What should a company pay attention to when promoting its website? How to promote the company website?

We are no longer unfamiliar with websites, which are platforms for many companies and even individuals to showcase their corporate image. However, the promotion work after the website is built is not understood or clear to many people. In fact, for enterprises, the fundamental purpose of website construction is to promote the website to achieve the ideal marketing purpose. How to promote the website through professionals is a big problem facing enterprises. So what should a company pay attention to when promoting its website? How to promote the company website? Let’s learn more about it with Dongguan SEO Feng Chao!

What should a company pay attention to when promoting its website? How to promote the company website?

1. Website Design

If a website does not have its own characteristics, it will give the website a sense of plagiarism. Without characteristics and features, it will reduce the credibility of the website to website visitors. In this way, the free traffic of search engines will be lost. Not only that, its own characteristics are also easy to be remembered, and simple templates will make people feel comfortable and increase their favorability.

2. Article Content

The title of the article must contain the keywords in full or in the form of inclusion. It is recommended to use the complete keywords. The layout of keywords can be deliberate, but not excessive, and it is enough to control it to 3-5. Not only that, the combination of pictures and text will make readers like it and will also be recorded by Baidu's recognition function. Of course, there is another point, which is segmentation. I believe that when you see a long string of text without segmentation, your head will hit it, right? Some people even say "too many words to read", so in order to meet the user experience standards, appropriate segmentation is also a simple but practical method.

3. Third-party cooperation methods

Third-party platform promotion is mainly to make up for the insufficient weight of the website itself. It is mainly to achieve the ranking of the website's keywords on the third-party platform, and then guide the traffic to its own website in the form of guidance, and finally achieve promotion.

4. Optimization assistance

In order to facilitate user experience and SEO staff's browsing and monitoring of websites, Baidu will also launch a lot of user-friendly software for everyone to use. You should understand it whether it is good or bad. (For other search engines, of course, choose the corresponding search engine plug-in)

5. Input link

Many third-party platforms will block the link input by netizens (just like Baidu knows that the degree of link avoidance will become higher and higher). In this way, even if we achieve the ranking conversion rate of long-tail keywords through local platforms, it will not be too high. Then, it will become inevitable to build a platform through local platforms.