Summary of Campus Marketing Methods in 2020

This is a relatively detailed and comprehensive description of the campus market. At the same time, the promotion methods and strategies for different products on campus are different, and you cannot copy others blindly. If you have detailed needs and questions, please leave me a message. I will write this article in these aspects next.

1. What is the campus market?

The campus market mainly refers to marketing activities targeting the sub-group of college students. The campus market has the following characteristics:

• Closed: The main sources of students are the Internet and radio. The density of students is high, which makes it easy to form a word-of-mouth communication model;
• Large capacity: With the expansion of college enrollment, the number of students continues to increase and the per capita consumption amount continues to grow, forming a large consumption share in the future consumer market;
• Low development cost: The cost of carrying out campus activities in colleges and universities is low, and the scope of dissemination is wide, so the return on investment of the activities is relatively high;
• Cultivability: College students are the representatives of the new generation of consumers and the leading force of future consumers. They also play an important role in future product promotion.
• The uniqueness of campus culture: students are keen on various trendy cultures, they accept new things quickly and dare to try cutting-edge and trendy products.

2. Campus product matrix and promotion plan for 2021

The campus market segment has huge potential. Once it is promoted through appropriate methods, the benefits will be huge. So what kind of products and services are suitable for promotion?

1. Education

There are many educational products on the market, such as New Oriental School/Qitu Study Abroad/New Oriental Online/Hujiang Online School/Baidu Chuanke/Kaochong/Offcn Civil Service Examination/Haitian Postgraduate Entrance Examination/Gaodun Finance Certificate/TAL Education Group, etc.

First of all, we need to consider the usage scenarios of these products and services. We know that most of the scenarios where these services and products appear should be learning places such as dormitories, classrooms and libraries, so we can hold some offline lectures, study abroad education exhibitions, poster boards and poster pastings in schools, table stickers and other brand promotion activities, as well as subject knowledge competitions to promote them. Live lectures can be held online (the platform I often use is "Weibo" to get a list of attendees and replay the video). Live lectures mainly spread lecture posters through online communities, and attract students to attend the lectures through the content of the posters. When doing online activities, you must be result-oriented, otherwise the students will leave and you will not be able to contact them, and you will end up gaining nothing. At the same time, you can also cooperate with the school’s official media online. For example, you can push soft articles or copywriting + pictures on the school’s official QQ space, official account, Sina Weibo, etc. This method can greatly increase students’ reputation for the brand. The cost of this type of promotion is relatively low, and it can achieve better promotion effects for educational products.

For educational products, SEO will be done. Currently, the main SEM channels include Baidu promotion, 360 Dianjing marketing, Sogou promotion, Wolong (Shenma) promotion, etc. We will not discuss here that Google cannot be used in China, but if it involves overseas business, Google Adwords is a must (education companies - Zhiwen/Zhiyouni/Zhiyewa will put ads on Google because they are involved in employment service products for returnees).

Among them, Baidu is undoubtedly the channel with the largest share, but at the same time, the maximum cost of competition is relatively high. The other three channels are cheaper in comparison. Generally speaking, according to the demand for business volume, the combination of various channels can achieve cost sharing.

The relevant introduction of SEM for educational products is introduced in the following article, so it will not be recorded in detail in this article. How to save the most money in SEM delivery?

New Oriental Education Exhibition

Zhihu Campus Media Coverage

2. Entertainment events

There are many apps that meet students' daily entertainment needs, and many of them will also choose to be promoted in schools, such as NetEase Cloud's Campus Singer Competition, King of Glory College Competition, League of Legends College Competition, etc. How do these companies achieve promotion in schools, and what is the specific process?

When these companies promote themselves in schools, they will first recruit "campus ambassadors" and other students to assist in the company's business on campus. Secondly, they will apply for venues in the school to hold roadshows or competitions to promote their products. Most companies will contact the Student Union, the Youth League Committee and other school organizations to coordinate and do their best to carry out early publicity.

Taking the Campus Singer Competition as an example, NetEase Cloud will sponsor the campus project of Campus Singer. When the Campus Singer Competition reaches the end, the contestants need to upload their talent videos on the NetEase Cloud APP and try their best to canvass votes. Those with high votes will receive rewards and ranking incentives from NetEase Cloud, which can achieve the effect of secondary dissemination. The user acquisition cost is very low throughout the entire activity, but a large number of active users will be gained, and the return on investment is relatively high.

