APP promotion method: How to get downloads for free?

When promoting an APP, there is a method that is well known and liked by everyone - APP exchange .

Because this is a promotion method that costs basically nothing and has good results.

Let’s first understand what APP exchange is. Exchange refers to resource replacement, which mainly involves exchanging with other APPs or application markets, or joining some exchange alliances, which contain all kinds of information that needs to be exchanged. The most common APP exchanges are exposure, downloads and activations.

In general, exchanges are exchanges of equal value. The standard for measuring whether the value is equal is the number of users, or the user's activity, but there may also be situations where the value is not equal.

At this time, we need to spend money, or use more advertising space or time to exchange.

There are three main channels for APP to exchange traffic.

The app itself

Generally, the customer service contact information will be found in the application description of the APP or within the APP. We can contact the other party directly and exchange resources with them.

Application Market

Every app market has an exchange platform in the background. We can cooperate directly with the app market and let it provide us with advertising space or good display positions. However, this method generally has certain threshold requirements, and if you can bring good results to the application market, the application market will not only not charge us money, but will also give us money.

Exchange Alliance

The exchange alliance is actually a resource integration platform where you can publish and view various exchange information, and then find suitable users to contact them directly to exchange traffic.

Here I recommend a PC version of BD Walker, and you can also search for "APP exchange promotion" directly in the mini program.

After understanding the channels, you can determine the ways to exchange traffic, which are mainly the following.

Content Cooperation

It usually appears in the form of soft-text advertising, so you need to find an APP with content output or information flow. This type of cooperation has higher requirements on content quality, but the download rate is also higher.

Splash screen ads

There are many forms of advertising like this now, which is to display the advertisement on the APP startup page. This type of advertisement has a strong visual impact, high exposure rate, and obvious recommendation effect, but the download rate is not very high and is suitable for product promotion.

Pop-up or interstitial

This type of advertising is not highly recommended. Although there will be a certain download rate (due to user delays), it will affect the user experience.

Focus image or banner

The focus image is displayed in the application in the form of a picture, usually on the home page or channel page.

In-app recommendations

This type of advertising usually appears in game software or some specialized software. It is best if the two apps are highly correlated or even related.

When we are doing APP traffic exchange, we must not just find some APPs with large traffic and cooperate with them. We must find APPs that have the same user group as ours but are not competitors. This can ensure a certain effect.

For example, the users of Mogujie APP are mainly young women, so it can exchange traffic with Dayima APP or Mayu APP. There is no competitive relationship and the user groups are basically the same.

In addition, we must always pay attention to the conversion rate when changing traffic. The general testing period is 1-3 days. The conversion rates of most apps are different, some are as high as 30% while others may be only 1%. This requires us to monitor the data at all times so that we can make timely adjustments.

We need to prepare the app name, ICON, promotional image, app description and APK in the early stage, so as not to end up with no conversion rate due to unprepared materials.

Author: Muzi

Source: Muzi Operation