How to get more likes on Tik Tok short videos?

Tik Tok is a short video sharing platform that helps users express themselves and record their beautiful lives.

As of now, Douyin has over 500 million monthly active users, and the era where everyone is a self-media has arrived. This is an opportunity for small and medium-sized enterprises and grassroots entrepreneurs, but many people don’t know how to operate Douyin. I would like to share with you some of my experience in working on Douyin for two years.

1. Don’t play TikTok if you don’t understand the algorithm

After uploading the video, the machine will recommend it to a small group of people who may be interested in your video tags, that is, a small traffic pool. It is about 20-250 people (these people include contacts, account fans, fans of the music account used or likes, fans who follow this topic, people in the same city, and random allocation by the system)

Calculate the number of comments, likes and shares by the audience within a unit time

The specific formula is: Popularity = A×number of comments + B×number of likes + C×number of shares. The coefficients A, B, and C will be fine-tuned in real time based on the overall algorithm. Generally speaking: C>A>B. At this step we

Let’s call it the first recommendation. This is why we usually see content in recommendations, some of which have an interaction rate of almost 0. That's because you are the first wave of viewers of this video.

Second, don’t ask me where to look for the weight? The amount of playback determines

If your video doesn’t receive good feedback from target users after the first recommendation, then unfortunately you can only hope to make a better video next time. That’s why most of your TikTok video views are between 50-250.

On the other hand, if your video receives good audience feedback after the first recommendation, then your video will be recommended to more potential viewers, that is, a large traffic pool, which we can call expanded recommendation. The mechanism is the same as the first recommendation, and the number of viewers reached this time may be approximately 1,000-5,000 people. And so on, just like throwing a stone into a calm lake, it radiates in circles to a larger area.

A video that gets more than 1 million likes proves that it has aroused deep resonance in the hearts of the target audience. Generally speaking, the more likes and comments a short video has, the longer its playback time, and the lower the proportion of users closing the video before finishing watching it, the more recommendations it will get. If you meet the above conditions, the system will consider your video to be of high quality and give you a lot of recommendations.

At this point, some people may feel aggrieved: I feel that my video is of very high quality and purely original, so why is the number of views so low? I worked hard on the original content and spent several hours, but in the end, the number of views was only a few dozen. I am very sad.

Don’t think that if your content is original, it will definitely get a lot of recommendations and views. The quality, fun, creativity, and release time of your video are all influencing factors. Of course, luck also plays a part.

Douyin's initial traffic pool will recommend about 200 to 500 people. If the number of views, likes, comments, reposts, and follow-ups of these 200 to 500 people meet the official preliminary standards, the official will make a second recommendation. The second recommendation has a playback volume of about 3,000. The third recommendation has a playback volume of about 12,000 to 15,000. The fourth recommendation has a playback volume of about 100,000 to 120,000. The fifth recommendation has a playback volume of about 400,000 to 600,000. The sixth recommendation has a playback volume of about 2 to 3 million. The seventh recommendation has a playback volume of about 7 to 11 million. The eighth recommendation will be recommended by tagged groups. The volume at this time is 30 million+, and the fourth level of traffic will be manually reviewed.

3. What is the function of @抖音小助手

The role of Douyin Assistant is that Douyin should have a content operation team that is specifically responsible for interacting with users and discovering particularly interesting videos, and directly setting them as popular videos. So when posting videos, you can try @抖音小助 to increase the probability of your video being seen by the TikTok editor. Maybe it will become popular. After all, it’s double insurance and the chances are greater.

After understanding the popularity mechanism, you should understand where those videos with hundreds of thousands or millions of likes come from. They have all gone through layers of tests. If the like rate of your video is not that high, it is mostly because your content is not high-quality enough, that is, it is not attractive enough and has little value. Luck is not the main factor; the main thing is the quality of the content.

Fourth, Douyin account cultivation + content is king is the beginning of a hit

Many Tik Tok players have this common question: the content of my videos is similar in format and shot in a similar way to other popular content, so why does my account only have a few thousand views and only a single-digit number of likes? While others have millions of views and thousands or tens of thousands of likes?

If there is no problem with the content of our work, but the account has no traffic, then the cause of the problem lies at the source - account maintenance!

1. The core purpose of account maintenance – improving account authority

Tik Tok prefers to give traffic to normal accounts that can create high-quality, vertical content. In the early days of TikTok, there were a large number of marketing accounts that created mass-marketing content by copying and pasting pseudo-original content. In order to achieve the purposes of exposure, traffic generation, selling goods, and selling accounts.

