Does SEO require programming? Can I transfer to the programming department?

Does SEO require programming? Can I transfer to the programming department? It is possible for SEO to switch to programming. The reason for this is that technology does not change much, but people are alive. If you don't want to continue working in SEO for various reasons and are considering changing careers, you can switch to programming. If others can program, why can't you? If you make up your mind and invest the necessary time and energy, you can switch from SEO to programming.

Does SEO require programming? Can I transfer to the programming department?

Generally speaking, SEO is very similar to geography in high school. On the surface, it is classified as a liberal arts subject, but in fact it requires a lot of science thinking. On the other hand, programming is almost a science subject. In other words: it is difficult to switch from SEO to programming, but it is easier to switch from programming to SEO.

1. Is there any direct connection between programming and SEO?

To a certain extent, programming is more technical and SEO is more marketing. You don't necessarily need to know programming to know SEO, so there is little correlation between programming and SEO. In the SEO field, people often say that SEO has become so popular that it has no future. Having said that, how many people can really do SEO well?

No matter whether it is a company or an individual, no one wants to invest too much in advertising. After all, financial resources are limited, so they can only find ways to save costs. Hence, SEO came into being. However, among the SEOers I have seen, most of them only stay on the surface. How can I explain this? Beginners can only do pseudo-originality, post articles, and post external links. If a company holds an event and needs to write a promotional copy, it cannot be pseudo-original, as many people will have no idea where to start.

Every morning, every week, and every month, I just stare at the weight on the webmaster tools to see if there are any changes. Let me ask you, if the price goes up, can you know what you have done? Can you quickly find the reason for the fall? I guess no one can do it. There are always countless excuses, such as: it’s the off-season now, competitors are all running bidding ads, etc.

In order to do SEO well, in addition to persistence, many people actually forget the purpose of SEO - to get more traffic. Instead of increasing the weight, check whether the keyword ranking has changed every day. For example, many people think that the number of articles published on the official website is very low, but people who are good at SEO will think of this way. In addition to publishing on the official website, they will also publish on blogs, Jianshu and other high-weight websites. Basically, they can be included within 24 hours of publication. Among this type of website, some can directly leave the official website link. Isn’t this killing two birds with one stone?

Does SEO require programming? Can I transfer to the programming department?

Some netizens also think this way about this issue:
SEO is similar to sales. What do you want when selling things online? ? Anyone who has visited Taobao knows that if the products are cheap, good-looking, and well-priced, and are illustrated with pictures and text, the more detailed the explanation, the more people will be interested in it, and the more likely you will buy it. This is SEO optimization. .

If your website has no traffic, it is just trash. Why has it no traffic? First, the content is too bad. Second, it has no value.

For example, there are valuable contents but poor design, and what you cannot understand is that the site has a huge amount of traffic. Some plug-in sites or download sites are basically poorly designed, but they have a lot of traffic because of user demand.

I must say it three times: user needs, user needs, user needs! You have to do what the user needs! ! !

2. Can I do SEO without knowing programming?

From a certain perspective, it seems that SEOers only need to master the basic knowledge of HTML and do not need to master any website backend programs such as PHP, ASP, Java or Python. But no CMS or template is perfect. In the process of optimizing the website, we often need to constantly modify the homepage, columns, articles and other pages. At the same time, we need to continue to develop some new columns and pages, and we may have certain requirements for certain functions.

① SEO requirements for website functions

If there is a website program backend support, SEOer only needs to state the requirements and let the programmer develop it, which seems to be a matter of course. But in many cases, programmers are unable to meet the demands raised by SEOers. The reason may be that SEOers have some unrealistic intentions. For example, SEOers ask programmers to develop a pseudo-original system so that the articles produced can directly pass the Baidu Bear Paw original protection. This is obviously impossible.

② SEO has the need to modify the website

For example, a friend wanted to customize the title and footer of the homepage, column or aggregation, so he asked Ma Hui SEO to help him modify the WordPress theme to achieve it. If not modified, the column title that comes with the template will not be conducive to optimization, and there will be no friendly links to the column at the bottom. In fact, you can optimize the website without making such modifications, but the website can be better optimized after the modifications.

③ Don’t know programming? Please understand communication

If you have good logical thinking and communication skills, and can communicate well with other programmers, then you can do SEO without knowing programming. Of course, if you are a SOHO, that is, working from home or a freelancer, you also need to do so and consider finding a long-term partner, but the cost will still go up.