How can you learn to write a title with more than 100,000 words?

To tell whether an article is good or not, look at the title ! In the information age, the amount of information is particularly large, and there is a lot of similar information. When users choose to read an article, if your title is not attractive enough, they will skip it and read other articles. No matter how good your content is, if you lose at the beginning, there will be nothing you can do. Therefore, choosing a good title for an article is particularly important for someone who is engaged in new media copywriting .

I remember my junior high school teacher once said that he read the newspaper very quickly and could read the entire edition in a few minutes. I was very confused at the time and thought that the teacher was so awesome. The reason why the teacher is so awesome is that when he reads a newspaper, he only looks at the main title and subtitle. He can understand the content of an article through the title, and then decide whether to read it in detail. This is extremely fast, so choosing a good title for an article is nothing new. It was already very important in the era of print media. As people in the Internet age, we should be able to choose a good title for an article.

So how do you come up with a good title for an article?

First, we should be clear about the role of the title and the goal you want to achieve

In the Internet information age, the quality of an article depends on three key factors: display volume , pageview volume, and conversion volume.

A. Display volume

It can be explained that if you successfully submit an article to some self-media platforms , you will be able to get a certain amount of exposure. If you can get the editor to recommend your article to a better position, you will have enough exposure.

B. Views

A large amount of display does not necessarily mean a large amount of reading traffic . For example, if you see the title of an article but you don’t think it is worth opening and reading, then this amount of display will not result in enough pageview conversions.

C. Conversion volume

No matter how much a user enjoys an article, if he doesn't remember you, doesn't forward it, doesn't like it, and doesn't buy your product, then it has no practical significance. Therefore, there must be an appropriate conversion definition method (such as likes, forwarding, purchases, etc.).

Note: The writing style of the title is closely related to the display volume and page views. It has an indirect relationship with conversion. Based on this, any title that can enhance display and browsing is a good title, and those that cannot are not good.

2. A good title can arouse the user's interest and guide their behavior to achieve the goal

A. For example, "Which of the five most popular teas among Chinese people is your favorite?" The "you" in this sentence is me among the viewers, which can give users a sense of immersion. Question sentences can increase viewers' desire to comment.

B. For example, "Which method is better for losing weight in summer without sweating?" directly hits the user's goals and pain points. The user's desire to read will be very high. He may not have tried the methods in the article, so he may collect it.

C. "3 ways to write a good title, you will definitely say the last one is good!" and "Can't write a good article title? These three quick ways to write a title can help you!" The first title can guide and entice browsing users to see the last method.

Note: If you split these titles and name them, you can name at least ten. However, methods are based on your understanding, ability and proficiency, and the classification and summary are done based on your understanding, ability and proficiency. Therefore, the method is not important. What is important is that you understand, ability and proficiency.

3. Good titles are summarized from the core ideas of the article and the user’s pain points

The title is the most concise sentence in an article. It is extracted from the article. After the summary is completed, some guidance and sentence patterns are applied. Therefore, the core of a good title is to focus on the content of the article.

A. What is the core idea of ​​your article?

B. What behavior do you expect from users?

C. How does your article solve a user’s pain point?

D. What kind of sentence structure do you use to help users achieve your expected goals?

For example, this article I am writing now

User pain point: Want to write a good article title, but this is too abstract, so it is extended to "100,000+ title writing method"

Article content: It advocates a framework writing method that can be obtained through practice, and the framework means that it can be repeated and applied.

Article sentence structure: words such as you, how, can, master, learn, etc.

　in conclusion:

How can you learn how to write a title with over 100,000 views?

How can you master the framework for writing 100,000+ titles?

Note: Summarize the core points based on the content of the article, directly hit the user's pain points and user goals, and then apply a sentence pattern that can achieve the expected results. This is a framework method for drafting a title.

4. Forget all the methods and create your own title framework

1. Don’t pay too much attention to the title, because the title is a distillation of the content and a direct expression of the user’s interests, so it is recommended to write the content first.

2. Framework: Each article should indicate (user pain points, user benefits corresponding to user pain points, article node content, article node content solution and goal, and then make a casual and gentle summary, and finally borrow some mature and good title sentence patterns.

Note: In the framework, you must target the user group, then magnify the pain points of this user group and the goals to be achieved, use appropriate words to create attraction, describe the most attractive part of the article, then come up with a good title, continuously optimize, do A/B testing, etc. Finally complete the refinement of the title and form certain experience.

5. Let's build our own title framework system

There are two ways to learn knowledge. Practice leads to true knowledge, and then the true knowledge is summarized to form a method and a framework. There is also a theoretical method, which is to prepare a set of theoretical methods first, and then continue to practice according to this method, and finally reach a certain level of maturity. There is no difference between the two, I will just talk about two points here.

A. Learning requires a certain atmosphere. That is, if there are many people studying with you, everyone can learn from each other, copy each other, and analyze each other, and you can achieve your goal quickly.

B. Learning requires an atmosphere. When you analyze key factors and make framework tables, having someone to answer your questions will help you quickly form experience and then summarize a system.

C. Learning requires materials, such as what sentence patterns to use and what types of people can resonate with them, and whether the analysis of user pain points is comprehensive and exhaustive. Whether it is direct to convert pain points into benefits, etc., it is difficult for novices to achieve success quickly, and it still requires an environment.