How to make full use of self-media platforms for promotion (100000+)
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Introduction: How to make full use of the promotion of self-media platforms - if you only know how to use WeChat public accounts for promotion, then you are too OUT. The era of traffic has gradually turned into the era of content. In the past, you could make money with traffic, but now you need content to last. As a result, a large number of self-media platforms have emerged in just two or three years, and the battle for content has begun. 1What is a self-media platform We Media (foreign name: We Media), also known as "citizen media" or "personal media", is a general term for new media that are private, popular, universal, and autonomous communicators, using modern and electronic means to deliver normative and non-normative information to an unspecified majority or a specific individual. We-media platforms include: blogs, Weibo, WeChat , news clients, Baidu Tieba , forums/BBS and other online communities. 2Why do you want to promote on self-media platforms? Today is the era of new media. New media emphasizes the integration of audio, video and text information, and interactivity is the unique charm of new media. So what should be integrated? Needless to say, it must be the content of self-media. What are the characteristics of new media nowadays? (1) Massive information carrying characteristics (2) Characteristics of fragmented information dissemination (3) Characteristics of virtualized information dissemination environment What channels or methods can be used to meet these needs of users (customers)? The answer is self-media, creating your own self-media content, building your own self-media brand, and using these to meet the content needs of users in the current new media era. 3How to choose a self-media platform that suits us In fact, every successful self-media platform has its own label, and only by making differentiation can it be remembered by users. There are many self-media platforms now, some focus on videos, some focus on voice, some focus on text, some focus on pictures, and some focus on question-and-answer content, etc. So you should choose a self-media platform according to the type of content you create. Then we choose based on the target group of people. Now QQ Space and QQ Public Accounts are the youngest groups, mostly middle school students and some are college students. WeChat Public Platform is mostly for social groups, Toutiao and Yidian Zixun are mostly for white-collar workers, Sohu, NetEase and Baijiahao are mostly for search groups. We choose the main self-media platform based on the target group of people. Finally, the platform is positioned based on the content type, whether the content is entertainment or sports, health or fashion, etc. The purpose of creating self-media is definitely to gain traffic and fans. Currently, there are only a few self-media that are doing well and have a large amount of traffic. They will be introduced in detail below. 4. What are the self-media platforms? 1. WeChat Official Account This platform is the main battlefield for self-media people and is also the hottest platform at present. How to create high-quality original content is the key to success. Text copycats won’t last long. Features: 1) The main reading platform with the largest user base and fragmented time; 2) The first self-media and self-service media of the corporate brand. 2. Baidu Baijiahao This is a relatively high-end platform. Once you apply for it, the number of readers will not be a problem, especially since Baidu will index it very quickly and the ranking is also good. It is more than enough to serve as an endorsement, but the application process may be more difficult than for other platforms. Features: 1) Baidu Brand - the No. 1 search platform in China (brand endorsement tool, the father of SEO optimization) 2) There are too many advertisements, which affect the reading experience, but Baidu is gradually improving it. 3. Toutiao Media Platform It is said that Toutiao has a user base of 400 million and 40 million active users every day, so advertisements can be inserted legitimately without much impact on the reading experience. Features: 1) Machine intelligent recommendation, no need for manual subscription. 2) High returns - self-operated advertising 3) The article must be original 4. Sohu We Media The application conditions are relatively simple. Original and better articles can get a lot of traffic, mainly because Sohu self-media is Baidu's news source. To get traffic, you need to have a basic understanding of SEO knowledge and how your article title conforms to the user's search habits. Features: 1) Baidu News Source (Baidu is also the father of Baidu. Although there have been some negative news recently, it still cannot affect its position as a god) 2) No. 1 in mobile APP downloads (needs to be verified, data can be used as a reference) 5. Tencent develops media platform ( Penguin Media Platform ) There is nothing to say about Xiao Ma Ge’s stuff. The published articles will be distributed with one click on platforms and channels such as Tiantian Kuaibao , Tencent News Client, WeChat News Plug-in, Mobile QQ News Plug-in, QQ Official Account, Mobile Tencent.com, QQ Browser , etc., to achieve more and more accurate exposure of high-quality content. Whether it is awesome or not depends on whether it can stick to originality and cultivate high-quality content. The traffic is also quite large now. 6. Yidianzixun We-media platform There is nothing much to say about this platform, it is similar to Toutiao . The review time for published articles is slow. But based on our experience over this period of time, articles on emotions and entertainment have a relatively good number of views. The overall traffic is slightly smaller than Toutiao, but it is still much better than YiXin . And now that it is sharing content with Phoenix’s self-media platform, it can be said that it is clinging to the government’s thigh. 7. UC We-media platform UC is a self-media platform that was launched in July last year. Its content originally came from some large media platforms or media information accounts. At present, it is relatively easy to apply as long as you meet the requirements of self-media platforms such as WeChat public platform , Sohu self-media, and Baidu Baike. Some self-media people have a reward function, which is a real benefit for us grassroots self-media people. If you grasp the rules of UC, the number of views will be very large, 10+ will be very easy. 8. NetEase Media Development Platform The application is relatively simple, and the display carrier is the NetEase News App. Two ways of publishing articles are available, one is manual publishing, and the other is quick crawling and publishing. How to operate WeChat crawling? Before going online, you need to publish 3 articles as online review. MD, it is difficult to pass the application without an invitation code now, and it takes a long time. 9. Phoenix We Media In applications that are truly hard-working, the agreed review time is three working days. It's been almost a month and there is still no news. The review process of this platform is also very strict. The supporting materials when applying are very important. The supporting materials can be filled in personal columns or blogs. The