What are the short video marketing strategies and methods for catering brands?

With the development of the Internet, short videos have gradually become an important channel for people to obtain information. As a traditional industry, in this bonus period when traffic acquisition is relatively easy, how to obtain traffic for themselves has become the first thing that smart restaurant brand owners think about. So what are the short video marketing strategies and methods for catering brands? Below, Feng Chao from Jimifeng Technology will give you a detailed answer.

What are the short video marketing strategies and methods for catering brands?

If catering brands want to open the door to marketing with short video thinking, we need to pay more attention to the following three short video marketing strategies and methods.

1. Capture customers first, then sell products

Short videos are a high-quality customer acquisition channel, but users do not become your fans for no reason. Therefore, in the early stages of short video marketing for catering brands, it is necessary to accumulate popularity and interact with fans. When the number of fans reaches a certain level, they can be converted into real traffic for the catering brand.

2. In-depth operation to continuously gain customers’ attention

Under the short video marketing model, an effective way to obtain traffic is to provide customers with personalized and refined products, so that customers can get a better consumption experience and achieve more efficient customer conversion.

3. Turn customers into “partners”

After the customer becomes a fan, catering brand marketing cannot just be for converting a customer. We should develop our own customers to become partners of the catering brand, obtain more customer resources and win more orders through customer forwarding, recommendation, etc.