Inventory | 30 essential refined operation tools for marketing, operations, and products

Through refined operations , tapping into the consumption capacity of existing users and improving the consumption experience of existing users will undoubtedly become the development focus of the domestic Internet industry at present and in the future.

In 2017, the change and improvement in user demand has undoubtedly become the most direct manifestation of consumption upgrading. They began to need different products and different services. If we still provide them with the same products and services, users will inevitably choose to vote with their feet and give up using our products.

Through continuous refined operations, tapping into the consumption capacity of existing users and improving the consumption experience of existing users will undoubtedly become the development focus of the domestic Internet industry at present and in the future.

1. What is refined operation?

Refined operation means that we segment user groups based on conventional operation methods according to market, channel and user historical data performance, and provide content that matches the preferences of different users, so as to improve the final conversion rate and win users.

2. Why do we need to carry out refined operations?

For us, creating refined operations can track and clarify the characteristics and portraits of target user groups or individuals, help us analyze the characteristics and habits of user content in a certain period of time, and finally allow the company to form an exclusive service built according to user characteristics, thereby winning users.

3. If you want to do your work well, you must first sharpen your tools. What tools are needed to carry out refined operations? (Ranking in no particular order)

1. Practical and exquisite tools:

1) Umeng +

Function: Statistical analysis, operation tools , industry data solutions

"Umeng+" is formed by the merger of Umeng, Diyuanxin and CNZZ . As the world's leading third-party global big data service provider, it relies on its independently developed global data platform to provide customers with one-stop data solutions. On the one hand, it provides data products, including App development tools, basic statistical tools , advertising effectiveness monitoring tools, etc. On the other hand, it provides data output and professional data analysis and consulting services, including DMP, vertical field data solutions, data operation analysis reports, etc.

Address: http://www.umeng.com/

2) GrowingIO

The biggest feature of GrowingIO is that it can collect full and real-time user behavior data without any embedding points, which is suitable for products with high internal requirements but weak technical capabilities.

Address: https://www.growingio.com/

3) Sensors Analysis

Compared with GrowingIO, Sensors uses embedded point technology. User management is not only based on simple user attributes, but also uses complete user behaviors to create groups.

Address: https://www.sensorsdata.cn/

4) Digital Geek

Shujike supports both tracking and non-tracking, and the deviation of collected data can be guaranteed to be within 5%.

Address: http://www.shujike.com/

PS: Currently on the market, data collection technology can generally be divided into embedded technology represented by Sensors Data and non-embedded technology represented by GrowingIO.

There is a tracking technology that requires writing corresponding codes in the company's web page or client. Although the operation process is relatively complicated, it can collect data from the back-end module, and these data will be more detailed. For example, when a user submits an order, tracking technology can not only collect the behavioral event of "order submission", but also obtain the specific product category information of the order. The disadvantage of the technology with tracking points is that most companies currently do not have a definite plan for data collection. Most of them just put forward a demand and then write certain codes. This will easily cause confusion in the entire tracking point layout and easily lead to some faults.

The non-embedded technology is simpler and easier to operate. We only need to embed the SDK provided by the service provider to complete the automatic collection of some data. We can also set the data that needs to be collected ourselves. Although the non-embedded point technology is more convenient in operation, its disadvantage is that the granularity of the data it collects will be coarser.

5) BDP

BDP mainly helps us quickly complete multi-data integration, establish a unified data caliber, support self-service data preparation (ETL), and provide flexible, easy-to-use, and efficient visual exploratory analysis capabilities to help us build corporate insights that fit our own business and quickly cover data decisions at all levels of employees and application scenarios.

Address: https://www.bdp.cn/

2. User Management Tools:

1) Talking data

The highlight of talking data lies in user segmentation analysis and multi-dimensional drill-down analysis, which means that any data report can be filtered out separately to reveal data on channels, versions, and characteristic user groups.

