How does Baidu bidding bring you business?

Pay-per-click marketing is a way to bring traffic to your website instead of earning it organically through the effective use of search engine marketing. If you look closely at the results page, you will notice a “Sponsored” or “Advertisement” label. These indicate that these are paid ads that charge the website owner every time someone clicks on their ad post.

How does Baidu bidding bring you business?

Baidu allows advertisers the flexibility to decide how they want to appear in front of users and target the type of audience they want. Advertisers can target a certain age group, a certain geographic location, or even the gender of the people they want their ads to reach.

Unlike traditional media, Baidu rewards not only the highest bidder, but also those high-quality ads, that is, ads that are popular with users. This way, you don’t need to feel deprived just because your budget is low compared to other large businesses.

How to make Baidu bidding work for you

Based on the quality and relevance of the keyword and the size of the keyword bid, Baidu will select its winner from the bids and display it at the very top of the search engine results.

The first step into PPC marketing is to conduct thorough keyword research. Regardless of who the PPC model is – whether it’s an individual or a large company – this is probably the most time consuming part of the acquisition process and tends to confuse a lot of advertisers. Make sure you find the most valuable, long-tail, and highly relevant keywords by using a variety of tools, not just the Keyword Planner.

You should make sure that your keyword list is relevant, exhaustive, and broad. These keywords should have high click-through rates, low costs per click, and a guarantee of making a profit. You shouldn’t shy away from using more specific, long-tail keywords. They are less competitive, have lower costs, and have the means to acquire a better, more loyal customer base.

Your keyword strategy should also include a negative keyword list so that your pages don’t show results that are irrelevant to your product, as they are unlikely to convert into sales and may not be the most beneficial strategy for you.