China Automobile Dealers Association: 2019 National Automobile Dealers Survival Status Survey Report

The report pointed out that the automobile consumption market continued to decline in 2019, and many dealers were in a loss-making state. The profitability of traditional dealers' businesses declined, market competition intensified, and relevant policies such as the National VI emission standards and the decline in new energy subsidies were successively implemented. The contradiction between supply and demand was prominent, dealers exchanged price for volume, and market competition intensified. The survival of manufacturers and dealers was faced with unprecedented challenges.

The report survey shows that the overall dealer satisfaction score in 2019 was 78.1 points, a significant drop of 1.2 points from last year; in 2019, only 28.9% of dealers completed their annual sales targets, and another 7.4% of dealers had a target completion rate below 50%; compared with 2018, the loss rate of dealers in 2019 expanded to 41.0%, a significant increase in the loss ratio, while the proportion of profitable dealers decreased to 29.7%.

The PDF version will be shared on 199IT Knowledge Planet, just scan the QR code below!