Address: http://www.talkingdata.com/

2) Fellow

Tongdao collects user data across platforms to help us comprehensively analyze users, get to know each user, and implement refined operation strategies.

Address: http://www.tongdao.io/

3) Zhuge IO

The advantages of Zhuge IO are that it supports data analysis down to the individual level, its own user value and churn predictions, and a partially completed user labeling system. In addition, Zhuge io supports three platforms: Android, iOS and HTML (JS).

Address: https://zhugeio.com/

4) Google Analytics statistical service

The Google Analytics platform allows us to measure user interactions across our enterprise across a variety of devices and environments, and the platform provides all the computing resources to collect, store, process, and report on interactions. Google Analytics not only helps us measure sales and conversions , but also provides new insights into how visitors use our site, how they get there, and how to keep them coming back.

Address: https://developers.google.com/

5) Mixpanel

Mixpanel is a web service that allows us to track user usage habits and provide real-time analytics. Mixpanel provides a “People” feature that allows us to send push notifications to users based on the actions they take within the app. The Mixpanel API is a RESTful API that returns responses in JSON format.

Address: https://mixpanel.com/

6) Yunba real-time statistics

Yunba real-time statistics can conduct real-time statistics on target users and real-time analysis of user behavior data.

Address: http://yunba.io/pr od uc ts/analytics/

3. Event Management Tools:

1) Countly

Countly is an open source real-time mobile app analytics platform. Collect data from mobile devices and then visualize this information to analyze mobile application usage and end-user behavior. Supports event tracking. Almost every user operation can be tracked, including app payment, ad clicks, etc. Countly not only supports iOS, Android, Blackberry, but also Appcelerator Titanium and Uniy3D SDK.

Address: http://resources.count.ly/v1.0/docs/downloading-sdks

4. Mobile application tools:

1) Baidu Mobile Statistics

Baidu Mobile Statistics is an analysis tool based on mobile APP statistics, providing us with professional, free and efficient mobile statistics analysis services. The main highlights are multi-dimensional cross-analysis, real-time visitor analysis, customized user retention analysis, page access flow analysis and flexible data sending strategies.

Address: https://mtj.baidu.com/

2) Tencent Mobile Analysis

Tencent Mobile Analytics is a professional mobile application statistical analysis tool that supports mainstream smartphone platforms. We can easily embed statistics SDK to achieve comprehensive monitoring of mobile applications, grasp product performance in real time, and accurately understand user behavior. Mobile app statistics are not just about recording, they also analyze every link and use data to see the essence through phenomena. Tencent Mobile Analysis also provides intelligence information such as industry market ranking trends and competitor ranking monitoring.

Address: http://mta.qq.com/mta/

3) iFLYTEK Open Statistics

iFlytek Open Statistics is a professional and comprehensive mobile application statistical analysis tool. Starting from the perspective of operation and product optimization, and relying on the unique voice semantic data analysis capabilities of Voice Cloud and massive third-party aggregated data, it provides accurate statistical analysis data to help us understand our users and improve the competitiveness of our applications.

Address: http://data.xfyun.cn/

4) Application Radar

No matter where we are or what terminal device we use, as long as our device can access the Internet, we can perfectly monitor our App reports.

Address: http://www.ann9.com/

5) Statistics on passenger applications

Jike Application Statistics is a mobile application development auxiliary tool provided free of charge by Jike.com to developers. By adding the Jike Application Statistics SDK to mobile applications, we can quickly implement various online statistical functions without cloud computing resources and server deployment capabilities, so as to better analyze user demand data and modify products.

Address: http://dev.159.com/index.php/auth/tongji

6) Flurry Analytics

Flurry Analytics is a free mobile app data analysis platform that can be applied to iOS, Android, Windows Phone, HTML5, Hybrid apps, Mobile Web, BlackBerry and JavaME.

Address: https://developer.yahoo.com/

7) ad-brix

IGAWorks is a mobile data analysis platform in South Korea. IGAWorks has been providing various services required for mobile development free of charge based on data. Its ad-brix is ​​a free mobile data analysis platform.