The main forms of promotion of cultural and entertainment products on campus are campus roadshows, competitions, etc., supplemented by sponsorship of departmental activities. The departments that need to be connected are: Student Union, Youth League Committee and other school organizations or campus KOLs. If necessary, you need to recruit your own campus ambassadors.

vivo fun bubble run

3. Travel apartments

With the popularity of shared bicycles, because campus users have a strong ability to accept new things, the campus is too large, and bicycle travel has become a rigid demand, many shared bicycle companies have launched numerous incentives for the campus market.

For example, Hellobike offers one year of free riding with a student ID, and ofo (although ofo is on the verge of bankruptcy, I personally think the main reason is that its product is still very single given the low average order value, which foreshadowed its failure from the moment it came into being) offers incentives such as no deposit and free monthly passes. Various shared bicycle companies have placed a large number of shared bicycles around schools to meet the travel needs of campus users.

In 2020, shared bicycles, including electric ones, can no longer be implemented in the campus market. I remember the last time I went to the Changping campus of Beijing University of Chemical Technology, hundreds of ofo bicycles were piled up in the parking lot like garbage. In 2018, Meng Xiaoming's electric bicycles were cleared out by Handan City, and there was no news update on the official website in 2019. The travel market has declined. Products under this environment need to have sufficient funds and background to be implemented. Hellobike is such a strategy of third-tier cities surrounding second-tier cities and gradually attacking.

Mobike x Jianlibao Campus Roadshow

Regarding apartments, we must mention Ziroom's Haiyan Plan, which is a campus activity held every year during graduation season. It provides students with coupons or free rent, so that users can quickly acquire users when they are looking for housing after graduation, and cultivates the concept that users should use Ziroom to find housing and rent after college graduation. It is quite successful. I saw the news about Eggshell's listing a few days ago. I predict that Eggshell will also make a big splash in the campus market in 2020, cultivating the habits of senior graduates so that they can choose Eggshell after graduation.

Ziroom Haiyan Project

Ziroom Haiyan Project

For services with strong demand, such as travel apartments, we need to incentivize users through a large amount of user subsidies in the early stages, cultivate user habits, and occupy the market as quickly as possible. We look forward to Eggshell entering the campus market and increasing the vitality of the rental market.

4. E-commerce and fast-moving consumer goods

E-commerce and fast-moving consumer goods products and services mainly meet the shopping needs of school students. Since the main source of income for college students is the living expenses given by their parents and they have no source of income of their own, the first factor affecting the purchasing decisions of consumers is price.

Free drinks for the back-to-school season

We can use low-price promotions to organize roadshows, campus sales and other services on campus. For example, at the beginning of the school year, beverage companies such as Nestlé and Wahaha will combine military training and cool drinks with other campus activities such as the start of school for new students. Every year when Sofy launches a new product, it will hold campus sales events in many universities across the country to promote the new product, and the results achieved are very significant.

Every year before launching new products, Sofie will hold roadshows and sales activities in colleges and universities with more female customers in first- and second-tier cities. The activity takes the form of setting up tents to sell new products in places with large traffic such as playgrounds and cafeterias. In order to promote interaction between consumers and brands and increase sales, the interaction takes the form of price reduction promotions, full-amount participation in gashapon machines, claw machines, etc. to attract students to buy.

The main reason why Sophie held roadshows in first- and second-tier cities and other colleges with more female students is that there is brand loyalty that cannot be offset by a price reduction. The other reasons are as follows:

• Girls in colleges and universities will be high-spending people in the future, with strong spending power and high consumption levels.
• Promotion on university campuses requires little cost and has a larger audience, which can achieve the greatest brand promotion effect.
• Sofie adopts offline sales and on-site promotions to increase the interaction between the brand and users, which can effectively convey the advantages of the product.
• How do e-commerce companies such as Tmall, Suning, and JD.com promote themselves on campus? For these e-commerce companies, users' usage scenarios are basically carried out online. By promoting them on campus, users' usage scenarios can be transferred from online to offline. For example, the JD Supermarket on campus can transfer users' usage scenarios from online to offline, which can play a role in scene awakening. For fast-moving consumer goods, we can hold activities such as low-price sales on campus to promote them. For e-commerce services, we can promote them in stores in campus supermarkets.
• Online promotion: The promotion methods for different types of products are different. Promotion will only be effective if you say the right words to consumers in the right place.

