process, namely: Toutiao account, Wei Toutiao, Wukong Q&A and private messages.

1. Toutiao

This is the main way of content output on Toutiao. Its operation is very simple, which is to write articles. However, Toutiao has relatively high requirements for the originality of content. You can write as much original content as possible. If you do not have the ability to continuously output original content, you can have some pseudo-original content.

In terms of content, many people don’t know how to start, and what the president often does is to sort out the framework of an article and pile up the content in it. The president personally prefers the following two frameworks:

The first is WWH (What-Why-How) ; this framework is very logical and interconnected;

Another type is story + moral/chicken soup. Story-based articles are inherently more readable. In addition, compared with Zhihu and other platforms, Toutiao's users are older (mainly 35-50 years old) and their educational level is not that high, so story-based articles are easier to spread.

In addition to the content, the title is also an important part of the article. Moreover, the title of Toutiao articles can be modified. If the opening rate of the article is not particularly good one hour after publication, it is recommended to change the title.

The opening rate (reading/recommendation) of the president’s previous account was about 10%, which means 10,000 recommendations and about 1,000 readings, but this data is different in each field, and long-term operation will have a rough benchmark.

The president personally advocates these two ways of writing titles: either subvert cognition or relate to authority.

Subverting cognition means that your title expresses counterintuitive and counter-common sense, which makes readers curious and then clicks to read your article.

Associated authority means establishing a relationship with hot issues, famous people, events, and even words that are of concern to the whole nation. Let’s focus on words that are of concern to the whole nation, such as: housing prices, settlement, etc. These words have their own hot attributes.

2. Wukong Q&A

This is the second relatively important text platform on Toutiao, and its counterpart is Zhihu.

Wuguoqia.com also uses algorithm recommendations to gain traffic on Toutiao, with a very large exposure, and answers often have over 100,000 views.

Wukong Q&A usually proactively invites Toutiao authors to answer questions related to their research fields, and also invites them to answer questions in other fields, but this usually happens when you are browsing other questions. After all, Toutiao is mainly based on algorithms, and your behavior will be recorded, which will affect the invitation and recommendation of questions.

Therefore, it is generally recommended that before creating an account, you first search in Wukong Q&A, answer all the questions in your field that you can, and then wait for the system to answer questions in your field. Do not pay attention to or answer questions in other fields in order to obtain more accurate traffic.

At the same time, you can leave your WeChat account on Wukong Q&A, but it is not recommended to leave your WeChat account alone as you may be restricted. You can set bait to guide users to send private messages.

3. Weitoutiao

This is another entrance for text output, and it is also a section in Toutiao that has always been underestimated by operators.

Wei Toutiao is a product designed by Toutiao for social interaction. It can be understood as the Moments of Toutiao. But Toutiao is an information flow product after all, so it is also recommended by algorithms. As long as your content is "appetizing" enough, those who don't follow you can also see your Wei Toutiao.

Weitao has a very powerful function of increasing followers, and can also bring goods and sell circles, so it is very worth operating. At the same time, Weitao is short and takes less time. You can post it in some fragmented time. The president learned that an author, who does not write long articles, gained 270,000 followers by relying on Weitao.

4. Private Message

Private messaging is one of the most valuable features of Toutiao because it carries the monetization potential. Moreover, private messages are very friendly to content restrictions, allowing users to directly add WeChat or leave their mobile phone numbers.

Next, let’s analyze in detail how to operate a Toutiao account. In fact, it is nothing more than clarifying the following 6 issues.

After working in Toutiao for more than three years, he has gained access to all the rights and interests of Toutiao and can earn an average of over 10,000 yuan per month.

First, after registering an account, you need to do interest verification and choose the field of creation. It takes 4 high-quality questions and answers to pass the certification. What are the standards for high-quality questions and answers? The next question is how to add the yellow V and how to pass the originality? How do Wukong Q&A and Weitao generate income? And how to increase followers?

