How to do graduation season marketing? Analysis of 3 major marketing strategies!

July is coming, and many people must be having a headache at this time. It’s time to make a marketing plan for July, but what content can be played in July? Are there any special activities to organize?

In fact, the marketing in July is very simple. The most popular group this month is graduates, whether they are high school graduates or college graduates. The marketing theme of this month should be graduation season. So today, let’s discuss with you how to play the marketing in graduation season.

Graduation season theme gameplay

When: July

Keywords:

Further studies, breaking up, farewell, youth, graduation photos, work, life choices, a new starting point

It's graduation season again. On the one hand, graduation means farewell, saying goodbye to familiar people and things, and to your youth. On the other hand, it is a new starting point. Should I continue my studies or find a job? How to plan the future path? Graduation season is a new life choice.

Three common marketing strategies during graduation season

1. Graduation Event Package

This way of playing is currently the most common and is suitable for all industries and fields. Graduates can enjoy discounts by showing their student ID cards at gatherings, and high school graduates can enjoy discounts by showing their college entrance examination admission tickets.

2. Graduation Banquet

Whether it is high school students or college students, an indispensable part of the graduation party is the teacher appreciation banquet. The catering industry can prepare in advance and seize this wave of consumption, which will be a great harvest.

3. Cross-industry alliance cooperation

During the summer vacation, many students choose to go out to eat, drink and have fun. At this time, you can unite with some businesses, such as pubs, hotels, KTVs, etc. to form cross-industry alliances, such as giving singing coupons for dining, giving dining coupons for singing, and giving movie tickets for dining, etc.

Three creative marketing strategies for graduation season

1.Graduation job hunting/study scene

This scenario is mainly in the workplace or education field. For example, looking for a job or internship after graduation, or continuing to improve personal abilities through other education platforms. This mainly requires operators in related fields. They should pay more attention to hot spots and use hot words in time. The language needs to be lively and vivid. You can talk about dreams but more importantly, you should talk about reality. Especially in the recruitment industry, this is the time to focus on graduation feelings and pain points, promote your own brand effect through youthful copywriting and posters, and initiate a university challenge, inviting 10 universities to cheer for graduates and create viral video marketing. For the academic education industry, what users are more concerned about at this time is what the policy is this year?

What are the enrollment numbers and the number of applicants? , what kind of abdominal muscles are required and what is the application process? These hard-core knowledge points are what the audience cares about most. Therefore, for the academic education industry, there is no need for whining sentiments or emotional responses. Directly giving the audience the most concerned hard-core knowledge points will attract more user attention.

2. Lifestyle consumption scenarios

There are more consumption scenarios involved in life, from the simplest eating, drinking and entertainment to food, clothing, housing and transportation, basically everything can be covered. For example, some photography studios can take the graduation season as the main direction, display the main style photos of the graduation season, use graduation photos as a drainage package, and set up a 19.9 yuan group shooting of graduation photos.

3. Group of six people

This is very attractive for graduating students, especially female students. Six people in the dormitory can participate in the photo shoot together.

Beauty and cosmetics products can also be combined with bargaining or coupon draws, paired with product selling points and group discount special activities, which can more easily trigger the needs of student users. In addition, the graduation season is also the peak season for tourism. Some tourism industries can use the topic of where to go after graduation to reach out to the graduation season assistant group. Through some interactive topic content, they can arouse emotional resonance among the target group and guide them to place orders.

4. Graduation skill improvement scenario

Many graduates only realize the importance of some skill certificates after they encounter setbacks in the job search process, and then they begin to have the desire to obtain certificates. This stage is also the time for vocational education to dig deeper into students, including the National Civil Service Examination in October every year.

This is also the stage of discovering users, so the common promotion method is H5, which is a combination of hard-core knowledge point introduction + registration function, such as what conditions are required for relevant skill exams, how long the learning cycle is, what are the differences between different shifts, etc.

After the introduction of the knowledge points is completed, a pre-registration review entry landing page can be added. The landing page is divided into two parts. The first part is for ordinary users, who only need to fill in basic information such as name, gender, and education level. The second part is to add an exclusive green channel for fresh graduates, including filling in personal information such as major, mobile phone, and email address. Through relevant exclusive, green channel and other copywriting, graduates' desire to fill in the application is stimulated. In addition to the H5 knowledge point introduction, career planning can also be done.

5. Rules for survival in the workplace

Promotional content such as the upgrade guide for workplace rookies attracts users' attention by using guidance and planning for new entrants to the workplace as a selling point.

Graduation season content selection reference

#General topics#

The Burden of the Education System

The pressure of entering higher education for contemporary students

Comparison of education systems in various countries

Students in East Asian countries also face great pressure to enter higher education. Compared with Western countries,

The impact of different life choices

Work or further study? Pros and Cons Analysis

[Emotional confusion caused by graduation]

Graduation season is breakup season. Is long-distance relationship reliable after graduation?

【Rookie in the Workplace】

When college students graduate and enter society, how do newbies in the workplace adapt to the workplace?

【Farewell to student days, feeling nostalgic for youth】

Memoirs of my school days

【Graduation Reunion】

My feelings about how life is so different after graduation

#Education of mother and baby#

①What basic skills do college students need to enter the workplace?

②Analyze the employment situation, remuneration, work content, intensity, etc. of each industry

③How to make good career planning?

④Care about the mental health of children going to school, and how to provide psychological counseling when encountering problems?

#E-commerce#

① Recommended mobile phones and computers for students to study in

②Put on the school uniform and return to your youthful student days

#entertainment#

① New idols in the entertainment industry

② Check out celebrity alumni group photos and graduation photos

③ Funny ways internet celebrities take graduation photos of college students

Graduation season is an important marketing node for students

This case is mainly intended to provide some creative directions, hoping to give everyone a lot with little effort. After reading these contents of the editor, do you already have the answer to the multiple-choice question about graduation season?

Author: Erbao

Source: Renrenxiu Operation Agency