Himalaya: The highest level of ASO, how does Himalaya promote its apps?

The ASO master we are going to talk about today is Himalaya . What is the highest level of ASO? The answer is: become the psoriasis of the APP store. It is everywhere and cannot be driven away.

If you still think that ASO optimization is as simple as making title parties, optimizing keywords, and modifying descriptions, then let me tell you, it’s weak! When it comes to ASO, there is only one most famous one in the industry, and that is Himalaya Radio APP. Why is Himalaya considered the psoriasis of APP stores? Let’s take a look!

It is normal to be able to find it when searching for peers on Lizhi FM, but when you see that they are ranked first, don’t you find it a little unbelievable? Do you think this is enough? NO NO NO, it’s far more than that. You can search it on QQ, WeChat, and even Alipay. Are you scared? If this isn’t psoriasis, then what is it? Do you still think Himalaya is only for listening to books? In fact, they are engaged in social networking, finance, banking...

Then many people began to ask, why can Himalaya be so gloriously called the psoriasis of APP store? Is there any magic weapon? Next, I will give you an in-depth look at Himalaya’s journey with psoriasis. I won’t go into too much detail, but will tell you the five most critical points. Once you learn them, you will be the next Jack Ma.

1. The first step to becoming a psoriasis patient: being taken off the shelves many times? Don't be afraid, just be a cuckold and change your vest, and you'll be fine

Necessary qualities: Strong mental qualities

Users generally don’t look at the publisher when searching for an app, but since we wanted to dig into Himalaya’s ASO, we did a thorough dig. We were shocked by the results. Himalaya has actually changed five distributors. What does this mean? This means that Himalaya has been defeated by Apple four times. . .

Why was it taken off the shelves? The reasons are nothing more than: long titles, grabbing brand keywords, etc., and all kinds of shady tricks that we won’t talk about! I guess ASO is too awesome and Apple is gnashing its teeth. But so what? Just take it down. If I change my username you won’t recognize me! Let me ask you, do you have this kind of psychological quality? ASO has risks, so be careful when brushing. If you are not afraid, then learn it!

2. The second step to becoming a psoriasis patient: Do you think I am just an audiobook reader? Haha, after all, the pattern

Essential qualities: Make good use of others

Searching FM can find Himalaya, which is normal; searching Lizhi FM can find Himalaya, which is good; searching QQ, WeChat, 360, Alipay, and even the damn CMB and ABC can find Himalaya? ? ? ? There is nothing I can't do, only what you can't think of. Let me tell you, the entire Apple App Store is contracted by me, Da Xima. Your brand, my keywords, so what, are you going to bite me?

Do you know why? Come, let’s take a look at the titles on Himalaya that are longer than 18CM!

Are you blind? My dog's eyes are already blind anyway. This is a loophole in Apple's localized language version. Himalaya filled in and utilized a large number of brand keywords, and then duang, it appeared in every search. The key point is that it passed! ! ! It's really awesome. Young people should learn from it. You can be in the top ten of the list in minutes. What's the point of marketing?

3. The third step to becoming a psoriasis patient: Slow update. After the update, my 18CM long title shrank.

Necessary qualities: Hold your ground and wait for the flowers to bloom

I believe everyone knows that sometimes after updating their own applications, they find that the volume plummets, which is more frustrating than a stock market crash. Do you know what the reason is? Because the long title that you worked so hard to make is gone, what’s the point of a long title? Looking back at the second point, Himalaya’s long titles contain keywords of various brands. If updated, it is easy for Apple to remove the long titles, thus losing the rankings of these brand keywords.

As a result, Himalaya has not been updated for [a year]! ! ! This is really good news for Himalaya’s technical team and product team! ! But for users, if a product is not updated for a year, their opinions may not receive any feedback. But my Daxima has an 18CM title, so I can still play it even if it is not updated.

① The latest update time of appstore was June 2014. ② The Himalaya Android version is updated frequently. The latest update on Android was on April 10, 2015.

4. The fourth step to becoming a psoriasis patient: Comments are not important, ★★★★★ is king

Essential qualities: Make good use of comments

Are you still worried about the lack of product reviews? Are you still troubled by the low ranking of your products? Come and learn from Himalaya. In minutes, the comments will appear. It is more comfortable than taking a shit in the Himalayas. The ranking will go up immediately. Dear marketers! Action speaks louder than words!

Don't you believe it? Looking at the comments on Himalaya on the APP STORE, I feel a sense of admiration in my heart. It’s so high, so high that it’s worthy of being called the Himalayas! Some people in the comments are talking about current affairs, some are talking about love, and some are sharing chicken soup... It can be seen that Himalaya's coverage is really wide! You said my comments were fake. What a joke. Is it so unprofessional to fake comments?

But do you believe it? Young man, if you take it seriously, you will lose. In fact, what Himalaya believes in is: comments are not important, five stars are the king. The comments are all about scrolling keyboards, no further explanation needed. . . (But it may be that I have wrongly blamed Himalaya. These users may have been...wiping their keyboards while commenting)

5. The fifth ultimate step to becoming a psoriasis: Do you think I am just brushing the charts alone? In fact, I have thousands of shrimp soldiers and crab generals

Necessary qualities: quantity is king

Do you think Himalaya only has one product? In today's society, you can't fight alone. Just search and you will find various apps such as Buddhist Scripture Collection, Tingshubao... There are all kinds of advertisements in them, with various bundled traffic guides built in, and the traffic will come right up! Yes, it is that simple. By making more apps and adding more advertisements, you can not only make some extra money but also bring traffic to your own products. No need for precision, just speed. If you take it too seriously, you will lose. Directing the flow is the key. It is with the help of these five magic weapons that Himalaya has become the number one app store app!

Have you finished reading? Are you shocked? Isn’t it too strong! Himalaya app is just as its name suggests, with sophisticated techniques, it is the Jack Ma of the marketing world! ! If you also want to learn, it’s very simple, just learn the above five points. The editor shares this with everyone in tears. Don’t pay attention to me. I think I am too naive. Don’t ask me who I am. As a hardworking APP operator, I feel that I still have a long way to go…

Finally, I would like to share a hot topic with you. I heard that a colleague of mine was removed from the APP store recently, which happened to be on the day of the Himalaya Conference. Uh...is it too much of a coincidence? I was instantly impressed by Himalaya's skills. Don't ask me if they did it, I don't know anything, I didn't say anything, don't force me...

I will only show you the big cake of the Himalaya Conference: under a mountain, there are lychees, koalas, dragonflies... um, is this a demonstration to the peers, to step on the peers underfoot? The great gods are different, they are very arrogant! Don’t think that I’m just talking nonsense. What’s wrong with me fantasizing? What’s wrong with me just enjoying myself? Are you kidding? What can I say without any pictures? Let’s take a look at the number of users of Himalaya. My legs are shaking!

Last November, there were 80 million users (wow, that’s a lot)
120 million users in February this year (wow, it continues to be strong) Then… in April, in just two months, the number of users soared to 150 million (I can only worship them, I can’t get up from my knees)

Anyway, I am No.1! Regardless of all the awesome ASOs or all-around carnivals, Hima-kun is definitely the best in the universe! Young men, hurry up and become masters to learn skills! ! I have finished writing. I am so tired from writing. I may never be able to reach the height of the Himalayas in my lifetime... Finally, I just want to say one thing: don't bother me, I want to be alone. Yesterday my boss said, he is so awesome, why don’t you learn from him? The world is so big, I want you to go see it…