What are the common forms of bus advertising?

Bus advertising formats:

1. Bus body advertising: bus body, both sides of the bus, and the rear of the public bus

When people talk about bus advertising, the first thing that comes to mind is bus body advertising. Bus body advertising is undoubtedly the most popular form of advertising because bus body advertising covers both sides of the bus body and has a large advertising area and strong mobility. The advertising effect spreads quickly and far, and it is "famous" in various forms of creativity, so it is favored by advertisers.

The role of bus advertising in informing, establishing an image, and making the audience feel good actually requires the cooperation of physical channels, such as time of launch, price, terminal display, promotions, activities, etc. It is undeniable that high-quality and accurate image recognition will be transformed into word-of-mouth spread, which in turn affects terminal sales.

2. TV advertising on buses:

Bus television media advertising is also a relatively powerful way of advertising dissemination. It can convey information to passengers through audio and video while on the bus. Because during the ride, the advertising information is large, the advertising forms are rich, and public welfare and profit-making advertisements are played alternately, which can better achieve the advertising dissemination effect.

3. Bus handle advertising

When advertising creativity is cleverly combined with human upper limb movements and resonates with daily life scenarios, it will leave a deep impression on people and increase the favorability of the product or brand. The price of placing bus handle advertising is also lower than other bus advertising prices.

4. Bus seat advertising

One is to place the advertising page in a transparent interlayer and fix it behind the chair back; the second is to print the advertising text directly on the seat cover; the third is to tie the booklet with a string and drop it behind the chair back in a tilted state.

5. Advertising on hanging boards inside buses

The advertising boards in buses are located above the seats. The advertising is presented in the form of pictures and texts, which are generally roughly parallel to the eyes of adults, making it convenient for the display of advertising. Idle passengers can view the entire advertisement in detail, providing an opportunity for advertising dissemination. It is also a must-go place for placing bus advertisements. Choose Aidiya Media for placing bus advertisements.

6. Bus voice announcement advertisement

The bus voice announcement advertisements are advertising information that almost every passenger will receive. It can be said to be the advertising form with the highest conversion rate in bus advertising. Its high public welfare and reach can quickly establish or maintain brand awareness. This form of advertising mostly features brands that are well-known to everyone.

7. Bus door advertising

The display area is relatively small, and the special feature of the stretching makes it possible to be used alone, and it also has a certain exposure to the people outside the car.

As a means of transportation in daily life, buses not only provide convenience in travel, but can also be a large-scale form of advertising. They are highly praised by people and favored by advertisers because of their high mobility, convenient advertising placement, and superior advertising prices.

Author: Adia

Source: Zhihu