Xiaohongshu Enterprise Account Certification Application Guide

According to the "2020 Xiaohongshu Double Eleven Industry Investment Report", Xiaohongshu's industry data are still growing rapidly compared with last year; with the development of platform diversification, user growth is expected to usher in a new round of explosion; this is also a good opportunity for brand merchants from various industries to enter Xiaohongshu.

"Girls use Xiaohongshu as Baidu," this sentence also reveals the core of Xiaohongshu's traffic.

What is Xiaohongshu Enterprise Account?

Xiaohongshu Enterprise Account is a functional account that integrates content management, marketing conversion, traffic aggregation, interactive fan gathering and data management!

Xiaohongshu Enterprise Account Certification Application Guide

Simply put, Xiaohongshu Enterprise Account is a functional account that serves merchants and helps them make money .

How to apply for Xiaohongshu Enterprise Account Certification?

1. Prepare materials

Xiaohongshu Enterprise Account Certification Application Guide

What you need to prepare: a business license, a Xiaohongshu account or a mobile phone number that has not been registered with Xiaohongshu, an official letter of certification, and supplementary qualifications in the industry.

Note: The required qualifications must meet the requirements for entry into Xiaohongshu.

2. Submit certification information

Submit via mobile phone or computer and fill in the certification information.

Xiaohongshu Enterprise Account Certification Application Guide

Note: The information filled in or submitted must comply with Xiaohongshu's authentication rules and must be filled in correctly without any errors.

3. Pay the certification fee

The certification fee is 600 yuan per time; the certification is valid for 1 year. The audit service fee will not be refunded if the certification fails.

Note: This option is mandatory and is accepted by default.

4. Wait for review and results.

What can cause authentication failure?

Xiaohongshu Enterprise Account Certification Guide

There are many reasons for failure, and we cannot guarantee that the reasons are the same for everyone, but everyone must be aware of the following situations:

1. One business license can certify up to 3 Xiaohongshu corporate accounts;
2. Merchants can choose to certify "corporate entity" or "corporate employee", and the name can include the person's name and position;
3. Please do not include trademarks in the name or certification information, unless there are trademarks;
4. When submitting information for certification, you cannot leave WeChat ID, mobile phone number or other contact information anywhere to attract traffic;
5. Some industries require additional qualification certificates;
6. Be sure to pay attention to prohibited industries. If the qualifications of Xiaohongshu Enterprise Account Certification involve prohibited words or prohibited industries, the review will fail directly;

Related reading:

Xiaohongshu Enterprise Account Certification Process