A nanny-level guide for beginners to create Tik Tok videos (Part 1)

Today, I will introduce to you some tips on how to increase followers and traffic on Douyin. To make it easier for newcomers to watch, this time I will give a comprehensive explanation from a beginner's perspective.

1. Positioning - Obtaining natural high-quality traffic from the platform and capturing fans accurately

1. Why do we need positioning?

Positioning means choosing your own niche. The rule of Douyin is to place a set of "tags" based on the content posted by the video creator and the viewing habits of users. Therefore, if you often watch a certain type of video, Tik Tok will recommend videos of this type to you. If your Douyin "tag" is positioned correctly and you continue to publish video works related to the "tag", you will gain more user attention and system traffic, because when your account matches the referral pool, the system can use the same attribute tags to push your videos to more accurate users.

This "label" can be seen in the background, so that more accurate users can be obtained, and the conversion rate will be higher when selling goods.

Positioning is all about attracting more accurate fans and achieving better conversions, which determines the commercial value of your account. In addition to fans, another criterion for determining whether an account is high-quality is “account verticality.” If your account is not positioned accurately, even if you are producing high-quality content, it will not be popular because the audience receiving the push may not be your target audience and will not buy it.

2. How to find your positioning?

When positioning, you need to pay attention to two points: what product or service you want to sell, that is, product selection; what type of group will purchase the product, that is, user analysis. For example, if you are selling plus-size women's clothing for middle-aged and elderly people, the positioning of your account should be centered around the clothing field, and the user group should be women, with the user age precisely over 40 years old, and the user portrait should be fat. All big accounts can accurately cover the meaning and content of their entire account in one sentence. If your account cannot be accurately summarized in one sentence to describe its attributes and characteristics, it means that the account is not clear enough when it is divided and classified.

2. Register an account and maintain the account.

1. Register for an account.

I recommend that you use your mobile phone number when registering an account, preferably an old number. During the account maintenance stage, use 4G instead of wifi, do not use a simulator, and do not log in to the same account on multiple devices.

2.Why do you need to maintain an account?

Account weight is very important for the operation of Douyin. A new account cannot be operated randomly. The official TikTok account may be judged as a machine account or a marketing account, which may lead to violations or account closure. Maintaining an account means letting the TikTok system know that your account is an ordinary user, not a marketing account.

You can also let the system consider it a high-quality account and obtain initial weight through activity, health, verticality and operating status. The most important thing is to let TikTok tag your account.

As long as the works of a well-maintained account are not too bad, they can get a very considerable number of views. So how should one maintain an account specifically?

3. Tips for maintaining an account

(1) One mobile phone corresponds to one account, so please do not switch between multiple accounts on one mobile phone, and do not search for each other using the same IP.

(2) The higher the account completion rate, the higher the weight. Set the location to a first-tier city, the age to match the user's age group, locate the current region, and perform real-name authentication.

(3) If you use TikTok for one hour every day, you will follow 20 people, like 30 times, leave 10 comments, forward 2 times, and say “not interested” 10 times. Then, you can search on the homepage and click on the “Hot Search List” and “Guess You Like” links. Click on them and take a look.

Note the following points:

(1) When refreshing videos, each video must be watched in its entirety, which is what we often call the completion rate.

(2) Pay attention to accounts related to the field you want to work in and like more of their videos.

(3) You may be “not interested” or simply scroll away from points that are not related to your field.

(4) You do not necessarily need this data to maintain your Douyin account, but you should complete tasks such as following, commenting and forwarding as much as possible. For example, during account maintenance, more attention should be paid to accounts involved in vertical fields. After a while, the platform will tag your account with #relevanthashtags#.

(5) Do not perform sensitive operations, such as increasing the number of followers for a newly registered account.

(6) Leave comments frequently under popular videos. Make your comments as interesting and interesting as possible, and combine them with current popular buzzwords and your related industry. Or find several interesting comments in the comment area and combine them into one of your own comments in your own words. The more likes your comments receive, the more helpful it will be in increasing their weight.

(7) Frequently watch videos and live broadcasts of people in your city and actively interact with them. The possibility of receiving likes and private messages is high. It is also possible to win dozens of natural fans during the account maintenance period, which can also increase the weight of the account.

4. How to determine whether the account maintenance is completed?

You can use Tik Tok’s built-in camera to post a video of a real scene and check the number of views. It is normal to have more than 100 views a day. If it is less than 100, then your account is probably not well maintained and you need to continue to maintain it. Next make your videos "Private" and start updating your own videos.

5. After successfully creating an account, start building your personal IP.

After maintaining the account for a certain period of time, you can start creating a personal IP image, such as avatar, nickname, background wall, Douyin number, account association, etc., all of which must be consistent in tone. Your personal introduction should be clear and concise. If the introduction exceeds 15 words, start a new line between each sentence.

