5 steps to make your Douyin operation more efficient

If you ask Aunt Lisa, does it cost money to make Tik Tok videos? My answer is: No. But there are two prerequisites:

First, your ability to produce content is better than most people;

Second, your cost of producing content is lower than most people.

Since last year, many product managers and entrepreneurs around me have been eager to start a TikTok account. After all, there is a huge traffic pool with 400 million daily active users in front of us, and everyone wants to dig for gold.

The purpose is nothing more than the following two: content-based products or tool-based products hope to build a Douyin account to acquire customers, and another part of entrepreneurs want to gather fans through Douyin, and then sell goods through live e-commerce to embark on the road to financial freedom.

As Auntie said at the beginning, it really doesn’t cost any money to make Douyin videos, but there are two major prerequisites. Unfortunately, these two major premises are not possessed by most of the latecomers to TikTok.

What should I do then? Is it true that ordinary people have no other way out on the road of Douyin except spending money on advertising? As the saying goes, the beginning is always the hardest, but Aunt Lisa, who claims to be a product scientist, is going to teach you today a set of scientific methods that ordinary people can use to find a way to survive on TikTok.

According to international practice, before starting to teach you skills, let Aunt Lisa feel your bones.

If your Douyin budget is only 200 yuan, where would you spend it?

A. Buy Dou+, the last popular one first

B. Rent a powerful filming or recording device

C. Ask a very creative friend to help you come up with ideas, and then treat him to a meal for 200 yuan.

Auntie will not announce the correct answer for now, let us find the correct answer together in the article. Give your little hands to auntie, we will use 5 universal steps to master TikTok.

Step 1: Understand the nature of the TikTok platform

The two pictures below are the homepage of the Douyin platform and the homepage of the Kuaishou platform.

From the design of the homepage, we can see that Douyin’s short video push has weakened the publisher’s information to a certain extent. The starting point of everything on Douyin is: whether the current short video content attracts you. Douyin is content-oriented and is a BGC/UGC platform.

The design of Kuaishou clearly displays the publisher from the homepage. If you want to watch a video, you must click on his homepage, and the comment area below is also directly displayed, allowing you to know more about the blogger. So although it is also a short video platform, Kuaishou is more of a social platform.

Therefore, when starting to make short videos on the Tik Tok platform, you must find the right content positioning . Don’t be afraid that if a piece of content fails after being sent out, everything will be ruined. The biggest advantage of content-based platforms is that they only target the content itself and not your personal account.

Therefore, this platform is also the best platform for content-oriented experiments and scientific experiments.

Step 2: Use dou+ to locate your account

Do a good job in positioning your Douyin account. This sentence is very vague, so vague that many people understand it like most people think of opening a restaurant when they talk about starting a business, thinking that everyone has the need to eat. Thinking this way, the starting point is correct.

There is nothing wrong with positioning your account to create comedy and drama-themed content. After all, no one can resist comedy and entertainment. But because of this, it is very difficult to generate traffic in the comedy category. After all, you have to face a series of masters of comedy short video production such as Maomao Sister and Han Mejuan.

Aunt Lisa teaches you to use scientific data methods to find your content account positioning:

1. Find the expert account

If you don't have any ideas at the moment, you can do this:

Open Douyin and select the work that is highly relevant to you, click Dou+ on the lower right corner, and select "Expert Similar Fan Recommendations", the + sign in the middle. Then the experts classification will come out.

You can see animation, luxury goods, games, reviews and so on. Based on your own industry and strengths, think about which type of content you are more suitable for.

If you already have a very clear content positioning, then use the above method to find all the relevant expert accounts you are currently targeting.

Add a little bit of funny elements or plot elements based on your own main positioning, instead of just taking humor as the core of the content. This is the clear awareness of ordinary people when making TikTok.

