How to play short video live streaming? Tips for live streaming operations!

At the end of 2019, short video e-commerce live streaming became a hot trend. At the beginning of 2020, the popularity of short video live streaming remained high, and phenomenal anchors and experts emerged frequently. Stimulated by the new traffic dividend, how to play short video live streaming?

When operating short video live streaming, you must pay attention to the content standards and requirements of video live streaming and must not cross the line, so as to avoid having your hard-earned account blocked.

In addition, when creating live broadcast content, products or related services, you must first remember to comply with relevant laws and regulations. Only legal content can be recognized and spread quickly on the Internet.

Build a more professional live studio

First of all, we need to establish a professional live broadcast space, which mainly includes the following aspects:

1. Establish a good online live broadcast environment to ensure that there will be no disconnection or lag during live broadcast, which will affect the user's viewing experience. If you are live streaming outdoors, try to choose an internet package with unlimited data.

2. Purchase a good set of condenser microphone equipment to bring better sound quality to users and also show them your real voice.

3. Purchase a good external camera for your mobile phone to make the live broadcast more high-definition and leave a better external image for users. Of course, you can also improve your appearance through beauty effects.

Other equipment required include a desktop stand, tripod, fill light, mobile phone live broadcast sound card, and high-fidelity headphones.

For example, the live broadcast fill light can adjust the brightness of the picture according to different scenes, and has the effects of beautifying the face and brightening the skin.

The mobile phone live broadcast sound card can receive high-fidelity sound, and can restore more realistic sound whether it is high or low notes, making your singing more outstanding.

Create an eye-catching cover

A well-set cover picture for a short video live broadcast can attract more fans to watch.

At present, the covers of many short video live streaming platforms are mainly personal photos of the anchors, and the backgrounds are mostly scene pictures.

There is no fixed size for the live broadcast cover. It should not be too big or too small, as long as it is a square, but the picture must be clear and beautiful.

Choose the right live content

Whether you are singing in the live broadcast room, giving a lecture in the live broadcast room, or teaching others about makeup, skin care, etc., as long as it is suitable for you and does not violate the platform regulations, you can do it.

Only by finding content that suits you and playing to your strengths can you attract the attention of your fans.

For example, many broadcasters who sing in the live broadcast room try to use music as an entry point to attract fans' attention. While better spreading good music content, it also allows the broadcaster and fans to enjoy the pleasure of close contact at the same time.

Interactive skills for live streaming

No matter what content you share in the live broadcast room, interacting with fans is an important part of increasing the popularity of the live broadcast room and the attention of the account.

Moreover, short video platforms like Tik Tok use fan likes as the basis for ranking, which can make ordinary users feel more present.

Here are some interactive methods for Douyin live broadcast:

1. Comment interaction: Users can click "Say something" to post comments. At this time, the anchor should pay more attention to the content of these comments and select some interesting and practical comments for interaction.

2. Gift interaction: Gifts are the most commonly used form of interaction on live streaming platforms. The names of Douyin anchors’ gifts are quite special, which not only reflects the strong Douyin culture, but also conforms to the current usage habits and Internet popular culture of young people.

Such as "little heart", "fairy wand", "hot air balloon", "TikTok No. 1", "heart" and "lollipop".

3. Like and interact: Users can click the Douyin icon in the lower right corner to like their favorite anchor and increase the anchor’s popularity.

The host’s total income is presented in the form of “sound waves”. The more rewards fans give to the host, the higher his popularity will be, and the higher his income will naturally be.

Create a fan group and manage fans

Douyin live broadcast hosts generally have different numbers of fan groups. These fans can enjoy certain privileges in the host’s live broadcast room, and the host can form a stronger stickiness with the fans through the “fan group”.

In addition, we also need to know how to operate fans through data analysis (fan portraits, fan stay time, fan conversion rate, conversion rate, interaction rate, etc.) and maximize the value of fans, and then increase the possibility of conversion through our live broadcast content (scripts, lines, value output, etc.), and finally complete the monetization of live broadcast traffic!

Author: Doushang Commune

Source: Doushang Commune