1. How to pass the high-quality Q&A?

Select a field during authentication

Because when doing interest certification (selecting a field), you need to pass 4 high-quality questions and answers to finally succeed in the certification. If you fail to pass 4 high-quality questions and answers within the internship period (30 days), the certification will be revoked. You have to wait another 28 days before you can re-certify.

So, how can we answer to improve our pass rate?

There are two main points:

1. Look at the quality of the questions and answers.

2. Look at the number of readers of the Q&A.

First of all, the quality of the Q&A should be good, and you should be able to give practical suggestions for the questions, or have your own unique views and insights. It should not be irrelevant, general, or plagiarized or quoted. It should be meaningful and contain some dry goods so that readers can gain something.

The best word count should be between 1000-2000 words, preferably 1500 words. If it is too short, the information and value will be insufficient.

Based on past experience, having good quality alone is not enough. Only when the number of readings is over 1,000 can it be considered a high-quality answer.

Therefore, the selection of topics is also very important. You should choose questions that have a high number of collections, high attention, and a small number of answers. The beginning should be written in an attractive way so that more people will read it and help increase the readership.

2. How to add yellow V?

In fact, even if you pass four high-quality questions and answers and succeed in field certification, you may not necessarily be able to get a V certificate. Instead, you should open the original version first, keep updating the content, and the platform will give you the V status.

In addition, if you have a professional qualification certificate, such as a builder, nutritionist, or psychological counselor, identity authentication is actually a faster way to add a V.

3. How to activate originality?

There are currently two ways to open an original account:

The first is to write high-quality articles. If your account has been registered for 30 days and has published more than 10 articles, you can apply for it yourself on the computer version of Toutiao by going to Personal Center - Account Rights - Account Permissions - Original Pictures and Texts.

If you meet the application requirements, the application button will be clickable. Just click it and wait for the platform to review and approve it. If you fail, the system will also send you a message to inform you of the reason. Usually, they are rejected due to reasons such as low original content and low article quality.

How to avoid rejection?

That is, there should not be some compilations, or large amounts of excerpts from books or the Internet. The content should be truly original and not be the same as the content on most platforms. In addition, the quality of the article should be improved.

The theme is clear, the content is meaningful, the structure is complete, the content is rich and detailed, the logic of each part is clear, and the connection between them is natural. The recommended word count is around 2,000 words.

The second method is also a benefit after the recent adjustment of the platform. It has not been announced to the public, but we have verified it with many partners and it is indeed feasible.

If your fans are more than 1,000, the Creator Plan column will appear in the personal center of the computer background. Click on it and you can see that you can apply for original pictures and texts. Click to apply, and the platform will soon approve it, even if you have not written 10 articles or have not been on the platform for 30 days.

It can also be seen from the above pictures that the platform has requirements for the number of fans. 1,000 fans is a threshold, and 10,000 fans is another threshold, so this involves how to quickly increase fans.

4. How to increase followers?

There are many ways to increase followers, whether you post articles, write Q&A, or write micro headlines, you can increase your followers. The key is to continuously publish high-quality content and create value for readers. It is unrealistic to think that you can significantly increase your followers by writing for a few days or a few articles. Unless you have a hit product, the probability is very small.

A hit product is hard to come by, but if you do, it is possible that your fans will increase by hundreds or even thousands. But it also requires continuous releases in order to have a chance of encountering a hit. In other words, as long as you keep publishing content, there will definitely be a hit, it’s just a matter of time.

Among the many channels for increasing followers, Weitao is the fastest and most cost-effective one.

How can I quickly increase the number of followers on Weitao?

First of all, your readership must be high. During the Spring Festival this year, there was a Weibo headline with several million readers, and then the number of followers increased by one or two thousand.

Secondly, it also depends on the quality of your micro headlines. A high number of readers means a large base, and the number of converted fans will definitely be large, but if the quality is not high , they will not pay much attention to you, so you have to consider both the number of readers and the quality .

