How should SEM bidders deal with the setbacks they may encounter in their work?

As an SEM person, you will encounter various problems, such as: the biggest setback is spending money, but no effect: there are two main reasons for this phenomenon:

How should SEM bidders deal with the setbacks they may encounter in their work?

First, the wrong keyword is set, and this keyword is very popular. The creative writing is misleading, and a large number of non-target users click in due to misleading information, which becomes invalid traffic and wastes click fees.

Second, the landing page is too bad and lacks guidance, resulting in a high bounce rate. Bidding is by no means as simple as competing for rankings. If the website is not credible, it is better to have less traffic and save money for the account. Be sure to do a good job of optimizing the website so that you can better convert traffic into orders. Then let's talk about the ROI issue. Being superstitious about this can easily lead to difficulties. No matter how high the ROI is, without a large base, the profit will be very small. Many accounts are good at calculations and have high ROIs, but due to the small investment, the profits are not that high.

We believe that ROI is just a reference data. Don't be too superstitious. Even if the ROI is very low, as long as the investment is high and the base is large, the profit will still be considerable. Each account should formulate its own marketing strategy according to its own needs. Bidding is a flexible yet fixed system, and bidders are very proactive in operating it. As long as they put in their efforts, there is no setback that cannot be overcome.