Why did Douyin suddenly have no traffic? Why did Douyin's traffic suddenly drop to very little?

Now is the era where traffic is king. No matter what e-commerce platform it is, as long as your traffic is high, your sales will not be small. As Douyin is a very popular short video platform, many businesses will settle in Douyin to attract traffic. However, recently businesses have found that Douyin's natural traffic has suddenly disappeared. What's going on? Next, let us follow Feng Chao from Dongguan to explain this to you.

The reason why Douyin suddenly has no traffic:

1. Determine whether the account has suddenly stopped playing. If the original number of plays has always been large, then suddenly there are no plays. Then you can post a few more videos to see the number of views. If only one video suddenly has no views, it is normal. But if all subsequent video views are low, then there is probably a problem with the account.

2. Check your Douyin notification message. If your Douyin account is restricted, Douyin will send you a notification.

3. Search your own Douyin account number to see if you can find your Douyin account. If you cannot find it, it means that your rights have been downgraded. Once a Douyin account is demoted, there is basically no good solution, so everyone should still follow Douyin's relevant regulations and avoid violating Douyin's illegal algorithms, which would cause their accounts to be demoted or restricted.

How does Tik Tok generate traffic?

1. Do a good job in positioning Douyin

Positioning is very important and meaningful. Let me give you an example. If the target is mothers, this user group will be very broad, and the product positioning analysis can be carried out according to their different needs.

2. Traffic pool

Tik Tok will allocate a traffic pool to each work, so even if you have no fans, the system will distribute dozens of traffic to you; if you perform well in the traffic pool, your video will be pushed to more users. Douyin's traffic pool mainly depends on the number of likes, comments, reposts and completion rate of the video. The better the indicator data, the more traffic it will get.

3. Heat weighting

Only after being tested by a large number of users and layer-by-layer weighting of popularity, will a video be included in Douyin's recommendations. The popularity weights are as follows: number of reposts, number of comments, and number of likes. The popularity of the video will last for a week , so you also need to have a stable content update mechanism and the ability to continuously produce popular products.

When using Douyin, traffic is very important because it determines the development of the account. The more traffic you have, the more popular it is, and it will be easy to promote products. Therefore, increasing Douyin traffic is something that merchants need to pay attention to!