up to date! Data rankings of 60 information flow advertising platforms!

Today I bring you the latest traffic rankings of 60 mainstream information flow advertising platforms in May 2020.

The list is divided into three parts: monthly active users and crowd portrait data of major information flow platforms, and mobile terminal data rankings. The overall data can be used to infer the traffic trends in June and July, and provide a reference for more accurate targeting of information flow advertising.

Let’s take a look at the overall data performance of the major information flow platforms last month:

(Click to view the HD image)

According to the latest monthly active data in May, among the 60 mainstream information streaming media platforms counted, 30 platforms had an increase in monthly active users year-on-year, while half of the platforms had a decrease in monthly active users year-on-year .

Let’s take a detailed look at the data performance of each dimension of each major platform in May.

Monthly active rankings in May

▶ Overall distribution trend chart (click to view larger image)

Interpretation of overall data in May

▶ Top 3 monthly active users

The top three in terms of growth were led by Dongqiudi, followed by Sina Sports and Moji Weather, with growth rates of 25.9%, 12.1% and 7% respectively.

▶ Top 3 monthly active users with the largest decline

Sohu Video was the top three with the largest decrease, down 7.9%, followed by Kandian Express and Lizhi, with decreases of 4.7% and 3.7% respectively. The decreases on other platforms were relatively small.

Social platforms - among the 7 social platforms counted, Momo had a significant increase of 3.5%, while the growth rates of other platforms were not large.

Information platforms : Among the 15 information platforms surveyed, Dongqiudi and Sina Sports have seen significant growth, with increases of 25.9% and 12.1% respectively. Dongqiudi has been the most declining platform in March and April, but has seen a sharp rebound this month; Kandian Express has seen a significant decline of 4.7%, and the growth of other platforms has not fluctuated much.

Browser platforms - The fluctuation range of the growth of the 8 browser platforms counted is not large

Video platforms : Among the six video platforms surveyed, except for Mango TV, which had a 1.5% increase, the monthly active users of the other platforms all showed a downward trend, with Sohu Video having the largest decline of 7.9%.

Short video live streaming : Among the 7 platforms surveyed, Tencent Weishi and Bilibili grew significantly by 5% and 4% respectively. Baidu Haokan Video, Douyin, and Kuaishou also grew to a small extent.

Audio platforms : Of the five platforms surveyed, except for Lanrentingshu, which had a significant increase of 3.6%, the other platforms all declined, with Lizhi having the largest decline of 3.7%.

Other platforms - Automobile platforms such as Driving Test Guide, Autohome, and Autohome all saw an increase in monthly active users; tool platform Moji Weather saw a large increase of 7%, while the Chinese Perpetual Calendar also saw a significant increase of 4.2%; Xiaohongshu and Zhihu also saw a small-scale increase.

Age ratio of each platform

▶ TOP 10 male users

Overall trend of male proportion (click to see larger image)

▶ Top 10 female users

Overall trend of female proportion (click to see larger image)

The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in the automobile, sports, and finance-related fields is prominent, and the proportion of women in the mother and baby-related fields is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

【Under 24 years old】TOP 10

【25-30 years old】TOP 10

【31-35 years old】TOP 10

【36-40 years old】TOP 10

【41 years and above】TOP 10

▶ Overall distribution of age ratio (click to see larger image)

Mobile terminal equipment index

The mobile device coverage rate based on the latest data statistics (June 1st – June 7th) is as follows. Aidou who has device-specific setting needs can refer to it for selection.

The above is the latest data list of 60 mainstream information flow advertising platforms in May , which we have compiled and presented to you. We hope it can help you make channel selections and optimization references.

Author: Aiqi SEM

Source: CMOcollege