All the promotion methods mentioned above are mainly based on offline activities. So how should companies conduct campus promotion online? Here I would like to recommend several different methods. There are different promotion methods for different types of products.

September and October every year are the time for prospective graduates to look for jobs. How can we quickly and accurately convey the company's recruitment information to these target groups?

The clients of campus recruitment RPOs use social media advertising. During the campus recruitment season, they place a large number of recruitment advertisements on various graduate communities and public accounts to quickly reach the target population and complete campus promotion. Regarding the selection of public accounts, generally, campus users have higher stickiness on some self-media rather than official platforms. Party A who needs results can pay attention to this in future launches.

This online promotion method requires low costs and can accurately reach consumers, so companies need to pay attention to user gathering places such as campus QQ groups, WeChat groups, and campus self-media.

Second, every school has an official forum, which usually accepts advertisements. Companies can co-organize activities with the school's official forum at different time points. The activity can be in the form of UGC+grabbing the floor. Set up a topic and encourage students to express their opinions and grab the floor. They will get various rewards on specific floors, etc. This is also a low-cost method that every company can learn from.

Third, the use of Weibo is mainly to create topics. There must be a gift raffle or red envelope raffle, plus the target colleges and universities, to achieve topic participation and UGC fission.

As long as we make good use of online and offline channels, we will be able to enter the campus market and share the campus traffic pie.

3. Recruitment of Campus Ambassadors

What is a campus agent?

Simply put, there is a group of college students working for you to earn money, and you use your passion and money to maintain and expand your team, which is your campus team.

Then the method of forming a campus agent is as follows:

1. Offline campus team

Since the launch of "Xuan Nei" in the past, the model of campus ambassadors has entered campuses. Nowadays, all products related to campuses, regardless of size, will use this model. At present, it seems that any company can do offline campus teams, but most of them cannot do it well. I have summarized two main points:

1) Selection of personnel

As the saying goes, it is easy to get thousands of soldiers, but it is difficult to get a good general. There are many students on campus who have part-time jobs or entrepreneurial ideas. It is not difficult for any company to recruit a campus team. The difficulty lies in choosing a soul figure who can lead the team.

An incompetent general will exhaust the army. The person we need not only has various abilities that can be boasted about, but also can lead the team to do basic work in a down-to-earth manner. Distributing flyers and posting posters are of course indispensable.

In addition to meeting several common assessment requirements, we must also consider whether this person can focus on the campus market 24 hours a day, 7 days a week, and 365 days a year, without a personal life. Is he willing to do so? Fortunately, such people still exist.

2) System

After choosing the team leader, the next thing to consider is the system. The better ones, such as the Super Intern System of Super Course Schedule, have a good points and feedback system. However, for most startups or companies that have just started to build campus teams, there is no system like super interns, so they need to manually formulate rules and monitor their implementation. (But remember that the rules of cultural concentration and social workplace are not suitable for campus)

Regarding the offline campus team, two additional points:

3) Money and dreams are indispensable

Just as the Internet has disintermediated, students are not far away from society now. They are not stupid. Don’t try to form campus teams through brainwashing anymore. You still have to give what you deserve. (If your brainwashing skills are top-notch, that’s another matter.) And don’t just use rewards to guide. What we need is to obtain real and effective users, not superficial data. We need to make the campus team feel involved, a sense of belonging, and even a sense of honor.

4) Training is important

The conversion rate of field promotion materials is mainly affected by the design of the material content and the people who use it. The time, place, method of distribution and posting and other factors all affect the conversion rate to a certain extent, so training for the campus team is necessary to improve the low conversion effect.

2. Online New Media Alliance

In addition to establishing offline campus teams, many campus-related companies are also working on building online new media alliances for universities. There is no need to set up bases in various places; precise strikes can be carried out through online platforms.

The general operation method is to establish a circle with one's own big account as the head, and provide various assistance to operators of campus new media accounts (Weibo, WeChat, QQ space) to consolidate the alliance and continuously enhance influence.

For example, a good soft article can help increase the activity of the campus account, and the operator can also share part of the profits. Before joining the alliance, as operators of campus new media accounts, it is generally difficult to reach advertisers because the circle is small or even mostly limited to the school. This is why the alliance has practical value. Of course, when we build a campus online alliance, what we want to do is to implant information in a free way. So we can provide campus account operators with: technical support, personnel training, material content library, volume exchange operations, etc. Once this alliance is officially operational, it will not only help promote its own products online, but also serve as a bargaining chip for cooperation with other companies.

