March marketing calendar, worth a look!

After the lively Spring Festival holiday and chasing the top streamers that are hard to come by, two months of 2022 have passed without us realizing it. Next, there will be many hot topics in March, so marketers should cheer up!

Major festivals

March 4 Winter Paralympics opens / Dragon raises its head

March 4th this year is not only the traditional Chinese festival of Dragon Raising its Head, but also the opening day of the Beijing 2022 Winter Paralympic Games. The just-concluded Winter Olympics not only allowed the public to feel the charm of ice and snow sports, but also allowed many brands to tap into the ice and snow economy. More and more brands have begun to focus on sports marketing.

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Sportsmanship, caring for the disabled, raising your head, and getting a haircut

Brainstorm

1. Focusing on the hot topic of "Winter Paralympics", first, you can rely on sports events to combine brands or products with the spirit of sports; second, you can conduct public welfare marketing based on the point of "caring for people with disabilities" to enhance the brand image.

2. The Dragon Raising its Head Festival is also known as the "Spring Ploughing Festival", "Agricultural Festival" and "Spring Dragon Festival", which has the good meaning of the generation of yang energy. Brands can combine the Dragon Raising its Head element and use "starting from scratch" or haircut as entry points to deeply explore the connotation of the festival.

Inspiration Case

• Tmall "A Shoe Story"

Last year, during the opening of the National Paralympic Games and the Double 11 wave, Tmall launched the "A Shoe Story" advertising film from the perspective of disabled athletes, showcasing their tenacious fighting spirit.

• Leverage poster

March 7/March 8 Girls’ Day, Women’s Day

Nowadays, female power is becoming a trend, and "her economy" has undoubtedly become the focus of brand attention in recent years. As the most critical marketing node in the first half of the year, how to do a good job in marketing to women is the key to brand breakthrough.

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Female power, independence, awakening, femininity

Brainstorm

1. On the premise of respecting women, explore the connection between brands/products and "Women's Day" to create a festive atmosphere;

2. Pay attention to the real plight of women, popularize women's health knowledge, break the stereotypes and labels of women;

3. Dig deep into the diverse values ​​of women from “her perspective”, pay attention to women’s inner feelings, and encourage women to actively realize their self-worth.

Inspiration Case

• Calvin Klein explores the value of women's freedom and launches "I__My Own Gravity"

• Ubrascare launches a public welfare live broadcast of popular science program "Pink Power"

• Tencent Maps launches a public welfare call to become a "female" driver

• Creative poster

Green Festival

As the environment changes, consumers' environmental awareness is growing. In March, there are green charity festivals such as Arbor Day and Earth Hour. Brands can start from the perspective of "charity" and "environmental protection", popularize environmental protection knowledge, initiate green marketing, contribute to protecting the environment and enhance the brand image.

March 12 Arbor Day

Regarding Arbor Day, we can mainly focus on the three keywords "hope", "environmental protection" and "green", and dig deep into the commonalities, individuality and connection points between the festival keywords and brand marketing content.

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Tree planting, charity, green environmental protection

Brainstorm

1. Use poster copy and H5 to carry out scientific activities on Arbor Day and highlight product features;

2. Improve product packaging to be “green” and carry out offline activities such as recycling activities to increase consumer participation;

3. Focusing on the theme of "environmental protection", we will conduct green marketing in combination with our own brand/product characteristics, stimulate the public's enthusiasm for planting trees and highlight the brand's sense of social responsibility;

4. Extend from "planting trees" to "hope" to output brand values.

Inspiration Case

• People's Daily × China Mobile × Migu: What kind of tree are you?

• Creative poster

March 26th is Earth Hour

Earth Hour is a global energy-saving activity proposed by the World Wildlife Fund to respond to global climate change. Brands can combine their products with public welfare to enhance consumer favorability and brand image.

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Environmental protection, darkness, saving, light

Brainstorm

1. Speak out from the perspective of environmental protection and call on everyone to actively participate in environmental protection activities;

2. Combine the theme elements and create from the perspective of lighting, focusing on turning on, turning off, and extinguishing the lights. You can also do reverse marketing, starting from the perspective of "black", and extending from this to "darkness", "self-blackness", "fear of the dark", etc.

3. You can also start from the one-hour “60 minutes” concept to create product creativity or event marketing.

Inspiration Case

Solar terms and festivals

March 5th: Waking of Insects

Jingzhe, also known as "Qizhe" in ancient times, is the third solar term among the 24 solar terms and is considered one of the health-preserving solar terms.

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Awakening, Spring Rain, Health Preservation

Brainstorm

You can extend from the Jingzhe solar term to keywords such as spring rain, spring thunder, growth of all things, health preservation, awakening, etc., or expand on ancient poems related to Jingzhe, or you can combine brand characteristics with festival wishes and current affairs.

Inspiration Case

March 20 Spring Equinox

The Spring Equinox is one of the 24 solar terms. It was also called "Zhongri" and "Day and Night Division" in ancient times. On this day, the day and night are equal in length, which is a marketing node that brands cannot miss in spring.

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Equinox, Outing, Spring Tour

Brainstorm

The creation revolves around key elements such as customs related to the Spring Equinox, such as spring outings, kite flying, and hiking. In addition, on the day of the vernal equinox, the day and night are equally divided in the northern and southern hemispheres, so a binary composition can be used for contrast.

Inspiration Case

It is worth noting that there is also Consumer Rights Day in March. Major brands should not blindly take advantage of this day. After all, for truly conscientious brands, every day is March 15th.

Well, the above are the marketing hot spots in March. Remember to like and collect them~

Author: MuMu

Source: Mad Men