How to increase traffic, popularity and playback volume of Tik Tok works?

Those who have made or played Douyin know that Douyin is a fun and interesting video software based on a social system. It is spread among people of all levels. Because of its fun and interesting videos that do not require much thought, it provides a good display platform for those who want to become Internet celebrities or promote their own personality. On the Douyin platform, as long as you can play and shoot interesting short videos, you basically don’t have to worry about traffic or popularity.

Since all the fun and interesting videos have been played, if the videos are highly homogenized, some people who spend their free time on the Douyin platform will feel repelled, because they have seen these videos before and re-shot them, which is basically the same old story. For example, the cone-shaped face, plus some natural performances, was initially loved by many people because of good looks and acting skills.

As a result, many people followed the trend and had plastic surgery to create cone-shaped faces. Beauties with cone-shaped faces are everywhere on the Internet. It’s okay for a few on the Douyin platform, but the fact that they are everywhere on the Internet has given some people who spend their spare time on Douyin a sense of aesthetic fatigue. No matter what kind of video you shoot, you have to make it unique and distinctive to gain traffic and popularity on the Tik Tok platform. With popularity, you don't have to worry about the number of views.

Due to the huge traffic on the Douyin platform, basically, as long as the video is well made, it is not a problem to get millions of likes, nearly 10 million views and hundreds of thousands of comments. Since many people go to Douyin to get traffic, the competition pressure is relatively high. If there is no good video, the popularity will decrease rapidly in a short time. Then, if there are no more interesting and fun videos with high views and likes, the traffic of the work will be low, or even no traffic. This is because the cost of shooting short videos is not high.

Everyone can shoot fun and interesting videos, so videos with high viewing volume in the past do not represent videos with high viewing volume in the future. In order to solve the problem of traffic and popularity of works on Douyin, we should solve the problem fundamentally, and the fundamental solution is as follows (author: Gao Shan).

① Originality is a solution to the problem of low playback volume. This originality is outstanding based on what you are good at and what you know, plus your own desire to perform. Originality is very important. If originality is really not enough, you can find inspiration from videos shot by others. This is one of the best ways to solve the problem of originality.

② Video creativity , creative shooting methods, shoot the event from multiple angles, and be imaginative to create a feeling that is different from others, such as leaving a deep impression on people or making it more funny, etc.

③ Clear image quality . This requires the shooting personnel to fix the shooting equipment and choose better equipment as much as possible. The image quality of the poor quality equipment is not clear and it is easy to produce shaking video. The shooting equipment should try to avoid switching back and forth between hot and cold temperatures, which can easily cause lens blur. Therefore, after shooting indoors, if you need to shoot outdoors, the equipment should stay for at least 5 minutes to allow the equipment to adapt to the outdoor temperature before shooting. It is also related to the shooting personnel. If the shooting personnel shakes back and forth while shooting, it will also cause unclear image quality.

④ The performance of the actors . The performance of the actors is a decisive factor in the quality of the video and how it can be spread. If the actors do not fully cooperate with the requirements of the actions during the performance and have no expression on their faces, then no matter how good the equipment is or how hard the video editors work, the video will have no points after it is shot. Therefore, in order to shoot a good video, the actors' expressions should remain natural as much as possible, the actors should show more actions that can attract people's attention, and the actors should be selected based on their appearance, personality and talents to shoot responsive videos, so that they can be remembered.

⑤ Promotion and publicity to accumulate fans . After the video is shot, someone needs to watch it. At this time, after the video is finished, try to get users to pay attention and click on it. This will help accumulate fans to a certain extent. There is also promotion. You must know how to use it. In addition to online promotion, you must also know how to promote offline. Offline promotion can be based on following the Douyin account, buying goods and giving them away, or having discounts, etc. The purpose is to accumulate a certain amount of fans. In addition, you must use big accounts to promote your Douyin account, which is commonly known as kol helping you promote. Kol promotion can quickly attract a certain amount of attention.

⑥ Take advantage of hot spots and shoot Tik Tok videos. According to your own requirements, see if it can take advantage of hot spots. If it can, then shoot it. If the video you want to shoot cannot take advantage of the hot spot well, try not to take advantage of the hot spot, otherwise the video you shoot will be very embarrassing.

⑦ Respect users . For example, if users need to make suggestions, such as what videos to shoot, you can shoot some videos according to their requests and see what the response is. Also, try to answer users' questions as much as possible.

⑧The update time and number of Tik Tok videos should maintain a certain frequency. How to understand this? When posting videos, try to choose the peak hours for mobile phone use, such as rush hour and rush hour after get off work. If it is a special industry, decide according to the industry's time. For example, if it is aimed at office workers, then the video release time is between 8:00 and 10:00 in the morning, between 12:00 and 1:00 in the afternoon, and after 18:00 is also the peak time for the crowd. If it is released during this time period, the number of views and clicks by others will also increase. Maintaining the number means updating a certain amount of videos every day or every two days. The video update cycle cannot be too far apart. If the interval is too long, it is easy to cause fans to lose, so the video update time and number must maintain a certain frequency.

⑨ Follow each other . This can also increase the amount of attention. Only when you pay attention to others can you attract their attention. If you get a lot of attention, then you will be recommended by Douyin more times, so it is mutual.

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Author: Handsome

Source: Aiyingli