Are there new rules for Doudian? ! How to improve the weight of Douyin live broadcast room?

Douyin Store has issued important new regulations! Stores using the same legal person, IP, login device, etc. will be linked together. As long as one of the linked stores has serious violations, the other linked stores will also be punished.

(Data source: Douyin E-commerce Learning Center)

After Douyin formed a closed-loop e-commerce, Doudian has a boosting effect on the traffic and weight of the live broadcast room. So, besides Doudian, what other ways are there to quickly increase the weight of a new account and enter the traffic pool as soon as it starts broadcasting?

1. Start broadcasting and invest in Qianchuan, and quickly enter the traffic pool with a little payment

2. After paid traffic comes in, use lucky bags and hot products to take over the matching natural traffic

3. Slice videos through live broadcast to transfer traffic to the live broadcast room

01

Start broadcasting Qianchuan

Quickly enter the traffic pool with a little payment

When a new account is just launched, you can control the cost and invest in Qianchuan, and choose to enter the live broadcast room/live broadcast room comments . This can quickly increase the number of online people and interactions in the live broadcast room, expand the scale of traffic , thereby increasing the weight and entering the traffic pool.

(Data source: Juliang Qianchuan)

For example, after paid traffic entered the live broadcast room, the number of people online and entering the room increased, and retention was also relatively good. It immediately passed the novice protection period and entered the next traffic pool.

02

After paid traffic comes in

Use lucky bags and hot items to attract matching natural traffic

When paid traffic enters the live broadcast room, every certain proportion of payment will bring more or less natural traffic. How should the live broadcast room take over to increase this part of natural traffic ?

It is recommended to distribute lucky bags to prolong the stay of customers, which can also increase the interaction and conversion rate, and then use hot-selling products to increase the transaction density and improve transaction indicators.

03

Slice video via live streaming

Flow traffic to the live broadcast room

Nowadays, many live broadcast rooms will post traffic-generating videos, but low-quality traffic-generating videos can no longer bring much traffic. So what kind of short videos can better drive traffic to the live broadcast room?

It has been found that the short videos that are more successful in attracting traffic during live broadcasts are mostly live broadcast slices , which directly use the images from the live broadcast room . The content is mainly the host explaining the products. The "dialogue" format is highly interactive and the traffic is more accurate .

(Download live video VS shoot on mobile phone)