WeChat Moments Advertising- Charging Strategy

Moments ads support two purchasing methods: scheduled purchase and bidding purchase, and are charged based on the number of exposures . The exposure unit price and service standards corresponding to the two purchasing methods are as follows.

1. Scheduled purchase <br />The unit price of WeChat Moments advertising exposure purchased through scheduling is determined by the region where the advertisement is placed , and the minimum budget for a single placement is 50,000 yuan. The delivery areas are currently divided into three categories: core cities, key cities and ordinary cities. The specific cities included in each category and the corresponding exposure unit prices are as follows:

1. Core cities: CPI for graphic ads is RMB 150, and CPI for video ads is RMB 180

Contains Beijing and Shanghai.

For example: If an advertiser places a picture and text advertisement in WeChat Moments in Beijing with a budget of RMB 300,000, the advertisement can get at least 2 million exposures.

2. Key cities: CPI for graphic ads is RMB 100, and CPI for video ads is RMB 120

Including 35 provincial capitals and highly active cities including Tianjin, Chongqing, Harbin, Shenyang, Xi'an, Wuhan, Changsha, Nanjing, Chengdu, Hangzhou, Guangzhou, Shenzhen, Dalian, Ningbo, Qingdao, Xiamen, Suzhou, Hohhot, Shijiazhuang, Urumqi, Lanzhou, Xining, Yinchuan, Zhengzhou, Jinan, Taiyuan, Hefei, Guiyang, Kunming, Nanning, Lhasa, Nanchang, Fuzhou, Changchun, and Haikou.

For example: an advertiser places text and picture ads in WeChat Moments in Guangzhou and Shenzhen with a budget of 300,000 yuan. Then the advertiser's ads can receive a total of 3 million exposures in at least two regions.

3. Ordinary cities: The charge per thousand impressions for graphic ads is 50 yuan, and for video ads is 60 yuan

Includes other cities except the above 37 cities.

For example: an advertiser places text and picture ads on WeChat Moments in Dongguan and Zhangzhou with a budget of RMB 300,000. The advertiser's ads can receive a total of 6 million impressions in at least the two regions.

Based on different budgets, we will provide different standards of service support, as follows:

1. Ordinary customers: single advertising budget is less than 1 million

* Advertisements support 1 outer image
* The details page supports the use of public account text messages or fixed template style H5 pages

* The "View Details" text link supports more options: view details, download the app, or schedule an event

2. Senior customers: Single advertising budget of 1 million to 5 million

* Ads can be configured with 1, 3 or 4 outer images

* Supports video ads: the outer layer video is 6 seconds, and the full video is within 300 seconds

* The details page supports the use of public account text and picture messages, fixed template style H5 pages or custom H5 pages (custom H5 pages support up to 2 pages of content)

* The "View Details" text link supports more options: view details, download the app, or schedule an event

3. VIP customers: single advertising budget exceeds 5 million

* Ads can be configured with 1, 3, 4 or 6 outer images

* Supports video ads: the outer layer video is 6 seconds, and the full video is within 300 seconds

* The details page supports the use of public account text and picture messages, fixed template style H5 pages or custom H5 pages (custom H5 pages support up to 6 pages of content)

* The "View Details" text link supports more options: view details, download the app, or schedule an event

2. Bidding Purchase

The bidding purchase method is suitable for advertisers who need to flexibly set the delivery time and reserve space to continuously optimize the advertising content. After determining the target audience and daily budget, you can freely set bids and compete with other advertisers for ad exposure through real-time bidding.

1. Core cities and key cities: bidding purchase is not supported yet

The list of core & key cities is as mentioned above.

2. Ordinary cities: minimum bid is 30 yuan/thousand impressions

The list of common cities is as above.

The service standards currently supported by bidding purchase are as follows:

* Advertisements support 1 outer image

* The details page supports the use of public account text messages or fixed template style H5 pages

* The "View Details" text link supports more options: view details, download the app, or schedule an event

If you have any questions or cooperation intentions, please consult through the following methods:

• Leave a message to consult " WeChat Advertising Assistant", and the online customer service will answer you as soon as possible;
• Call the WeChat Moments advertising service hotline: 0755-88691019 or 0755-26710666