The 2021 Douyin account management guide is here!

Although the competition in Douyin live streaming e-commerce is becoming increasingly fierce, many people still see the business opportunities in live streaming e-commerce and choose to join Douyin live streaming.

In the Douyin ecosystem where traffic is becoming increasingly valuable and the cost of acquiring customers is getting higher and higher, if the traffic of the old account cannot be increased and you want to use a small account to bring goods, how should you maintain the account? How to obtain accurate traffic at low cost?

If you want to have a good start in operating your account and lay a solid foundation for subsequent live broadcasts and sales, this article will answer your questions.

Which accounts need to be maintained?

1. Newly registered account

New accounts have low weight, and if you post content or broadcast live without maintaining the account, the number of views is often very dismal.

2. I want to re-operate an old account that I registered a long time ago

Accounts that have not been updated for too long will be judged by Douyin as low-weight accounts, and they will need to maintain the account in order to post content again.

3. Accounts that have been reminded by the platform and have had their privileges downgraded

Accounts that have been downgraded by Douyin due to illegal operations are often easily judged as marketing accounts by Douyin and are unable to get good traffic recommendations.

It is not difficult to understand from the platform's perspective that Douyin wants to discover high-quality content creators, so it will naturally consider an account from multiple dimensions such as the frequency of short video releases, video data, account user usage time, and interaction. Of course, it hopes to give traffic to those normal, active accounts that can create high-quality content .

Improve account activity and health

First of all, we need to understand the purpose of maintaining an account. Taking the right steps can give the account a good initial traffic.

You can try using the following two methods to maintain your account. If you do well, subsequent video posts can bring 500~2000 initial views to your account.

1. Activity: Let the system determine the user as active

1) Log in stably every day for 5 to 7 days.

2) Check the home page recommendations, city recommendations, and live broadcast room for 30 minutes each time.

3) Post comments, like comments, and interact with short videos in the live broadcast room. 5 to 10 comments will be enough.

4) Take a look at Tik Tok’s trending search list and hot topics.

5) Follow your favorite accounts.

Just use Tik Tok like a normal user, maintain a normal frequency, and don’t be too deliberate.

▲Pictures from the Internet

2. Health: Let the system determine that the account is normal and safe

1) Keep the account background wall clean and beautiful, without any advertisements or personal contact information.

2) Try to keep the avatar consistent with the style of the account. For example, if you are creating a clothing account, the avatar settings should be related to clothing.

3) Do not use traditional Chinese characters or uncommon characters in your nickname, as this will make it difficult for people to search for it later. Your nickname should be consistent with your account positioning.

4) Set up a personal signature. The personal signature is the business card of the account. When you are just starting out, it is best not to include your WeChat ID or contact information.

5) Bind with other platforms, such as Toutiao/Xigua Video, to open up multi-directional channels and attract more traffic.

If you do the above two points well, most of the work of maintaining the account is done. In addition to improving the activity and health of the account, there is another key point, which is to accurately label the account.

Tag the account to prepare for subsequent fan growth and broadcasting

Many theories on account maintenance believe that when maintaining an account, you can watch videos/live broadcasts of your peers. By doing so, the system will indeed continue to push similar content to you, but it does not mean that your account will be accurately labeled.

Our goal is to attract precise fan groups to follow our account, so what we can do is to find peer accounts and grab the front row of the comment section on their short videos, or we can stay in their live broadcast rooms for 3 to 5 minutes, give them little hearts, or send red envelopes to increase the number of fans in their live broadcast rooms.

The attention of these fans tells the system that your account is liked by this type of people, thus successfully being labeled.

For example, if you want to create a children’s clothing account, you can first use the Chanmama Expert Database to search for Douyin accounts that sell children’s clothing to find the target live broadcast room.

▲Cicada Mom Expert Library

At the just-concluded Douyin first ecological conference, Douyin e-commerce launched three major support plans, providing support to merchants and influencers in multiple aspects such as special support, service provider system and multi-dimensional training. This year is a year full of challenges, but also a year full of opportunities. I hope that merchants, brands and influencers who are interested in joining Douyin e-commerce can seize the opportunity.