If you want to read more, here are two ways:

First, follow the hot topics, as everyone is paying attention to them.

Second, the beginning should be attractive and storytelling is very popular.

But it should be noted that whether it is chasing hot topics or telling stories, you need to appropriately combine your own field and content, rather than blindly chasing hot topics or telling irrelevant stories.

Third, if you want good quality, you need to provide some practical methods and suggestions in the content, and have your own opinions and insights, such as comments and views on the hottest events, or what inspirations and insights the story gives us. This is your own summary, experience, and opinion. In short, you want others to gain something after reading it.

If you want the kind of people to follow you, post more content that they are interested in.

For example, if you are doing psychological counseling, then you can continue to share some useful things to everyone, or some case stories in the psychological counseling process on WeChat headlines. People actually like to read these, and then talk about your own professional insights and analysis, which will be inspiring and helpful to most people.

You can also answer some questions at the same time. Using your knowledge in your professional field to actually help others solve problems will also attract some people.

Another thing is writing articles. Valuable, high-quality articles are better at increasing followers than low-quality popular articles. If people who see your article think that it is well-written, valuable and helpful to them, then they will also follow you.

Finally, here’s one more little trick.

When we post these contents, whether it is Q&A, micro headlines, or articles, we can guide everyone to follow you at the end. You need to introduce what kind of person you are, what your expertise is, what value you can provide to everyone, and what kind of content this account will continue to provide to everyone, giving them a reason to follow you.

Then direct everyone's attention to you. This will be more effective than not introducing or guiding anything.

The most important thing is to keep posting. The effect of increasing followers by posting 3 headlines a day and posting 1 headline every 3 days are completely different. There is a world of difference in the effect of increasing followers by writing articles or Q&A every day and writing one article a week.

5. How does Weitao make money?

There are many ways to make money on Weitoutiao.

First, if the number of fans reaches more than 1,000, you can open the Weitoujiao income. I have an apprentice who I taught personally for 3 days. His Weitoujiao income can reach hundreds of dollars a day because the content he wrote has a high readership and is of high quality. These two points are the factors that determine the size of Weitoutiao’s revenue.

It is not difficult to get 100,000+ or ​​1,000,000+ views on Weitao. The key is to master the method, that is, the introduction mentioned above should be attractive, and then your content should resonate with everyone, or trigger heated discussions among everyone. The more heated the discussion, the greater the recommendation volume and the more people will read it.

Wei Toutiao can be modified repeatedly. If the recommendation volume is not good at the beginning, you can try to modify it to see if there is any improvement. The higher the reading volume and the better the content, the higher the income you will get.

Second, in addition to the income from reading, you can also rely on Weitao to promote products. When the number of fans reaches 1,000, the platform can generally activate the product card function. After activating the product card function, you can promote products when posting on Weibo Toutiao, that is, insert the product link. If others buy this product through the link in the Weibo Toutiao you posted, you can get the corresponding commission income.

At the same time, when you have opened the original text and picture account and your account continues to publish high-quality content, the platform will also open the function of having a column for you. When posting on Weibo headlines, in addition to being able to choose to insert products, you can also choose other people's columns. After selling them, you will also get corresponding commissions. You can choose some columns with higher commissions, where you have more say, and where the purchase rate after recommendation is relatively high.

6. How does Wukong Q&A generate income?

The last question is, if you want to earn income from Wukong Q&A, you need to activate the income function.

Currently, the platform does not accept your own application for activation. You can only rely on continuously providing high-quality answers. The platform will automatically activate it based on your performance and quality. There is also an invisible rule that once you have 10,000 followers, the Q&A income will be automatically enabled.

Therefore, 10,000 fans is a threshold for obtaining most of the rights and interests. Increasing the number of fans through other means may be a roundabout way to increase the revenue of Q&A.

The above are all practical stuff, and the competition is about who is more proactive.