As the platform continues to mature, Douyin has begun to crack down on and ban marketing accounts, and has raised the threshold for batch creation of marketing accounts. We also need to cross this threshold. The quality of account maintenance determines the primary weight of the account.

2. How to maintain an account

(1) Register and log in using your real-name mobile phone number, followed by a third-party account, such as Weibo or Toutiao.

(2) Search for videos of the same type of content on TikTok based on the content you want to post, and like, comment, and forward them.

(3) The account maintenance period is 3-7 days, and the account should be refreshed for about an hour every day.

(4) If the first video has more than 500 views, the account is basically created.

3. The difference between maintaining an account and not maintaining an account

(1) Account maintenance

The review time of the work is short, the success rate of publishing is high, the positioning is clear, the fans are accurate, and the video playback volume is high

(2) Do not maintain an account

The review time of the works is long, the publication is prone to failure, the positioning is unclear, the fans are not accurate, and the video playback volume is low

You should build your account into the category of what kind of Douyin Taobao customer you want to be. Only when you find your own direction and have your positioning, the system will give you more traffic. For example, if you keep following food videos and like food videos, the system will automatically recommend more food works to you. Then your label is: someone who loves delicious food. As long as you can produce high-quality content, people will continue to pay attention.

4. What should you pay attention to when maintaining your account?

A. Do not log in and out of your account frequently, and do not log in to multiple Douyin accounts with the same phone.B. Do not use a simulator, as this will cause the account's spatial and temporal location to change too quickly.C. Do not register accounts in batches using the same phone or IP.D. Do not like a large number of posts, or even like many videos without watching them to the end.E. Do not modify your personal information frequently.F. Do not log in to more than 5 Douyin accounts at the same time under the same WIFI and simulate the same operations.G. Do not repeat the same action without other operations in between (for example, posting a comment, posting one will add points, but posting ten identical comments quickly will deduct points).

Note: Do not post any videos while maintaining your account!

5. With the previous preparation, the only thing left is how to make the video

1. Five dimensions of high-quality video

(1) Audience: This is the most important dimension in determining whether a work can become popular. The wider the audience, the higher the chance of becoming popular.

(2) Point of resonance: The work is both the embodiment of values ​​and the carrier of values.

(3) Timeliness: A work must be timely so that the audience will have the urge to click and watch it immediately.

(4) Practicality: Is the work practical for the audience? This can be in terms of daily life or psychology.

(5) Interestingness: For example, content that opens up your mind, has plot twists, and subverts your cognition is more popular.

2. Four popular points in the works

(1) Like

Just like a transaction, think about what you give to make others like you. For example, if your content is funny, knowledgeable, good-looking, has flaws, is novel, tear-jerking, touching, spreads positive energy, and makes people laugh and cry, people will want to give you a thumbs up.

(2) Comments

Leave comments, criticisms, and funny comments for yourself. Use a small account to leave criticism and funny comments for yourself. Build a review material library: read more reviews from peers, for example.

(3) Forwarding

The content makes users feel that your video is useful and they want to forward it for their own use. The content makes users feel that your video is useful to their friends, family, and lovers and they want to share it with others.

(4) Attention

Only when there is a continuous output of content, and users feel that your work is valuable enough after reading it, will they pay attention to it. For example: funny, knowledge output, appearance, criticism, novelty, tear-jerking moments, touching, spreading positive energy, etc.

3. Focus: Completion rate

Do everything you can to get people to finish watching your video, or even watch it several times. If a work has a high completion rate, it can increase the weight of the work.

You can increase the completion rate by creating suspense. For example, you can leave a message saying that there are easter eggs in the video. Have you discovered it? There is a funny scene in it that has become a classic. I wonder if you have noticed it? There are flaws in the work, who can see it?

Before posting your work, the "title" is also the key to determining whether users will finish watching your video. Title format: slots, doubts, rhetorical questions, interactions. Build a title library: data feedback, the fastest way to become popular is to publish works based on the official "topics" of Tik Tok.

Be sure to add a topic before publishing your work. Open Douyin, enter the search interface, and find the latest and hottest topics in "Discover the Wonderful".

4. Summarize the three major prerequisites for becoming popular

(1) The account is operated in a reasonable environment

(2) There is a normal account maintenance process in the early stage and on a daily basis

(3) High-quality video presentation and content output