What is the TAG tag? How to use the TAG tag correctly?

For many staff who have just engaged in network promotion construction and website SEO optimization, they may not pay much attention to tag tags during the website construction process. Some novice friends don’t know what tag tags are at all. Just a few days ago, a group friend on the Internet asked me about tag tags. Today, Feng Chao from Dongguan Website Construction will share with you, what is TAG tag? How to use the TAG tag correctly?

What is the TAG tag? How to use the TAG tag correctly?

1. What is TAG tag?

TAG label is a quick and convenient way of classification. There are several meta tags in the HTML code of a web page: Title Tag, Description Tag, Keywords Tag, publisher tag, copyright tag, robots tag, etc. Using TAG tags can make your published articles easier to search. TAG is a keyword defined by you that is more accurate and specific than classification and can summarize the main content of the article. (Baidu especially likes it)

2. What is the use of TAG tag?

The tag label has two major functions. First, it improves user experience and PV click-through rate. Second, it increases internal links, which is conducive to the mutual transfer of web page weight. Third, it increases Baidu inclusion and improves the ranking of keywords.

By customizing tags for articles, visitors can find their own articles more conveniently and accurately; and readers can find articles of interest more quickly through article tags. You can add one or more tags to each article. After successfully publishing, you can open the tags in the article and see all the articles on the website that use the same tags as yours. Not only that, if a tag used in your article happens to be recommended on the homepage, when users open this tag, they will see your article on the results page.

3. Notes on using TAG tags:

So, webmasters and optimizers, how should we optimize TAG tags reasonably? First of all, we should make it clear that tags are set to facilitate user browsing, so it is best to pay attention to the following points when setting TAG:

1. The TAG tag is best related to the content of the article and is the long-tail keyword of the website.

Organize all the long-tail words you want to optimize, excluding the keywords promoted on the homepage or channel page. Write more than 5 articles for one long-tail word, and set them to the same tag, which is the long-tail word you organized. Make sure there are 5 articles under each tag list page.

2. The number of TAG tags in an article should be controlled at about 3, not too many.

3. Each tag should be limited to two words. Do not write it as a sentence.

4. It is not advisable to set too popular keywords in the tag label, especially the keywords promoted by the homepage or channel page. This will compete with the homepage and channel page for weight. Everyone knows that a website rarely has multiple rankings for a popular keyword in Baidu, and the weight of each page is limited. The more exported links, the more dispersed the weight of the website. Therefore, the tag label should be set to keywords that are not involved in the main site or channel page. Only in this way can they play a complementary role.

4. What are the benefits of TAG tags for website optimization companies?

Nowadays, most webmasters on the Internet still use the most common anchor text and external links as optimization methods, but very few actually use TAG tags for optimization. We all know that as search engines continue to improve their algorithms, their ultimate goal is to allow our websites to develop based on user experience, and the TAG tag is undoubtedly a function that can well demonstrate user experience for the vast majority of websites. After testing my own website and analyzing some websites, I found that search engines are very friendly to TAG tags, which can greatly increase the inclusion of our website, and when your website's weight reaches a certain level, your TAG tag is actually equivalent to the website column page, which can get a good ranking in the search engine.

The TAG file is placed in the root directory of the website. Everyone knows that the shallower the file directory, the different the weight given by the search engine. If the directory is too deep, the weight will be very low. In theory, placing all files in the root directory of the website is most conducive to optimization. But that is impossible. When spiders crawl website files, they start from the root directory, so the first files they find are the homepage, robots files, and tag files. Through the tag page, they can crawl the article pages of the entire site.

However, it is not surprising that most corporate websites do not have tag labels. Because many corporate website programs are developed independently and programmers do not take this aspect into consideration, some people would say that article pages without tag labels can also be included. The tag label seems to be of little use, but in fact there are many such questions. SEO must pay attention to details.

5. How to add a TAG tag to an article?

The tag label of an article comes from the article title or an extension of the title, and the number is generally 1-3. The tag label is also a high-level summary of the central idea of ​​an article. Many SEO novices may be troubled and often ignore tag labels when making external links or updating websites. The author still recommends that you tag the article well. SEO is about paying attention to details, and SEO personnel must be patient.

6. Do TAG tags need to be nofollowed?

Speaking of this tag, many old webmasters often nofollow this tag on the homepage when building a new website, but keep it on other pages. What is the reason? It is to reasonably control the crawling of spiders on the homepage. For example, a new website may focus on leading spiders to a certain list page, or articles under a certain category, but want to display tag aggregated content, and this tag page wants to be crawled, so it is retained on other pages without nofollowing the entire website.

7. Under what circumstances will Baidu determine that TAG tag cheating?

1. The quantity is large and the density is too high. The probability becomes higher,

2. The topic is irrelevant. If the irrelevance is separated from the topic, then it will not produce any effect at all.

3. The content is irrelevant because it is too different from the topic, creating a cheating effect.

Summary: All search engine algorithms are simulating human thinking, so the key to SEO is not technology, but human thinking, and SEO strategy is higher than SEO technology. SEO cannot be isolated from website operations. Only by integrating SEO strategies into website operations and combining all SEO techniques into the strategies can the SEO effect be maximized. Again, many websites, especially large ones, have no shortage of SEO technology and SEO teams. Many times when the website's performance cannot be improved, if you still want to continue looking for problems in SEO technology, it will mostly be futile. For most companies, technology has never been a problem. Because for SEO, technology is only the foundation, ideas and strategies are more important. To break through the shackles of efficiency, what is needed is not technological improvement, but strategic transformation and breakthrough.

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