Regarding campus online operations, I would like to mention QQ space in particular. It is easily overlooked. Currently, students in most regions use mobile QQ much more than WeChat, and QQ groups are all powerful tools for campus promotion.

Except for a small number of key universities and schools with special circumstances, most school forums are in name only, and the influence of Baidu Tieba cannot be underestimated. Therefore, for the online part of the campus, I mainly focus on QQ (space and groups), Tieba, Weibo, and WeChat.

If you have established an offline campus team as mentioned above, and your own team plans and completes campus activities, this is the approach I prefer. However, this requires an existing campus team. If you do not have a campus team and are not considering building one in the short term, you can cooperate with companies whose businesses do not conflict with yours and use their campus team to carry out activities. Generally, the other party is happy to do so, because if a campus team has nothing to do for a long time, it will tend to become slack, and certain welfare subsidies will inevitably be provided to the borrowed team members. You can organize your own campus team to carry out activities with greater autonomy and fully demonstrate the abilities of team members and use their personal resources.

IV. Development Trends of Campus Market in 2021

A university is essentially a "miniature city, a large community."

This sentence is worth pondering. When I was in college, I applied for a meal card, library card, physics experiment card, water card, and bath card. In addition to the academic affairs system and student affairs system, various application forms also had to be registered with different systems. This situation is actually exactly the same as the "information island" phenomenon in the process of information construction of government agencies over the past few decades. It is not an exaggeration to think of universities as cities and communities.

First of all, a university is an administrative entity. In order to manage and control a small society like the campus, it needs the support of numerous administrative units, which forms a "distributed decision-making system", which is the reason for information islands. Secondly, university is a place that encompasses everything from study and work to life and learning, and the strong and diverse demand has spawned a variety of businesses. Not only that, the groups accommodated by the university are far away from the outside world in terms of spiritual culture and physical space. This "closedness" creates the possibility for businesses that target only college students.

However, we have not seen the rise of such a company since Renren. Whether it is Ele.me or ofo, they have all stepped out of the campus without exception and faced a wider market, while the university campus market that initially enabled them to move from 0 to 1 has become insignificant.

Where is the next opportunity for Renren? Can’t the market demand of 30 million college students give birth to a unicorn company?

The answer is in the formula below.

This formula is actually an expanded version of what is commonly referred to as unit economics (Unit Eco) (for more information on unit economics, see Qu Kai's article). It basically explains why it is difficult to establish large companies in the university campus to C field (the integral formula can be simply understood as a positive correlation with the repurchase rate and user life cycle).

Explain one by one.

The average order value is low. Limited by their income capacity, most college students are a highly price-sensitive group. At the same time, since they have plenty of time, they will spend more time comparing prices. Therefore, the gross profit margin of products for college students is relatively low, and even subsidies are needed to stimulate consumption behavior. So we will find that most of the things that can make money from college students are high-priced, price-insensitive categories. For example, training, studying abroad, and 3C.

The repurchase rate is low. The broad repurchase rate can be understood as what is commonly referred to as "stickiness". Here it has two meanings. One is the repeated purchase/use of a single category, and the other is the conversion rate formed by category A directing traffic to category B, which forms "economy of scope". Many people have a very big misunderstanding that college students are a group and have only a single group label. Actually, it is not. Think about it, freshmen may be curious and participate in various activities, but they basically stop participating in sophomore year. Junior year will start postgraduate preparations and internships, and finally in senior year, they are not in school. How can you do business with them? Why? Because the four years of university and the first three years of employment are the period when a young person gets initial contact with society and forms the basic values ​​of life. During this window period, everyone's cognition, concepts and interests are evolving extremely quickly. This means that the time from when they become interested in new things to when they lose interest is very short, and they have no loyalty.

The cost of acquiring customers is high. The low repurchase rate directly leads to channel dependence. For example, it is very difficult to succeed in campus housing rentals and flea markets (second-hand goods). From their earliest years of reliance on university BBSs to recent years’ super watches and second-hand streets, they essentially follow wherever the channels are. This demand itself is difficult to exist as an independent product. This dependence means that if a company wants to reach the college student group, it will inevitably operate its own campus team, and various clubs, partners and ambassadors will emerge in an endless stream. After all, for companies, this is a cheap channel.