content of blogs and columns must be original. Simply put, the chance of passing is very small, and it is usually by invitation only. 10. Jianshu (the most beautiful writing platform) We are committed to developing and maintaining a set of online writing and editing tools that integrate the functions of writing, editing and publishing text. What can I say about this platform? You can publish articles without applying, but you need to register, and you can also open your own column. There is also the most thoughtful reward function. The above are the main content creation ( marketing ) platforms, and are also the main self-media platforms at present. If you subdivide them, there are more self-media platforms, so it is easy to acquire more targeted fans by subdividing your own content. (Specific sub-platforms can be viewed on the navigation website) 5 Things to note when promoting on self-media platforms 1. Pay attention to user experience and do not push content maliciously What should we pay attention to when promoting self-media platforms? When optimizing websites, we often mention the term user experience. In fact, it is not only about optimizing websites, but also about self-media. User experience is an issue we must consider and it is also a key focus. If the user experience is not good, everything is in vain! If it is operated by a business, it depends on you that few people will pay attention to it. This is a big bottleneck, because no matter what content you push, users will think that you are pushing advertising information in their first reaction. So don’t push malicious content, especially advertisements. 2. Pushing valuable content can create even a little value for users What should we pay attention to when promoting self-media platforms? The content that a self-media platform can push to users is nothing more than two points: interesting and useful. As you can see from the headline, it is about being able to create even a little value for users. This value is not just talk, but must be truly valuable. Of course, value does not mean real money, or being able to help in a small way, or being inspiring to users, or being content that users need. These are all content that can create value for users. Or it can be very interesting and can attract users to cry for a long time, but the pushed articles should have certain value to share. 3. Don’t make decisions for users, think from their perspective Once the audience of the self-media platform is determined, the direction of our content must also be determined. If your self-media audience is in the Internet industry, who will read the content you push about car repair every day? We must think from the user's perspective and push content based on what kind of content this type or group of users likes to watch, instead of making decisions on the user's behalf. If you think a joke is good, you push it to a certain user. As a result, you may lose some users. 4. Create your own self-media style It is understandable that when you first start to do self-media, you have no direction and try to imitate some of the better self-media in the industry, but you have to gradually develop your own style and come up with competitive attributes, otherwise you will not be able to last long. Especially since the Internet itself is unpredictable, without a core positioning to retain users, what is the difference between you and a newcomer? 6 Misunderstandings that are easy to make when running a self-media platform 1. Everyone is a self-media person. Today’s WeChat self-media needs to have certain resources, influence, and channels to continue. Otherwise it’s easy to give up halfway. Because WeChat official account is a closed platform and there is no content distribution. If you don’t have the resources, influence, or channels, then it is recommended that you start with Weibo, Zhihu, Toutiao, etc. Because they are open platforms. The correct approach is: first, position yourself according to your own advantages, determine the differentiation of your own positioning and the uniqueness of many homogeneous self-media, and continuously create content to build your own competitive barriers. Choose a platform that suits you to start your own media. 2. Original content is important and does not need to be promoted. The positioning and originality of self-media are very important. Yes, it is very important. However, in today’s era, even good wine needs to be hidden in a remote alley, promotion is equally important. Promotion is the issue of attracting fans that everyone is most concerned about. Sharing three methods to attract fans, it is not a dream to quickly gain over 10,000 fans. Organize events; use bait to attract fans, combining any unique resources in your industry as bait to attract fans; use channel to attract fans, promote on different promotion channels , and create influence to attract fans. 3. Just operate the self-media of a platform well. In fact, it should be operated in a matrix of multiple platforms. Each platform covers different groups of people and has a different focus. The matrix operation of multiple platforms can build a self-media brand faster. 4. Self-media is an easy job, just write articles when you have nothing to do. Whoever does it will know the answer to this question. 7Summary : The key lies in how to do a good job in content operation ? 1. Understand the fans, know who they are, what they want, what they want, and what else they want? You must have a very good understanding of these issues. 2. How to make fans loyal and never leave you? The content must have its own personality, characteristics and features. Gradually form the values of self-media, sublimate the values, and make fans have a very high degree of identification. 3. Pay attention to interaction. Interaction is not a one-way interaction, it must be two-way, whether online or offline. 4. Let fans devote enough time to it. The value of something does not lie in itself, but in the more time and energy invested in it. 5. Follow the trend. The trend is the bonus. Develop with the platform. 6. Vertical segmentation. 7. Team. From the initial single point breakthrough to forming a team and building a synergy. Build a complete team gene without any shortcomings. Because development is a long-term competition. Running a self-media is like taking care of your own children. All conceivable emotions such as heat, cold, happiness, sadness, etc. must be taken into consideration, and feedback must be given in a timely manner. Only when your readers are happy and your fans are at ease, will they be able to spread your content and slowly expand your kols, thus forming your own self-media platform. Never believe in the toxic chicken soup that talks about becoming famous overnight. You must believe that only when you create good content and help your fans and readers can they make you successful. A self-media platform is a platform that competes on content. Even if it can be successful for a short period of time by relying on small tricks, the ones who laugh last are definitely those self-media that work hard to create great content. Mobile application product promotion service: APP promotion service Qinggua Media advertising The author of this article @杨晓龙is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map |
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