37 public account editing skills that new media people must know!

When creating content for a public account, there are always mistakes that make you regret. Today, I have compiled some tips to help you avoid making the same mistakes in the future.

1. Title skills

1. If the title is too long, you should use punctuation marks such as "commas", "exclamation points", and "colons" to break up the sentences.

2. Exclamation points attract more attention than periods

3. The title should not be too long, otherwise it will appear cumbersome.

4. The title should not be too short, otherwise it will appear weak.

5. The title should contain keywords that match the main theme of the content

2. Content Rules

6. The article should not contain keywords related to pornography, violence, gambling, gang-related, illegal items, etc.

7. If an article contains politically sensitive words, it will fail the review and will not be published successfully. However, the number of publications will not be reduced after the review fails;

8. The content of the permanently previewed article can be modified continuously. After saving, the article will be automatically updated to the latest version

9. Although external jump links cannot be inserted into subscription account articles, external links can be generated as QR codes, and you can jump by identifying the QR code

3. Subheadings before paragraphs

10. Don’t make your subheadings too long

11. Make subheadings eye-catching and easy to understand

12. Serial number type subtitles are more aesthetically pleasing

13. The subheadings of dividing line type are more aesthetically pleasing

14. Subheadings or paragraph numbers should be centered

15. The font style of the subheading should contrast with the main content

4. Article pictures

16. Center the image in the text for a better visual experience

17. For pictures in the text, click "Adapt to mobile screen width" to automatically display the picture size according to the user's mobile phone width

18. The pictures in the text should be consistent with the content of the article

19. The cover image should be consistent with the main theme of the article

20. The cover image has a clean background and consistent colors, which provides a better visual experience

21. The cover image needs to leave space in the four corners to show the brand logo

22. The text in the cover image should be centered, otherwise it will not be fully displayed when forwarded

23. When publishing multiple images and texts, the text in the cover image should be designed in the upper middle position, otherwise it will overlap with the title text in the system interface

24. When publishing multiple images and text, the lower half of the cover image should preferably have a dark background, because the title text in the system interface is displayed in white.

25. When cropping the cover image, there will be three size ratios

The picture and text cover is 16:9. WeChat users using versions prior to WeChat 6.7.0 will see this cover.

Graphic cover 2.35:1, WeChat users using WeChat 6.7.0 and later versions will see this cover.

Forward the cover 1:1, send it to friends, share it to Moments, and users will see this cover.

When designing a cover image, it is best to choose an image with a 16:9 size , such as a 900*500 pixel image .

Secondly, after uploading a 900*500 pixel image, the image will be cropped to a 2.35:1 size and a 1:1 size.

5. Article layout

26. Indent at both ends for better reading experience

27. Try not to use more than 3 colors in your article

28. The key points in the article can be marked with "bright colors" or "bold".

29. Using contrasting colors in an article can create a strong visual impact

30. Use the same color scheme in the article, which is visually comfortable and harmonious

31. The line spacing of the article should be between 1-1.75.

32. The font size of the article body should be between 13-18px, with 14px, 15px and 16px being the most suitable.

33. Pay attention to the paragraphs in the article. Divide it into multiple paragraphs. Leave a blank line between paragraphs. You can also add pictures to relieve users' visual fatigue.

34. When you copy content from other places to the backend text, the format may be cleared (for example, pictures are aligned to the left, titles are aligned to the left, etc.)

6. Pay attention to privacy

35. The content of the article should respect and protect the privacy and human rights of children and women.

36. Use credible images (screenshots) when providing pictures, such as official media, portal websites, and pictures made public by the parties involved.

37. Privacy-related content (such as avatars, names, nicknames, phone numbers, personal information, etc.) that has not been made public should be blurred.

Although these editing tips are simple, they are very important. I believe that experienced people have already got them.

Author: Operation Publicity Xiao Leilei

Source: Operation Publicity Xiao Leilei

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