In fact, not many people know how to do such effective QQ group promotion!

"We played with ourselves for a month after the product was launched. We acquired the first batch of users through QQ groups, 5, 10, 20... although we were kicked out by many group owners during this process." This is the entrepreneurial cold start customer acquisition experience shared by the CEO of Meilishuo.

No matter where you ask for advice on early product promotion, you can see QQ group promotion. QQ group is a magical place that can indeed bring us many users. The truth is that if you want to play it well, you need to master the skills and have enough patience.

Simply being patient is not enough, you need strategy!

Nowadays, many people do QQ group promotion by joining groups every day and then placing advertisements. This is not advisable! Compared with the QQ group promotion a few years ago, if a startup company wants to achieve results and significantly boost downloads, my suggestion is to join hundreds of groups in advance, chat in each group to understand the active characteristics of users, and then advertise in the groups when there are major events or important nodes such as launch, financing, and promotions.

I believe everyone is familiar with the general process of QQ group promotion. The first step is to add a QQ group, the second step is to post advertisements in the group, and the third step is to wait to be kicked out. If there is an opportunity to post advertisements again in the fourth step, it means that the concealment of your promotion is very nice. However, there are some tips for each step, which will be explained one by one based on practical experience.

1. Add QQ group

It is also important to identify the QQ group where the target users are located and pay attention to the frequency of adding QQ groups, the level of the QQ number used for promotion, and the terminology when adding QQ groups.

The first time I did QQ group promotion, after finding the QQ group where the target users were, I would directly keep clicking to add the QQ group. I found that after adding 50 groups, only 5 were approved. Why is this?

(QQ group related to Hong Kong shopping)

First, when the QQ system finds that an account has been frequently added to a QQ group within the same period of time, it will cancel the account's right to join the group without informing the user (that is, you click the add button, but the group owner does not receive the request to add the account at all). This is why you can’t be impatient when promoting QQ groups. My suggestion is that a QQ number should only generate 10 group addition applications a day. Be careful not to concentrate these 10 times.

Second, QQ group promotions are now being abused by users. QQ group owners are now immune to this and will refuse to add low-level QQ numbers or QQ numbers with obviously fake information. The trick here is to buy high-level QQ numbers from Taobao. In order to join a very valuable QQ group, you may need to purchase QQ yellow diamonds for endorsement.

Third, whether the application script is attractive to the group owner. For example, the script we added was "Request to join", which basically gave us negative points from the group owner. However, when adding a QQ group dominated by sellers such as Hong Kong Shopping, you can write "Want to buy ****, request to join", and the effect of adding to the QQ group should be greatly improved. It is recommended to understand the announcement of the QQ group in advance, as there may be a statement of joining the group.

2. Posting advertisements in QQ groups

Posting advertisements directly in the dialog box after joining the group is the practice of QQ promotion novices. Advanced QQ group promotion is to be able to make good use of different types of QQ group advertising implantation. Of course, no matter what form of advertising, you need to greet the netizens in the group politely first (don’t post advertisements as soon as you join, you can do it every other day).

Type 1: Group sharing

If you share strategy-type useful documents in a group sharing, they will basically remain there unless the group owner deletes them. You never know when someone may need this document during a chat. You can mention it in the group, "I have a strategy to share in the group sharing, everyone is welcome to download it." Similar to group document sharing, there are group photo albums and group forums, which all display advertising information in the form of rich media.

Type 2: Mass messaging

If all we do is simply post advertising information in the group chat, we will definitely be kicked out by the group owner. My suggestion is to add at least 2 QQ numbers to a group to facilitate the start of product-related topics. For example, when promoting Job’s resume, A can ask: I’m so annoyed, I haven’t finished my internship resume yet, does anyone have a resume template to share? B can answer: I just finished it, but I learned it from Steve Jobs’ resume…” Do you know what to do next?

Type 3: Private chat

Some people may think that since group messages will be blocked, why not just chat with each other privately one by one? There are two problems with private chats. First, the people we chat with may not be online. Second, startup companies basically have one person responsible for promotion, so the coverage base is too small. But it doesn’t mean that private group chats are unacceptable. My suggestion is to combine it with group messaging, and the recipients of private chats are netizens who respond after the group message is posted. Basically, this effect is quite good, and the success rate of private chat is quite high. It can dig out the core users of early products. If you don’t believe it, why don’t you try it?

(Mining core users through QQ groups in a certain book)

Type 4: Group Email

This method is not available for all groups. It is only available for QQ groups that have enabled group email. When doing group email promotion, in addition to good email content, because many people do not like to open group emails, the main thing is to have a good title. Here is an effective way to write a title [Recommended by the group owner: *******], which has a relatively high opening rate after testing.

(Group email)

3. Keep good QQ promotion records

QQ group promotion is a delicate job. If you want to promote it for a long time, you need to keep good records of QQ group promotion.

In addition to recording which groups were added successfully, the following information must also be recorded: which groups were added but failed, which groups have posted advertising information, and which groups have kicked us out? It would be better if we could record the activity level of QQ groups.

Friends who do QQ group promotion must be very curious about how many people click on our product page after you put the advertising information in a group, right? My practical experience tells me that if an advertising message gets 20 clicks in the group, it is already very good, and 10 clicks is considered passing. You can use the click statistics function of Umeng Statistics to measure the promotion effect of your QQ group.

Regardless of the data, it is still the sentence at the beginning of the article: Wait until there are a lot of people joining the QQ group, fatten them up and then kill them. This is a visible promotion strategy.

Q group is a low-cost promotion method, which can be done together with Douban's free promotion, and will have good results (reply "Douban promotion" in the official account product rookie to see Douban's promotion skills). After the product users exceed 10,000 and the product functions are improved, you can try a more powerful channel. We will push the content about this channel another day.