Address: https://partners.igaworks.com/

8) Machine forward statistics

Jifeng Statistics is a professional mobile application development auxiliary tool provided free of charge by Jifeng.com to developers. By adding Jifeng Statistics SDK to mobile applications, we can quickly implement various network statistical functions without cloud computing resources and server deployment capabilities, so as to better analyze user demand data and modify products.

Address: http://dev.gfan.com/

9) Rubik's Cube

Magic Cube mainly provides us with services such as mobile application data statistical analysis, practical components for mobile application development and accurate message push. By building a professional, practical, stable and reliable mobile application service platform, it helps us create more valuable mobile application products, and can monitor and grasp the data, operation and promotion of application products in real time.

Address: http://mga.imofan.com/login.jsp

10) Cobub Developer Center

Cobub Razor open source mobile application statistics and analysis system is a free and open source mobile application statistics and analysis system. It collects App user data and displays it in the background, helping App operators to do marketing well and helping designers to get closer to users and improve Apps. It can be said to be an open source version of Umeng, Flurry, and Google Mobile Analytics.

Address: http://www.cobub.com/en/

5.Game application tools:

1) DataEye

DataEye is a decision-making and precise data analysis platform focused on games. It assists game developers and operators to effectively drive game design improvements and refined operations based on data analysis results.

Address: https://www.dataeye.com/

2) TalkingData Game Analytics

TalkingData Game Analytics is the mobile game-specific version of TalkingData Analytics, which is optimized specifically for mobile games. Its statistical indicators and observation dimensions are more targeted, and it aims to help mobile game developers quickly realize the data-based operation of mobile games.

Address: https://www.talkingdata.com/product-game.jsp

3) Lotus Seed Statistics

Lianzi Statistics mainly provides mobile application statistical analysis services, mobile game data analysis services and deployment of enterprise-owned data platform services.

Address: http://www.lotuseed.com/site/index.html

6. Other fine tools:

1) Baidu Statistics

Baidu Statistics is a free professional website traffic analysis tool launched by Baidu. It can tell users how visitors find and browse your website and what they do on the website. With this information, it can help users improve visitors' experience on their website and continuously improve the website's return on investment . Currently, it mainly provides various statistical analysis service functions such as trend analysis, source analysis, page analysis, visitor analysis, and customized analysis.

Address: http://tongji.baidu.com/web/welcome/login

2) LeanCloud Statistics

LeanCloud Statistics has built-in stable and real-time data statistics analysis services, which can help you understand user habits more clearly and improve user stickiness and activity from multiple dimensions such as user volume, user behavior, channel effects, custom events, etc. (formerly known as AVOS Cloud, now renamed LeanCloud). The main highlight is that AVOS Cloud provides a first-class web management background, through which you can see the statistical results of various dimensions.

Address: https://leancloud.cn/

3) Appsee

Appsee is a simple yet powerful visual app analytics platform that enables us to test, understand and improve the user experience in our mobile apps. Through the Appsee platform, we will be able to understand exactly how users interact with mobile applications.

Address: https://www.appsee.com/downloads

4) Segment.io

Segment.io allows us to distribute data to multiple data analysis service providers with one click. We only need to deploy it once and can open and close the data channels of each platform at will.

Address: https://segment.com/docs/sources/

5) Have a number

Youshu, abbreviated as data.u, is a simple and transparent analysis method that can be flexibly integrated into the operation process of mobile applications . data.u achieves efficient data collection and analysis, and preliminarily organizes and reduces redundant data, compresses and encapsulates data, and uses intelligent strategies to transmit data without squeezing the user's network speed. Developers can use this development kit to analyze the operation of applications, including page dwell time, page jump rate, user volume analysis by time or geographic location, user development status and other information. It also provides users with practical functions such as online configuration parameter acquisition.

Address: http://dev.10086.cn/datau/portal/main/index.jsp#

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