Run a lucky draw in 6 steps and double your Weibo followers!

Lucky draw activities are an important tool for increasing followers on Weibo accounts.

But recently a friend complained to me that he had participated in several Weibo lotteries, but the money was spent but the results were not good. He lamented that if you are not a big account or a wealthy person, it is becoming increasingly difficult to gain followers. So, how can small and medium-sized enterprises or operations that are temporarily short of money use limited Weibo prizes to gain the most followers?

I have run hundreds of Weibo sweepstakes events and summarized six major steps, which are also the six fulcrums for leveraging fan growth. Every step is made with money. I hope to help you master the platform, double your followers, break through your KPI, and leave work early and easily.

Step 1: Get familiar with the backstage, just like your own backyard

Veterans on the sports field say that clever use of rules can help the weak defeat the strong.

An old hand in the new media industry said that people who understand the rules will never suffer losses.

First of all, you must regularly keep up to date with the latest lottery formats and rules.

The basic settings of Weibo lottery activities generally consist of two major sections: basic settings and prize types, which will not be elaborated here. What I mainly want to say is that you must always pay attention to the changes in the rules of the lottery background.

The screenshot is the lottery background

Weibo products are constantly iterating, and the lottery rules are also frequently iterated. If you fail to understand the rules quickly, it is easy to suffer losses and violate the rules.

Weibo operators must pay attention to @微博彩票平台, which is the most official and timely source of information on rules. No matter how experienced you are, don’t be careless. This is a lesson learned in blood... oh no, money.

Step 2: Choose the prize well and get the Gold V early

At the same price, some prizes can only attract a few fans, while others can achieve twice the result with half the effort.

@李佳琪Austin gave away lipstick, @海尔 gave away refrigerator koi, @盒马 gave away 30,000 kilograms of watermelon... After studying countless lottery cases, I summarized the following points:

1. Choose a gift like you would for your girlfriend

If you spend 500 yuan to buy a prize and the other person feels that it makes him happier than the 500 yuan, then this is the right gift and you made the right choice. On the other hand, if the other party feels that 500 yuan is not as good as it should be, then it would be better to give cash.

You might say, isn't this nonsense? Who doesn’t like cash?

Actually, it is not. For example, if you give away Jay Chou concert tickets worth 1,000 yuan, many people will think that they are better than 1,000 yuan, because they may not be willing to buy them themselves, but they really want them.

For example, if you give someone a lipstick worth 500 yuan, the other person may be a young girl who cannot afford to buy a 500 yuan lipstick. Now winning the prize is like receiving a gift, which may even make her happier than receiving 500 yuan.

Anyone who can please his fans can find a girlfriend.

2. Make the other person remember you

It is best if the things you give away have some relevance to you.

Lipstick is a very good prize, but if you are a Taekwondo training center, giving lipstick as a prize would seem mediocre. It would be better to give Taekwondo equipment as a prize. But this doesn’t mean you have to give away your own products.

If your prizes are common or unremarkable, try some tricks in the distribution to make your fans remember you. The fish is still the same fish, but the preparation methods are different. It can be eaten braised or steamed.

For example, if there is a 1,000 yuan prize, two people are drawn, one gets 999 yuan and the other gets 1 yuan. Everyone involved will be impressed.

3. Encourage fans to ask for it themselves

If you don’t know what prize to choose, you can post a blog to ask your fans for their opinions. For example: "My boss urged me to give you benefits, what do you want?"

This is also one way to increase daily interactions. During the period when there is no lottery, fans are also reminded that this account often has benefits. It’s not just the moment of eating candy that is sweet; the anticipation of eating candy itself is also very happy.

But if you ask, you have to give it to them (of course, it is still up to you to decide what to give). A man who only flirts without taking any actual action is a scumbag and will be abandoned.

Step 3: You can’t talk when you give gifts, and you get scolded when you spend money

The Chinese say that gift-giving is a science. Weibo operators say that giving gifts requires "sweet talk" - writing beautiful blog posts.

Unless you are so rich that you don’t care about the cost-effectiveness of an event, you should still polish your lucky draw blog post carefully to avoid the effect being compromised by the post.

For example, if there is a lucky draw to give away 5 lipsticks, how should I write a blog post about the lucky draw? If it was something like "draw 5 people and get lipstick", I'm afraid fans would be used to it and would have become immune to it.

