What does it mean to collect and replenish Internet advertising volume?

For some friends who are personal webmasters and make money (through advertising), they often hear various words related to "quantity", such as the most common "traffic", because only with traffic can there be income, followed by words such as "collecting volume" and "making up volume". Feng Chao from Dongguan was also confused about this before. He had no idea what it meant when others mentioned it, so he searched online and found out what does it mean to collect and replenish Internet advertising volume? Let’s find out together with Feng Chao from Dongguan Network Promotion !

What does it mean to collect and replenish Internet advertising volume?

Various "quantities" when advertising

Ad impressions: The number of times your ad is exposed within a specified period of time.

Ad impressions: The number of times an ad is shown in a certain period of time.

Advertising volume: Statistics on the number and amount of advertisements you place on various media

Advertising resources: statistics on the number and amount of advertisements you place on various media

Advertising transaction volume: the number of cooperative transactions reached between advertisers and users after the advertisement

Ad views: The number of times an ad is viewed by users.

Several types of "quantity" often mentioned by advertising alliances
I often hear people say "collecting volume" or "wap volume" in advertising alliance communication groups, or I often hear customer service on advertising alliance platforms say supplementary volume, jump volume, etc.! So what do these "quantities" mean?

WAP volume: The "WAP volume" often mentioned in advertising alliances mainly focuses on WAP and is followed by "quantity", so this is easier to understand! However, the "WAP volume" often mentioned in CPA advertising alliances is a general term with a very broad meaning! For example, WAP websites, WAP traffic, etc.!

PC traffic: User traffic on computers, usually PC website traffic

Android traffic: refers to the traffic of mobile Android devices. For example, the traffic of Android phone users visiting mobile websites can also be called Android traffic.

IOS volume: Apple user traffic, which has a similar meaning to Android volume

Mobile volume: Mobile traffic

Volume collection: Most volume collectors are advertising agencies. The purpose of volume collection is to monetize traffic through advertising promotion or other means.

Supplementary data: In an advertising alliance, supplementary data generally means that the alliance channel data is less than normal data. The alliance platform will supplement the data according to the situation. To put it bluntly, it means giving you more promotional data! Increase commission income

Deduction: Deduction means that the alliance or advertiser deducts the amount of channel promotion data. For example, if there are 500 data points, but the actual data given at the end is only 400, it means that 100 data points have been deducted.

Withdrawal: refers to the alliance's promotion channel withdrawing its own promotional traffic in the alliance

Residual: The amount of remaining data generated only during the promotion process. For example, the residual in the CPA advertising alliance is more common. Sometimes you will find that there is still data after you withdraw the volume.

Color volume: The traffic group is male traffic group who are interested in color

QQ volume: user traffic obtained through the QQ platform

Induction volume: As the name implies, the task volume is the amount of triggering data to complete the advertisement in the form of tasks.

Task volume: As the name implies, the task volume is the amount of data completed in the form of tasks.

Brushing volume and fake volume: Brushing volume is also fake volume, but fake volume is not just brushing volume, it is any form of falsified data. Brushing volume refers to human and machine operations!

Summary: There are many other related words besides these! Generally, novices may not understand its meaning at first! But sometimes we can also guess its meaning from the literal meaning!