2. Launch Dou+ in a small range

After making 10 or so videos with clear positioning, don’t rush to buy traffic immediately. First, show the videos with higher likes among these contents to the fans of the same type of influencers you found earlier, so as to gain their followers in a reasonable way.

This kind of Dou+ delivery will be more accurate than letting the machine do free delivery. You don’t have to spend a ton of money each time you place an ad. Just two or three hundred bucks will be enough to tell whether the video content is good or not. Continue to invest if you are satisfied with the results.

Therefore, Dou+ is a popular tool that helps you gradually find the precise positioning of your account and make your high-quality content more effective, but it will not revive low-quality content.

3. Continue to expand reproduction

Regarding the investment in Dou+ mentioned in the previous part, it is best not to invest in fans at the beginning. It would be more practical to invest in likes and comments. On the one hand, content is king on the Douyin platform, and the number of fans does not determine the quality of your account. On the other hand, if the content is not accumulated enough, even if you attract fans, you will not be able to retain them and will not generate economies of scale.

I have tried both. As for the fan investment, the hundreds of fans I got were almost useless, and once I stopped updating videos, I lost a lot of fans.

After accurately positioning the content, we need to constantly adjust the content details, maintain the update frequency, and continue to iterate. If there is explosive content, we will invest in dou+ and accumulate fans step by step.

Step 3: Find ways to produce content at a low cost

Taking the children's English industry as an example, the content can be divided into five categories:

1. Drama + Situation
2. Teachers teach knowledge points
3. English animation
4. Pure knowledge point
5. Content case transfer video editing

From the perspective of production difficulty, drama-based productions are the most difficult, while video transfer and editing are the least difficult.

Therefore, when you have no preparation at the beginning, start with a form that is less difficult to produce and has lower cost investment, and explore the content direction, so that you won’t fall too badly at the beginning.

Step 4: Live streaming monetization

From Douyin's huge traffic supporting Luo Yonghao's live broadcast, to the recent live broadcast of Chen He, the most popular star on Douyin, everyone can clearly feel that Douyin is focusing on live broadcast. How to understand Douyin’s live broadcast? It can be understood in this way that it is a long interactive video.

1. Use interaction to generate interest

Let’s take live streaming sales as an example. If you want to sell courses and there are not many people in the live streaming room at the beginning, you can choose to vote for Dou+, a popular channel on the live streaming platform. If what you are mainly selling today are English communication skills courses that are essential for working people, then you should vote for the fan group aged 24 to 30.

The fans who come to the live broadcast may not have watched your video before and may not know you. So when designing your live broadcast, remember to repeat your selling point every 5 minutes.

The users who come to watch at this time all have the following mentality: what the host just mentioned are the essential English skills for people in the workplace. Even if he is not interested in the current lecture, he will stay for a while to give you one or two more times to demonstrate one or two more skills.

Because you keep emphasizing it, he feels like he might need the next trick.

2. Use link design to extend retention

In terms of link design, holding a lucky draw every half an hour, or sending out a red envelope when the number of people increases by 100, although it is simple, it is definitely an effective strategy to retain people. With the retention of the live broadcast room, your Dou+ will not be wasted.

A friend of mine who makes handbags only needs to invest 200 to 300 yuan in Dou+ each time to generate tens of thousands of yuan in live broadcast revenue.

Therefore, master the methods of interaction and retention, and then use Dou+ to bring greater value and benefits.

Fifth point: Data review

This is very important. Every time Dou+ is launched, the official will send you a detailed data report, including who viewed your content, how long they viewed it, and where they came from. The data is clear at a glance about your interests and preferences.

By organizing the delivery data and putting it in a data list each time, you can continuously find the rules of content production and delivery through experiments.

Content is the father and Dou+ is the mother. Whatever you plant, it will be connected to the upper part. Positioning is the seed and input is the fertilizer. Only by cultivating scientifically and working hard will your efforts not be in vain.

Author: Slow Thinking Fast Thinking

Source: Thinkslowandfast

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