How to promote a new APP?

Mobile phone manufacturer cooperation bundling <br />This type of hard promotion is relatively low in price and large in scale, so it ranks first among hard promotions. The general price of each bundle is between 0.5 yuan and 2 yuan, and it is easy to pre-install hundreds of thousands or even millions at a time.
This is the first choice for apps that have received venture capital and want to quickly increase their installation volume.

APP installation platform promotion <br />Current mainstream platforms are summarized as follows:
Download market: Android, Jifeng, Anzhi, App Store, 91, Mumayi, Nduo, Youyi, Anji, Feiliu, etc. App stores: Google Store, Xiaomi Store, Samsung Store, Meizu Store, Lenovo Developer Community, OPPO App Store, etc.;
Large platforms: Wo Store, Tianyi Space, Huawei Zhihui Cloud, Tencent Application Center, etc.;
Client: Wandoujia Mobile Wizard, 91 Mobile Assistant, 360 Mobile Assistant, PP Mobile Assistant, SyncPush, etc.

Promotion by manipulating rankings <br />This type of promotion is an informal method, but it is very popular in China. After all, most Apple mobile phone users will use App Store to download APPs. If your APP is directly in the top few positions, it can certainly quickly gain users' attention and obtain a higher real download volume.
However, the cost of swiping the charts has risen sharply recently. Whether this method is feasible should be measured based on the product and price.

Soft Promotion

News promotion News has always been the cheapest means of online promotion. You can write a press release and spend 10,000 or 20,000 yuan to publish it on 100 mainstream news portals. After these websites report on it, more websites will reprint it. If your title is good enough, it will become popular.
Many large international companies that do not advertise on the surface are secretly spending money on this kind of promotional method.

Post promotion

The experience is as follows:
1. It’s not the quantity of posts that matters, but the quality. Many people like to hire internet trolls to send messages blindly, but it has no effect. It’s better to stay in one post for a whole year.
2. No advertising, just share secretly. Never post in the form of an advertisement. Instead, share it through netizens and make it a featured post that appears at the front for a long time. Only then can you achieve the best effect.

Weibo Promotion <br />Everyone uses their mobile phones to check Weibo every day. If they find an interesting APP application on Weibo, they will download it. Therefore, if Weibo promotion is good, you can still get a good click-through rate. How to do it well?
When writing the content of the APP introduction Weibo, it is recommended to do the following:
1. Directly bring the download link: After clicking, go directly to the download page in the APP Store.
2. The content should clearly list the benefits of the APP, and the download is because of the benefits.
3. It is best to provide multiple sets of pictures and videos so that you can quickly understand the APP before downloading it.
As for the promotion of this Weibo post, it is simple, crude and ruthless.
1. Prize-giving activities
2. Retweet via big account

Word of mouth <br />To promote your APP by word of mouth, first of all, your functions must make users like the unique selling points, so that when users promote it to their friends, they can maintain a good feeling. For example, when Guo Jijun recommended Very Accurate to me, I was very grateful, because for people who travel a lot, it is very convenient to understand the flight situation. When I recommended Kahui to my friends, they were also very grateful. Because it allows them to quickly know the discount information of their credit card in nearby stores, which can save them a lot of money.
At the same time? You can also design a reward mechanism to encourage users to promote it. For example, the APP is divided into a regular version and an advanced version. Users of the regular version only need to promote it to 3 friends, and they can automatically upgrade to the advanced version without spending any money. For game APP applications, how many game coins can be obtained for free by promoting one user.