Let me give you an example from my own operation. @韩氏有嘉人 posted an event like this:

As a beauty blogger, giving away lipsticks is a cost-effective prize to increase followers, but there are too many beauty bloggers who give away lipsticks. So it’s better to find a pain point: there are so many shades that girls want, what to do?

Instead of giving 5 lipsticks to 5 people, it is better to give all 5 shades to 1 person. This increases the topic and gives fans something to say and talk about. By cleverly optimizing the lottery blog posts, increasing comment interactions, lowering the forwarding threshold, and allowing more real users to participate, you can also enhance her personal characteristics: Shouldn’t a female beauty blogger who is her own boss be able to be willful? You see, giving 5 cigarettes to one person is more effective than giving 5 people one cigarette each.

To be a good operator, sometimes you have to take a detour to settle accounts.

Step 4: The picture is the face, it is up to it to attract people's attention

As we all know, Weibo is flooded with content and user attention has become a scarce resource.

If you want your fans to notice your content at a glance, you need to have a good picture. Creative and eye-catching pictures have become an important condition for increasing follower interaction, just like how you dress on a first date. Example:

The prizes are laid out, super eye-catching

Interesting and creative ideas that seem random

If you spend money, you have to show it

The essence of new media is content. Even a seemingly simple and crude lottery activity is a content planning.

Step 5: When the prize is drawn is more important than when to confess your love

Most lottery blog posts like to set the prize drawing time around two weeks. But there is no fixed time.

Suppose you only have two 10-yuan parasols as prizes, and set the prize draw date to 14 days. For fans, it would seem that "the return on investment is not proportional": they spend two weeks waiting, only to get a cheap parasol, which obviously means they are not interested enough.

But if the lottery draw time is shortened, for example - "Like, the draw will be held in half an hour." The umbrella is still the same umbrella, but it has become a little surprise.

But if your prize is a high-end laptop worth tens of thousands of yuan, don’t try this unless you are a very wealthy person. Because half an hour is very short, many fans may not have time to see it and the event may be over.

Don't set it for two weeks in a rigid way. Choose the prize draw time reasonably so that the small prizes can feel high-end and the big prizes can be powerful enough.

Step 6: Add a push to give your traffic a boost

Even good wine will not be appreciated if it is not well known; even good activities will not be appreciated if they are not promoted. No matter how high-quality an activity is, it cannot do without the assist of “delivery”.

If you have really prepared very high-quality prizes and are ready to go all out, you might as well increase your investment. Please note that you don’t necessarily have to spend money to get traffic. Poor people have their own methods, but you just have to spend time learning some skills. I have summarized 5 commonly used promotion methods, which can be generally divided into 3 categories:

Big and small local tyrants, those who rely on money, look here:

1. Fans Headlines : Break the time order of blog posts and push the promoted blog posts to the top of the fans’ follow page.

2. Super Fan Pass : Promote the blog post to non-fan homepages, but please note that the corner mark will have the word "promotion/advertisement".

3. Reposted by big Vs : KOLs in the field, regional bloggers, and lottery number bloggers.

Those who have no money but good relationships and rely on face, look here:

4. Mutual promotion and exchange : Promote blog posts with accounts you know.

Those who have no money and no friends... still have to survive, and here are some who rely on skills:

5. Official resources : Sina often launches exclusive topics to offer benefits. Adding these topic words to your blog posts may result in official support such as official account reposts, lottery news recommendations, topic homepage displays, and popular lottery stream recommendations.

This last trick doesn’t cost any money and doesn’t require anyone to help you, but you have to practice your skills slowly. To get just one word, you have to practice it a hundred times .

Behind every big size, there is not necessarily the smell of money, but there is definitely the smell of cost, sometimes it is material and sometimes it is time.

According to unofficial statistics, tens of thousands of lucky draws are held on Weibo every day. Retweeting, flipping, and absorbing good luck have become part of the lives of Weibo users.

If you love a new media operator, spend money to buy prizes for him and let him participate in the lucky draw on Weibo to increase his followers. If you hate a new media operator, just give him two 10-yuan parasols and ask him to increase his fans by 2,000.

I hope that every operator who reads this article can easily increase their followers and avoid baldness.

Author: New List

Source: Newrankcn