Sogou advertising promotion, Sogou advertising account opening fee

Sogou Search has many search platforms, such as Sogou Search, Sogou Input Method, etc. It has a large user base and relatively more traffic. It is a very wise choice for advertisers to place advertisements on Sogou. However, if you choose to place Sogou advertisements by yourself without knowing the market situation, it is easy to waste unnecessary expenses and incur waste. At this time, it is necessary to find an agent to operate directly.

Sogou promotion ads are search engine bidding ads, charged by clicks, and the bidding price for each word depends on the popularity of the word. You can place Sogou search ads by recharging 5,000 yuan for the first time. For details of Sogou promotion fees, please see the introduction below to let you know how much it costs to open a Sogou promotion account?

1. How does Sogou promotion charge?

1. Sogou promotion account opening price: starting from 5,000 yuan

2. Billing model: keyword bidding model, billing based on CPC model, display is free. The bidding price for each word depends on the popularity of the word.

Sogou's advertising billing model is mainly CPC, which is a model based on keyword bidding. In this model, advertisers will only be charged if they are interested in the advertising content and click on it after screening the advertising words. This avoids unnecessary costs caused by accidental clicks on the ads as much as possible. There are still relatively many users on the Sogou platform, so the conversion rate of advertising on Sogou is still good.

2. What are Sogou’s promotion costs and payment methods?

1. Account opening instructions

First of all, to do Sogou bidding promotion, you must have a Sogou bidding promotion account, which requires account opening fees. The standards and fees for opening an account vary from place to place. For details, please consult the local Sogou promotion customer service. After you open an account with Sogou, you will start placing Sogou ads. The charging rules for Sogou promotion are very similar to those for Baidu promotion. It is paid according to the effect, that is, it is paid according to the effective clicks of customers (a certain fee is charged for each click by the customer). The click fee is less than or equal to the fee of the Sogou promotion keywords.

2. Promotion methods

1. Search promotion: When netizens conduct keyword searches through various channels such as Sogou Search, Sohu.com, and Tencent.com, matching corporate promotion information will be displayed based on the keyword content. It is displayed free of charge and charged by click.

2. Graphics and text promotion: Using Sohu, Sogou matrix and many high-quality online media resources as platforms, according to user behavior characteristics and potential interests and needs, in a variety of display forms such as pictures, texts, flash animations, etc., pay by click effect.

3. What is the process of opening a Sogou Advertising account ?

1: Connect with Sogou account manager

2: Provide account opening qualification business license + public account

3. Sign the contract and verify it publicly

4. Recharge

5. Build Sogou promotion account materials

6. Online promotion

To place Sogou ads, please contact Qinggua Media official