Back to the question about Renren, the social network itself has both a high repurchase rate and economies of scale, so it has become a strong channel in itself, but the time window is no longer there. When Renren was first launched, college students were the group with the highest PC penetration rate. QQ Space had just been operating, and there was no Kaixin, Weibo, or WeChat Moments. The competition Renren faced was far more difficult than it is today. Now, in addition to the established social network structures such as WeChat and Weibo, college students are provided with tens of thousands of media, games and videos that can be used to complain, hook up and kill time. There is no need for a social network exclusively for college students. The competitors faced by Chaobiao, Course Grid, and Black and White Campus are WeChat, Weibo, Honor of Kings, Zhihu, and Bilibili. You can imagine how difficult it is to create a super traffic portal.

User life cycle. The user life cycle of most campus products often does not last until college graduation. However, it is not ruled out that some specific categories, such as high-viscosity BBS, are active for many years. But even so, it’s capped at just four years, which limits user value and thus overall volume. We see that a large part of the market in universities comes from operators, banks and brand owners. Because a considerable proportion of college students will stay in the local area after graduation and will not change their cards or numbers. The user life cycle is long enough, and operators and banks can subsidize this group of college students to obtain long-term customers. You know, every year operators and banks spend billions to build networks and systems in schools, and P&G also invests hundreds of millions of dollars worth of gifts in university campuses as marketing expenses.

The consumption time ratio is low. Due to winter and summer vacations, there are about 3-4 months when there are not many people in the university. This cyclical consumption first leads to diseconomies of scale on the supply side. Therefore, for restaurants, supermarkets, KTVs, and bookstores on and off campus, 8 months' income is needed to cover 12 months' labor and rent. This is even more of a nightmare for recruitment-related companies, because the autumn and spring recruitments take a maximum of five months. If there is seven months of manpower redundancy, it would be impossible to maintain a large full-time team. Therefore, campus recruitment and internships are basically dominated by small companies. The second problem with cyclical consumption is the inconsistency of user behavior. Many students don’t remember to use it during the back-to-school season in September and March every year, and user behavior needs to be reactivated, which further reduces the repurchase rate.

The number of infiltrations and schools is low. On the surface, college students are a highly concentrated group, so investments in markets and channels can be targeted. But in fact, this is not the case. Most services and products for college students face the difficulties of localized supply and localized competition. Therefore, even if each individual point operates well, it is difficult to achieve a high penetration rate in hundreds of universities. Take campus media as an example. In order to provide media content suitable for each school, it is necessary to build its own campus operation team. However, the long-term and stable management of a large student team is almost impossible. In areas like tutoring, consumer discount cards, and computers, almost every school has college students working in these fields, so once you enter these fields, you will inevitably compete with local teams. In comparison, teaching aids such as Little Red Book and Spark English have annual sales of tens of millions or even hundreds of millions. Due to their mature dealer channel system, long-term brand penetration and the rigid demand for exams, they still have very high sales volumes despite a relatively low average order value.

As mentioned above, low average order value, low repurchase rate, high customer acquisition cost, short life cycle, low consumption time ratio and low penetration rate have together led to the difficulty for large companies to emerge in the "university campus" market. In general, as long as you do one element of this profit formula well, there is an opportunity to make money in business. But as a potential unicorn project, it is necessary to explain how two or more elements are done well.

Fortunately, this opportunity still exists. In my opinion, there are mainly two types of companies within universities in 2020.

One type of company is a "strong offline channel" company, which targets repurchase rate and customer acquisition cost. Specifically, it refers to companies that have been officially approved by the school and have heavy asset investment. Possible business models include smart lockers, cloud printers, etc. This is because the spatial closure of the college student group is only reflected offline, and their online behavior is completely in an open space, so offline channels are more scarce than online channels. The establishment of long-term and stable offline channels depends on the tacit consent or approval of the school. Heavy asset investment is because it can reduce dependence on manpower and is easy to scale quickly. But this kind of business is actually not simple. The key is to manage the school’s channels and asset operation efficiency. (Of course, university informatization and hosting management have also managed offline channels through their own means, but they are too dependent on B-end channels and are not suitable for ordinary entrepreneurs. Campus media has a mature market and a low ceiling.)

