Make money by operating Tik Tok, here are the detailed methods!

Yesterday I introduced to you a money-making project about course distribution, and analyzed it from aspects such as the distribution method and the course distribution platform.

The article also mentioned the development prospects of online courses. In recent years, it has also been a bonus period for knowledge payment. It is a very promising money-making project with a low threshold and almost zero cost. Interested friends can try it out.

The alliance has a member who has done a very good job in the Douyin agency operation project, which will be shared and explained within the alliance on the 19th. Regarding the Douyin agency operation project, perhaps many friends are not very clear about the principles behind it. Today I will share it with you.

What is Douyin agency operation?

As the name suggests, Douyin agent operation means helping others operate Douyin accounts. We have a professional copywriting planning team, a professional shooting team, and a professional post-video production team, etc.

Many companies are attracted by Douyin's ability to bring goods and hope to develop Douyin e-commerce, but they are relatively unfamiliar with Douyin operations, or it is difficult for them to combine their products with the videos they have shot, so they hand it over to the operating agents.

That is to say, apart from the products sold and the revenue, everything else is handled by the operating personnel.

What is the agency operation process?

Generally speaking, the accounts that need to be operated on behalf of others are corporate Douyin accounts. Operating corporate accounts on Douyin is very different from other platforms. It is necessary to adjust the operating methods according to the characteristics of Douyin and carry out professional operations.

1. Open a Douyin corporate account

What everyone needs to know is that corporate Douyin accounts and ordinary Douyin accounts are different in functions.

As an important part of starting Douyin marketing, what exclusive privileges does a certified corporate account have that other accounts envy?

With multiple platforms connected, the fan bonus is greater; after opening the enterprise certification, you will be given a Blue V and be recommended by the platform at the first time. Blue V users have a higher weight than Yellow V users or ordinary user accounts.

Accounts that have passed corporate certification will also have more advantages in personal homepages. The header image can be used for brand display, and with Blue V certification, external links can be placed for jumps, and videos can be pinned.

It is worth mentioning that almost all platforms will give corporate accounts greater room for development.

First of all, we need to open a Douyin enterprise account, and opening a Douyin enterprise account requires certification by the Douyin platform. There is an enterprise certification in the upper right corner of the Douyin official website homepage.

Click to jump to the certification interface. You can find that the page mentions that the audit service fee is 600 yuan each time. The audit process is also very clear, including filling in certification information, paying audit fees, certification qualification review and starting certification.

I tried to use my own Douyin account to authenticate the corporate account. The information I filled in included authentication information, industry classification, business license, application letter, operator, and the mobile phone number for receiving the verification code.

Once this information is completed, you can submit the materials and pay the review service fee, and then wait for the platform's review and certification.

Once the review is passed and the certification is activated, the xxx official account will appear on your Douyin homepage, as shown in the figure below.

2. Preparation process

Speaking of this preparation process, it is actually the account maintenance stage of the Douyin account. No matter what type of Douyin account it is, if you want to operate it well, you need to go through this process.

In fact, we have written many articles about how to maintain a Douyin account. New friends can click on the title of the article below to read it.

"How do Taobao agents who earn 30,000 yuan a day use Douyin?" 》

What should I do if the weight of my Douyin account is reduced? 》

In fact, there are only a few points to maintain an account, and it is relatively simple to operate.

Take the Douyin account above that has been certified as a company. It is the official account of a pet shop. Since it is a pet shop, the products are pets and various pet users.

When you are creating an account, you should appropriately like, comment or follow some pet-related videos or accounts, which will help the platform to position the account and make subsequent recommendations.

3. Short video production

The short video production stage should be the most troublesome link, because this stage requires selecting the subject matter and script, shooting props and scenes, as well as post-production video editing and video promotion copywriting, etc., which is a relatively troublesome stage.

You can take a look at the certified Douyin corporate account below. They are engaged in skin care and beauty, but when I looked through the short videos they shot, I found that they were all about various ways of playing with scarves.

It’s just an ordinary silk scarf, but there are various ways to tie it. The picture below is a screenshot of a video. Do you think the pink sleeveless dress above is a piece of clothing? No, it is actually made from a silk scarf.

Because using scarves to create shapes and outfits has always been a passion of female friends, such videos can attract mostly female fans.

They are in the skin care and beauty business, and their target user group is exactly female fans, who are women who love beauty, so their traffic is precise.

By the way, take a look at their Douyin display window, it is obvious that it is all skin care products and cosmetics.

4. Account Operation

Regarding the operation of the Douyin account, in addition to the short video shooting mentioned above, it is also necessary to standardize the time of posting videos and increase the promotion efforts.

As for how to increase promotion efforts, the official method given by Douyin is Dou+ delivery. We have written about the gameplay of Dou+ delivery before. New friends can click on the title to read it.

"How to play Douyin paid app, how much do you know about Dou+?" 》

In addition to the promotion methods given by Douyin officials, it is also necessary to combine the traffic layout inside and outside the site, which will make it easier to become popular.

There are many platforms outside the site, such as some mainstream video platforms or self-media platforms, especially the older brother of Douyin, Toutiao platform.

5. Outbreak Phase

This explosive stage mainly refers to the stage when the account is operating well, during which you continue to increase promotion efforts and open more stores.

We should make rational use of the current situation to develop our account more widely, and the profits brought in at this stage will be higher.

6. Brand maintenance

There are many things that can be done in the brand maintenance stage. The first is to connect with influencers. You can see the 2018 Douyin influencer business resource table in the figure below. However, the Douyin influencers in this table are all endorsements for some TV series, movies or for a certain company.

Regarding the entire docking process, the enterprise or brand first puts forward its needs to Douyin officials, and then Douyin officials will match suitable influencers for you to choose based on the needs.

Influencers with different numbers of fans are divided into different grades and matched with different cooperation packages according to the requirements of brand owners, which is similar to the cooperation model of Weibo.

If you connect with influencers through unofficial channels and the advertising placement is obvious, it is easy to be restricted by the authorities.

Moreover, some Douyin influencers have their own quotations when they are connected. If there are no restrictions from the official platform, there may be a possibility of raising the price.

Summarize

The operation of Douyin accounts is indeed a headache for many companies nowadays. However, there are certain problems in opening up Douyin e-commerce channels. The purpose of Douyin agency operation is to provide services for these companies.

Author: Second Brother

Source: Jieshen Alliance