How to update the App to achieve a win-win situation for ASO and retention?

As a developer, the last thing you want to see is your loyal users abandoning your app.

User experience is also an important factor affecting user retention . Updating the App can not only optimize the effect of ASO , but also continuously improve the user experience and thus increase retention .

If users enjoy the product, they will not only use it for a long time, but also recommend it to their friends.

Regularly updating your app will keep your fan base growing. Updates not only improve the quality of the App, but also make fans feel at ease when using it.

Improve ASO

The core concepts of ASO are keyword , screenshot, comment and title optimization.

Is your app design keeping up with the latest trends?

Do your screenshots show the latest content?

More importantly, are the keywords you choose popular words recently?

The best way to find these answers is to do more! Do! Test! try! Testing lets you know which work is worthwhile and which is wasted.

A better experience can bring you better reviews and improve your app ranking.

Don't wait for the big update!

One of the biggest mistakes developers make is waiting until after a major update to release a new version. If you look at the top apps like Instagram, Flipboard , and Facebook, you’ll see that these big companies release small updates almost every week.

Most of the updates for apps from big manufacturers are minor, and the update logs are mostly filled with content such as “fixing minor bugs”. Because these companies want to give users the best experience, let users know that they are always fixing bugs, and make users satisfied. If you want to improve the effectiveness of ASO, don’t wait for a big update, but keep testing, updating, and fixing bugs.

Human nature is curious

Most people open the app immediately after updating it. Why? Because human nature is curious. I want to see what new features there are and what the new design style looks like.

Users will want to see if this update solves the problems reported previously. Some people also share new things with friends, including app updates.

They also want to use it with their friends. This will increase retention and referral rates, and is also good for ASO.

How to update your app?

Use iTunes Connect to publish, manage, and update apps. You can also check the status of your app after submitting it and while it’s awaiting review.

Go to Sales and Marketing Information . Prepare your content for purchase in the store according to the developer guide. Publish the app and go to iTunes Connect to set the expiration date.

Check out user feedback . User ratings and reviews in the store play a crucial role in the success of your app. If a user reports a major issue, the bug should be fixed and an update submitted immediately.

View crash reports . The iTunes Connect backend can view crash reports submitted by users to Apple. These issues must be taken seriously.

Update the app . Follow the same release process to update your app. In iTunes Connect, you use the same app record but need to create a new app version.

You need to carefully analyze the data provided by iTunes Connect, including sales and financial reports, user feedback, and crash logs. Among them, crash logs are very important. Make investigating issues in your logs a high priority.

If you want better ASO and higher retention, you need to keep updating! Other ways to improve ASO include strong keyword research and competitive analysis . We’ll talk later!