Another type of company is one whose "value chain closed loop can be fully reused in the off-campus market", targeting user life cycle and penetration rate (the ceiling of user scale). Specifically, they are consumer companies that rely on highly densely populated residential areas. Possible business formats include convenience stores, shared bicycles, and the traditional food delivery industry. (The shared bike ofo meets the four conditions of "official approval by the school", "heavy asset investment", "depends on high density of residential population", and "consumer type".) This is naturally because university populations are dense and share living and learning space, so university is a market that spreads faster and is suitable for the stage from 0 to 1. In essence, all companies with campus uniqueness will be "constrained" by the campus profit formula, and all companies that overcome campus uniqueness will inevitably "overflow."

5. Notes on the campus market

As early as a few years ago, I found that many companies were promoting APPs on campus, such as setting up a tent in the school, giving a gift for downloading an APP, etc. Sometimes there would be multiple APPs in the school using this method for promotion.

Gengmei APP campus roadshow (similar to SoYoung APP event)

Although the customer acquisition cost of this promotion method is very low, the retention rate is low, so that users develop a habit of "download-register-uninstall", which is obviously not conducive to product promotion. So, in an era of information overload and disappearing user traffic dividends, how should we promote on campus?

To convert users into consumers of a product, the key is to convey the core value of the product to users and solve the needs of target users.

We can hold activities such as pop-up stores on campus, which can enable us to interact and communicate with consumers at a deeper level. School students are representatives of the new generation of consumers. Through pop-up stores, the core value and gameplay of the product can be quickly conveyed to consumers. We can attract consumers by setting up various novel ways to play, allowing users to participate and gain an immersive experience.

When advancing specifically, there are a few points to note:

• When looking for a venue for a roadshow, the most important and basic thing for offline activities is to ensure the use and safety of the venue. You must get the approval of the venue. This approval is the basis for whether you can hold the event. If you don’t have the approval, the school security department will definitely not let you hold the event;
• You need to confirm with the school whether electricity is needed. Generally, the venue does not provide electricity. You need to state clearly in the application that the venue needs voltage parameters. Prepare a cable car and power strip in advance to conduct tests before the event.
• The best venue is a canteen, because it has a huge flow of people, high exposure, and good promotion effect;
• When using general promotional methods such as posting posters and distributing leaflets, ask campus ambassadors to take photos and provide feedback to prevent cheating.

Renmin University-Financial Public Welfare Lecture

6. Key points for campus promotion

Here are some of my thoughts on how companies can enter the campus market:

• The key to entering the campus market is to establish campus channels, so it is very important to find the right campus ambassador team, with national linkage, core competitiveness and real data feedback;
• Enterprises can sponsor campus activities to achieve the greatest publicity effect at a very low cost.
• When conducting offline lectures, relevant communities should be established and maintained to convert paying or seed users;
• You need to capture the freshman group when the school starts, and seize the time nodes such as the beginning of the school season, military training, and the National Day holiday, because the education cost of freshman users is relatively cheap;
• Companies can put up posters, table stickers, place roll-up banners, and other brand promotional information in schools. Distribute fans, customized cloth bags and other peripheral products to students, so that users can have a latent memory of the brand, and when they have a need to buy or use the brand, the memory can be awakened, thus completing the conversion;
• Generally, each school has hard advertising resources such as table stickers, dormitory electronic screens, playground fences, and campus buses. The body of the campus bus can also be used as a medium for brand promotion;
• Others such as takeaway packaging, lunch boxes, takeaway interlayers, express package interlayers, express cabinets, etc. can all be used as media for cross-industry cooperation.

There are very few good companies that have successfully entered the campus market. Everyone is exploring new ways to impress the student population, which is also worth thinking about for all of us in the Internet industry.

VII. Conclusion

The above mainly summarizes some promotion methods of various products on campus, the recruitment of campus ambassadors, the problems that need to be avoided in campus promotion, and the promotion methods I recommend.

There may be some things that I cannot summarize, but I hope to write down my years of experience in campus marketing activities into an article and give some suggestions to those companies that want to enter the campus and share this huge traffic pool. Up to now, few good companies have successfully entered the campus market. Everyone is exploring new ways to impress the student population, which is also worth thinking about for all of us on campus.

National K song campus star singing

Tik Tok Campus Music Dream

Author: Campus Marketing

Source: Campus Marketing