3. Push mechanism .

For the basic work of Tik Tok, you can refer to the 9 official accounts in the picture below. All the cheats of Tik Tok are here!

As for the push mechanism of Douyin, Douyin has not made it public so far, and external judgments about the Douyin algorithm are based on empirical conjecture. I summarized this set of "TikTok push mechanisms" and combined the feedback from many accounts, which were determined based on the published video recommendation rules.

1. Double review.

Douyin uploads a large number of works every day, and there are huge loopholes in using only machine review, so it is unrealistic to rely solely on manual review. So there will be a double review.

2. Machine review.

Use artificial intelligence models to recognize video images and keywords. First, check whether there are any violations in the video, text and copy. If there are any questions, directly mark them in yellow or red to draw human attention. Secondly, it extracts key frames from the video and matches them with a large number of videos in the Douyin database, and works with duplicate content are treated as low-traffic or demoted.

So how do we avoid these sensitive words in advance? Here I recommend a detection website: Juyi.com, which can directly check sensitive words and avoid them in advance.

3. Manual review.

The suspected illegal works selected by the review system, as well as the parts that are likely to contain illegal content, will be manually reviewed one by one. It mainly focuses on 3 blocks of video title, cover and keyframe. If it is judged as a violation, penalties will be imposed, such as deleting the video, reducing the weight and suspending the account.

4. Overlay recommendations.

Douyin's superimposed recommendation mechanism is an enhancement method. For dual-standard videos, the system allocates a certain amount of basic traffic, and then pushes videos with initial traffic pool data (comments, forwarding, attention, completion rate and like rate), video quality and good data to the next traffic pool. Gradually recommend popular videos based on positive feedback and continue to enter the next traffic pool.

4. Material collection.

Gather materials based on the industry you are working in. Finding good material is the first step to making a hit video. Find your peers, watch their videos, like videos and videos from your follow list, and save them to your phone. In this way, we will obtain a large amount of information every day, and you must have the ability to identify important information, such as the video logic of popular videos, whether you can capture hot spots in time and combine them in your own videos, etc. At the same time, you also need to build your own material library and do a good job of accumulating materials.

5. Content planning.

When publishing your work, Tik Tok will recommend high-quality videos and good video copywriting, so that you can learn copywriting and planning directly from these high-quality videos.

Some key points:

(1) Video length.

As mentioned before, the way the system judges the quality of a video depends on 5 different data (e.g., completion, likes, comments, reposts, and follows), so please don't make videos that are too long (generally around 15 seconds is best). The lower the video quality test, the easier it is to ensure completion rate. The completion rate of Tik Tok refers to watching half of the video length, not watching the entire video.

(2) Video cover.

The cover should be attractive as a first act: it should catch the audience's attention. It is also best to indicate the title of the video on the cover so that people can see it at a glance when they click on your homepage. A neatly planned cover can make it easier for you to acquire accurate fans.

6. Make a video.

Things to note when making videos: Video ratio: 9:16, and the clarity must be as high as possible. Please keep it as original as possible, and be careful not to copy videos that are too popular on Tik Tok to avoid being reported. And don't imitate videos that already have IPs.

7. Release technology.

1. Release time.

According to statistics, the times with the highest like rates are 12:00-13:00 and 17:00-18:00. There is no universal standard for the best time to post, you have to find a time that works for you and whether your current potential users will use TikTok. For example, emotional videos are suitable for posting between 21:00 and 23:00 in the evening, because among most people, there are many lonely people during this period. Inspiring content is great for 8-9am and 11pm. Regarding the release time, combine the time when the targeted group uses Tik Tok with their status at the time. You can refer to the video release time of your peers.

2. Location.

(1) When posting a video, should I add the location?

If you’re focused on recruiting local agents, adding a location can improve the accuracy of your referrals. This helps with exposure. You can tell the audience where the store is located, anyway, this is a new entrance.

3. Should I write a title? How should it be written?

Imitate your peers and act on what they send you.

notes:

(1) Titles should guide user interaction.

(2) Pay attention to the tag topics. Some trending topic tags are long-lasting, so it is useful to add tags when posting videos. You can find popular topics in the Tik Tok search topic.

(3) Don’t write exaggerated titles. The title must match the content and be clear and accurate.

Summarize the following and use it as a reference.

(1) Be good at using Arabic numerals

(2) Be good at using question marks and exclamation marks

(3) Be good at adding hot words

(4) At first glance, the title appears to help users solve the problem.

3. DOU+ test sensitive words

As a novice, you may often inadvertently touch upon sensitive words, which may result in the restriction of the flow of your work. So how do you avoid sensitive words? Here I will teach you a little trick, videos with sensitive words cannot be promoted on Dou+, so you can use Dou+ to test whether your video contains sensitive words.