What is an aggregation page? How to do SEO optimization of aggregation pages?

There is a secret to doing SEO: "Small sites focus on density, large sites focus on aggregation". Aggregation pages are very important for large sites, but for many of our novice SEO friends, many people have never heard of "aggregation pages". So what are aggregation pages? How to do SEO optimization of aggregation pages? Today, the editor of Dongguan website SEO optimization will share with you.

What is an aggregation page?

An aggregation page means integrating the existing pages of our website into a new page, so as to layout the long-tail keywords you want to optimize, and then reasonably and naturally layout the long-tail keywords on the aggregation page.

Common aggregation pages include: list pages, tag labels, search results pages, special pages (festival pages, etc.), conditional search pages, etc. These pages are laid out with long-tail words.

Purpose of aggregation pages:

Increase the flow of links between related articles, rank aggregate pages, and gather special content to display to customers to increase user experience.

How to do SEO optimization of aggregation pages?

1. Collection and organization of long-tail keywords: The content searched based on the keywords should have a good correlation with the keywords themselves;

2. Improve the search function within the site: Note that when searching for long-tail keywords, the aggregation page and the final content page appear. The aggregation page has a ranking, and clicking on the link will first go to the aggregation page, and then to the content page, which reduces the user experience;

3. Create a content aggregation page: Pay attention to page duplication. If there are 10 or 20 similar keywords, it will be easy to have a large number of duplications. This can be solved by manually adding specific tags to the articles. Similar tags can be merged to create a core tag, and the tag can be used to create a background for easy management and optimization;

4. Generate a large number of aggregate pages based on keyword search content: The number of aggregate pages is not important. Like the SEO principle, quality is important. The content must be accurate and can be called by time.

5. Improve the weight of the aggregation page through internal and external links; note that the aggregation page must be processed pseudo-statically.

People who read this article also read:

What is the TAG tag? How to use the TAG tag correctly?

How to analyze if a website is penalized by Baidu?