Apple’s May App Store promotion summary report: Cleaning up tens of thousands of abandoned apps!

On May 6, the trend of apps being removed from the App Store showed a surge, with more than 10,000 apps removed in one day. Further observation shows that in addition to the Chinese region, similar removals have also occurred in the United States, Hong Kong, Taiwan, Japan, and South Korea, and the number of removed applications has reached a recent peak. A developer named "Tatiana Fedorchenko" removed a total of 372 apps, all of which were offline GPS navigation apps from various countries that were launched in China.

2. Starting from July, all apps must be compatible with iOS 11 and the notch screen

On May 7, Apple announced a message on its developer website that all iOS software developers must adopt the latest iOS 11 SDK in their upgraded versions in July, and also support the Super Retina display used by iPhone X.

In mid-May, many developers reported that their apps received emails from Apple stating that they were rejected due to clauses 5.1 (privacy) and 5.2 (intellectual property). Data from Qimai Research Institute shows that from May 1 to May 15, a total of 89 apps were rejected due to clauses 5.1 (privacy) and 5.2 (intellectual property). And many apps have been rejected multiple times due to clause 5.1.

• As can be seen from the chart, among the three months, March had the largest number of new models, reaching 41,654. At the same time, the number of apps removed from the shelves was the largest, with a net increase of -37,809. The number of new apps in May increased by nearly 1,000 compared to April, and the number of apps removed from the shelves decreased by 7,585, with a net increase of -11,878. Compared with the previous two months, the intensity of competition in the App Store market has eased slightly.
• In terms of the number of new apps in May, games still topped the list with 6,474 apps , a decrease of 303 apps from April. Business and Tools ranked second and third, with 3,927 and 3,727 respectively, which is not much different from April. Among the apps removed from the shelves, games topped the list with 15,938 apps, accounting for half of the removed products. There are more than 4,000 items in the business and education categories, followed closely by life, entertainment, and tools. It can be seen that among these application categories, the game category has the most intense competition.

• Among these three months, April has the longest review period. Compared with April, the average review time and average working day review time in May decreased by nearly 7 hours . March had the largest number of new apps, but the review time was the lowest in March. April had the fewest new apps, but the review time was the longest.

• In the ranking of rejected clauses in May, Clause 2.1 (App Completion) accounted for 23.14% with 611 cases. Following closely behind is Clause 2.3 (metadata) with 504 cases, accounting for 19.09%. This month's highly anticipated clause 5.1.1 (data collection and storage) is also included in the ranking, ranking fifth with 153 cases.

• We counted 65,530 titles containing Chinese characters that passed review in May, of which those with 1-5 characters had the largest number of approvals, reaching 10,282. There is a sharp drop in the number of characters between 6 and 10, with only 4,883. Among the subtitles, there are 4127 approved subtitles with characters between 6-10 and 11-15, accounting for 81.67% of the total. There are only dozens of titles and subtitles with a character length of 21-25 and 26-30. This shows that the longer the name, the harder it is to pass the review.
• Among the keywords in the titles that passed the review in May, “game” ranked first with 321 keywords, accounting for 7.31% of the total. “Platform” ranks second with 301, accounting for 6.86% of the total. However, the overall frequency of the titles that passed the review was very low. Except for the first and second, the rest did not exceed 200. "Online" and "professional" have become hot words in the new list. "The Helper" fell to ninth with 121.

• As can be seen from the figure, two low peaks appeared on May 9 and 30, with keyword achievement rates of 61% and 67% respectively. On May 23, the compliance rate reached its highest peak in this period, reaching 90%. The overall trend is in a state of fluctuation. However, overall, the compliance rate in May was very high, maintaining above 80.7%.