How to promote and operate WeChat mini programs? What are the ways to promote WeChat mini programs?

It has been more than 5 years since the mini program was launched. Currently, more and more companies are developing mini programs, and many people are selling goods through mini programs. However, most people still do not know how to promote mini programs, and they cannot monetize them after developing them. So how can WeChat mini programs be promoted and operated? What are the ways to promote WeChat mini programs? Let’s follow Feng Chao from Dongguan to find out more!

How to promote and operate WeChat mini programs? What are the ways to promote WeChat mini programs?

1. Mini Program Operation Purpose

Quickly expand the popularity of the brand mini program, let more users know about the brand mini program, increase user retention through marketing operations, and achieve conversion into consumption.

2. Mini Program Marketing Preparation

1. Precision Marketing

Before operation, make a user portrait description based on your own product business to determine where your users are, what kind of people they are, and what hobbies they have.

2. Keep the homepage concise and clear

The first page a user accesses to a mini program is not the list page shown above. The homepage of the mini program should be concise and clear, allowing users to directly access core business functions and solve their needs.

3. Intuitive refinement

The applet list intuitively displays the applet icon and applet name. The icon is creative and the name is short and concise, describing what the app does in one word. For example, a small program named "Little Leo who is playing soy sauce" basically does not last more than two minutes in the eyes of users.

4. Improve retention rate - subtraction is the way to go

Mini programs with high user activity and retention rates generally have one characteristic: they are lightweight. The lightweight design page, simplified operation steps, and clear product concept have greatly improved the user experience.

3. How to make users fission

1. Promotional activities attract existing users to invite new users

2. Focus on online and offline services: Provide customer service functions online, respond to user messages in a timely and effective manner, and solve user needs; offline waiters provide attentive guidance

3. Focus on high-quality products: No matter how good the service is, it depends on its own products. How to polish high-quality products without detailed explanations and experience smooth advantages? Delicious and tasty advantage? What are the advantages of using it? Price advantage?

4. High-quality products + online and offline services promote word-of-mouth, and users will come naturally.

5. Social instant discounts: After users make purchases on the mini program, merchants can give users "instant discounts" for shopping. Users can only receive them if they share the discounts with friends, and after receiving the discounts, friends can directly make a new round of purchases. It can quickly achieve fission, reduce the cost of attracting new users, and promote secondary consumption of old users.

4. Mini Program Promotion

1. Mini Program Name Placeholder
The traffic brought by a program that conforms to user search habits cannot be budgeted. The name of the mini program is unique. Registering the mini program name as early as possible will make it easier for users to search and find it. Try to put the most critical and frequently used words at the front of the name. When the name has been registered, you can add iconic English letters at the end, such as: "Meituan Waimai+", "Baidu Waimai Lite", etc.

2. Optimize the description and keywords of the mini program

WeChat search supports fuzzy matching of keywords. Customized keywords will affect the ranking of mini programs. When setting keywords, you can refer to Baidu's delivery techniques and name them based on WeChat's usage scenarios.

3. WeChat Official Account Menu and Content Jump Mini Program

A. Place the mini program in the menu bar of the official account and direct the fans of the official account to the mini program.

B. Insert text, pictures, mini-program cards, etc. into WeChat public account tweets, and guide users to click to jump directly to the mini-program through high-quality content that matches the brand tone.

4. Layout nearby mini-programs

In the "Nearby Mini Programs" of the Mini Program, the Mini Program will be automatically displayed to nearby users. Users can navigate to the store or directly purchase services through the Mini Program. Merchants with multiple stores can add more geographic locations to increase the exposure of the Mini Program.

5. Mini Program Card and Coupon Activities

Merchants can set up the card coupon function in the mini program, use the card coupons through store activities, discounts, etc., and allow users to enter the mini program directly through the card coupon interface.

6. WeChat group promotion

Merchants can push mini programs within fan groups, guide fans to share, and then receive small gifts by taking screenshots, gradually directing traffic to the mini program.

7. Offline store promotion

Offline QR code scanning is one of the most basic ways to enter the mini program. Merchants can combine the mini program with marketing activities to attract users to actively scan the code and participate in the activities.

8. Offline event promotion

When merchants participate in exhibitions or hold offline activities, they can put mini programs on relevant promotional materials for promotion. Through offline activities, they can connect offline users to online and realize online and offline interactive marketing.

9. Offline marketing

You can copy the QR code of the mini program onto a single page and promote it near the store, using marketing activities or store features to attract users to the mini program and drive traffic to the store.

10. Event docking

Merchants can also use mini programs to connect with various activities, and various social traffic-generating functions such as "group buying", "coupons", "membership cards", "mini program jumps" and so on will make merchants have advantages in online and offline channel integration, new user attraction, activity and conversion.

11. Mini Program Promotion

Promote through the marketing tools that come with the mini program, such as event promotions, and interact with members to enhance member loyalty.

12. Mini Program Jump to Mini Program
Make a small program for each product line, bind them to the same WeChat account, and allow them to jump to each other and direct traffic to each other, just like friendly links.

13. Bind relevant mini-programs to the side page of the official account

Merchants can associate official accounts with mini programs and display the mini programs on the side page of the official account. When users follow the official account, they can see "Related mini programs" and click to jump directly to your mini program.

14. Push messages to WeChat official account linked mini-programs

When merchants associate a public account with a mini program, they can choose to push the public account to the public account fans. The fans will receive a notification from the mini program and can click to associate with the mini program.

15. Share the mini program code poster with friends

Merchants can place the mini program code on a beautifully designed poster, share it on WeChat Moments, and promote it through attractive activities or well-designed content.

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