APP offline promotion: How to do a good job in offline promotion? Ground promotion plan, event planning case!
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Ditui , as the name suggests, means ground promotion . So far, I think this is the form with the most real users, the most accurate delivery and the most obvious effect. Users are the most real: marketing personnel conduct in-depth and on-site publicity and promotion targeting users. The most accurate delivery: users can make choices based on product positioning and user needs. The effect is most obvious: during the field promotion period, users have gained both quantity and quality. Is this good effect applicable to all products? The answer is not necessarily affirmative. I personally think that O2O model products are most suitable for this form. Everyone is now praising a certain group, saying that they surpassed Ele.me in just one year. I still have no comment on this matter. However, I had the opportunity to come into contact with the marketing team of a certain takeout group, and I also understood the importance of a team to a product. So the question is, does door-to-door marketing mean just putting up posters everywhere and handing out flyers to everyone you meet? Wrong. Before the Ground Promotion What kind of preparations need to be made. 1. Marketing staff (marketing staff) 2. Promotional projects (here we are talking about APP, WeChat public account ) 3. Promotional media (posters, flyers, small prizes) Some people think this is nonsense. I just want to ask you: Why is there such a big difference in the results between the two companies that do ground marketing? Marketing personnel must be given relevant training (skills training and mentality training) before entering into promotion. Skill training is the training of social skills, professional skills and product understanding. I have seen some marketers who were promoting their products but couldn’t even find a small feature of their products. Mentality training, how important attitude is. I believe everyone knows this. Attitude is everything. It would be even better if employees could feel like they were working for themselves. When promoting a product, we must first ensure that the product is bug-free. I came across a game before, and a friend told me that they were paying for promotion , so he asked me to help download it and try it out. Then, I was disappointed. Since downloading, it crashes every time I click on the ICON. I couldn't find any way so I uninstalled it. When designing promotional media, posters and flyers, you must avoid the calf advertisements on roadside telephone poles or overpasses. This request is not excessive. I think small gifts are what require the most careful preparation. They don’t need to be high-end or expensive, as long as they are practical. Users will need to scan, download and follow. We all love to take advantage of small things to help the cheap. Let me tell you a small detail that most people don’t pay attention to: small gifts can have your own QR code or icon printed on them. On-site promotion Field marketing does not just mean distributing flyers or posting posters in places where there are people. The location of the ground promotion must be based on the product positioning and the targeted user groups. For example, if you have tutoring products, you can promote them near the school gate. For discounted products, you can go to shopping malls to promote them. If your home is a property, you should promote it near office buildings and low-rent apartments. If there are small gifts, marketing staff must control the effective delivery of small gifts to prevent duplicate collection. Although flies are small, they are still meat. Marketing staff, attitude. Patience is also very important. It’s easy to get irritated when being “surrounded” by so many people. After ground push After the ground promotion is over, don’t think that the users will become your meal. Like me, after receiving the small gift, I learned about the product's purpose, positioning and design, and then unfollowed and deleted it. This is a disease called occupational disease. After ground promotion, user maintenance is very important. For example, you are a house rental app. Today, we conducted a ground promotion on Fenghuang South Road in a certain city. In the afternoon, you can push some rental information on Fenghuang South Road, which can achieve effective conversion . After acquiring users, a series of activities can also better retain users. Still the same sentence, we all love to take advantage of small things to help cheap people. What is the effect of ground promotion? Varies by product. It doesn’t matter. Marketing is a big expense, and convincing your boss to invest money in your promotion is a skill (get√). Mobile application product promotion service: APP promotion service Qinggua Media advertising The author of this article is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! |
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