8 Marketing Rules for Brand Content Marketing

New media marketing methods are not WeChat , Weibo, Zhihu, search engines , etc. These are means or tools of new media marketing. The real new media marketing method is

1. Viral Marketing

Viral marketing is a commonly used Internet marketing method, often used for website promotion , brand promotion , etc. By providing valuable products or services, "let everyone tell everyone" and let others promote you, thus achieving the effect of "marketing leverage". Viral marketing has become the most unique means of online marketing and is being successfully used by more and more businesses and websites.

2. Event Marketing

Event marketing refers to the means and methods by which companies plan, organize and utilize people or events with news value, social influence and celebrity effect to attract the interest and attention of the media, social groups and consumers, in order to increase the company's or product's visibility and reputation, establish a good brand image, and ultimately promote the sales of products or services. Because this marketing method has a wide audience, strong suddenness, can achieve the maximum and optimal information dissemination effect in a short period of time, and saves companies a lot of publicity costs. In recent years, it has become an increasingly popular public relations communication and market promotion method at home and abroad.

3. Word of mouth marketing

Word-of-mouth marketing refers to the process in which a company spreads its product information or brand through mutual communication among customers during the brand building process.

4. Hunger Marketing

"Hunger marketing", applied to the commercial promotion of goods or services, refers to a marketing strategy in which the provider of the goods intentionally reduces production in order to regulate the supply and demand relationship, create the "illusion" of supply exceeding demand, maintain the product image and maintain a higher price and profit margin.

5. Knowledge Marketing

Knowledge marketing refers to the dissemination of new science and technology and their impact on people's lives to the public. Through popular science propaganda, consumers can not only know the facts, but also know the reasons, re-establish new product concepts, and then make consumers develop a need for new products, thereby achieving the goal of expanding the market. With the advent of the knowledge economy era, knowledge has become the capital for economic development, and the accumulation and innovation of knowledge have become the main driving force for promoting economic growth. Therefore, as an enterprise, while engaging in scientific research and development, it is necessary to think about the promotion of knowledge to minimize the market risk of successfully developing a new product. To achieve this, knowledge marketing must be implemented.

6. Interactive Marketing

The so-called interaction means that both parties move towards each other. In interactive marketing. The two parties in the interaction are consumers and businesses. Only by grasping the common interests and finding clever opportunities and methods for communication can the two sides be closely connected. Interactive marketing particularly emphasizes that both parties take a common action.

7. Emotional Marketing

Emotional marketing is to take consumers' personal emotional differences and needs as the emotional marketing core of the company's brand marketing strategy, and achieve the company's business goals through strategies such as emotional packaging, emotional promotion, emotional advertising, emotional word of mouth, and emotional design.

8. Affiliate Marketing

Member marketing is a marketing method based on member management. Merchants convert ordinary customers into members, analyze members' consumption information, tap into customers' subsequent consumption power to extract lifetime consumption value, and maximize the value of a customer through customer referrals and other means. There are many differences in operational ideas and concepts compared with traditional marketing methods. Member marketing, through various management methods such as member points and rating systems, increases user stickiness and activity, and continuously extends the user life cycle .

This article was compiled and published by @艺见by (Qinggua Media). Please indicate the author information and source when reprinting!

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