Community operators should know these 5 community management tools!

The community is hot.

From enterprises to individuals, from intellectual elites to ordinary people, everyone is building communities. No matter you call it a club, a circle, or this society or that society, in short, communities are booming.

However, as a community operator , who can relieve the huge pressure of facing thousands of unread messages in WeChat groups every day?

In this article, Yiwanliangfen would like to share with you some community management tools other than WeChat .

Some limitations of WeChat groups now

Last year, Yiwanliangfen wrote an article on its official account , from AlphaGo's victory to the bold conception of future social robots. It mentioned some pain points of using WeChat groups for community operations management, such as:

Community group owners have limited management rights: apart from “kick people”, “@everyone”, “post group announcements” and “transfer group owner rights”, there are basically no other rights.

Unlike QQ groups, when new members join the community, a welcome dialog box cannot be automatically popped up. It is entirely dependent on the community administrator to “line up to welcome” them in person.

It requires human identification of advertising information. Of course, there are certain technical difficulties here, such as semantic recognition.

It is impossible to automatically guide community members to follow a public account. This is probably the simple and crude purpose of most communities in organizing the sharing of useful information .

Community organizers often need to broadcast live in many communities, but voice messages cannot be forwarded.

As WeChat gradually evolved, some new troubles were added:

Whether it is WeChat groups or Moments , the activity level has shown a relatively rapid decline. If you are interested, you can refer to the article I wrote some time ago, "Why you should turn off Moments and delete Toutiao ."

Basic community activity functions such as checking in for micro-classes have various limitations in WeChat groups.

There is no end to the bitterness. . . .

How to break it?

• APP: Xiaomiquan

When I was writing this article, I happened to see Ji Shisan, the founder of Guokr.com and Zaixing, recommending his Xiaomiquan on Weibo:

What is the difference between this application with a mysterious name and WeChat?

Let’s first take a look at how they introduce themselves:

Xiaomiquan is a tool for creators to connect with their die-hard fans, create high-quality communities, and realize knowledge monetization.

Based on Kevin Kelly's One Thousand True Fans Theory:

Anyone engaged in creation or art, such as artists, musicians, photographers, craftsmen, actors, animators, designers, writers, etc., as long as they can gain a thousand hardcore fans, it will be enough to make a living and create freely.

I have joined several paid small secret circle communities in the past two days. The comparison between them and WeChat tools is as follows:

At first glance, Xiaomiquan looks like a paid mobile forum or post bar, but its presentation is more like a circle of friends that has been screened through a paid mechanism.

For community owners who mainly create content, the convenience lies in:

• There is a filtering mechanism for group-visible Moments: If you need to post content that is not suitable for everyone in the Moments to see, generally in WeChat Moments, everyone makes it visible to groups. But for Xiaomiquan, the one thousand hardcore fans who have been screened through paid channels are a group with precisely matched values, and are more like a community and a circle.

It must be mentioned here that charging is a better way to establish community thresholds and screen people.

• Compared with official accounts, it is a more flexible way of sharing and can be shared at any time.
• Compared with the problem that files shared in WeChat groups cannot be accumulated, more reliable information and knowledge can be accumulated here. Files and links are stored permanently, and links have text and image caches;
• There is no need to add friends, as long as the circle owner sets permission, circle members can chat privately with each other.

In short, Xiaomiquan solves two pain points of community management: more private content publishing and more accurate charging screening, thereby realizing knowledge monetization and being more like a community or circle.

• Official account: Bee Check-in/Morning and Evening Calendar

Community operation needs to lead everyone to complete a task with a clear goal, so as to avoid entering the community becoming a one-way communication of information release.

The numerous running groups, early rising groups, weight loss groups, and reading groups are good examples of collective fun with clear goals.

These two public accounts solve the two management pain points of the above-mentioned running groups, early rising groups, weight loss groups, and reading groups:

Punch in: Early-rising group, manually record the check-in in the WeChat group every day? Bee Punch Card can not only realize the check-in function, but also facilitate the realization of the deposit function.

Micro-classroom means community sharing: from publishing event preview information, to muting speech during the event, to rewarding guests and administrators, to replaying the sharing after the event, all can be done through the official account.

• Group+ and Xiaoetong

I will just give you a brief introduction. You can search on Baidu yourself. I won’t do any hard advertising here.

Group+: Provides powerful community operation and user management functions for enterprises/merchants. Its main functions include hosting various activities for individuals, enterprises or organizations (including free or paid). Users can also register for free and use the platform's event publishing, registration management, fission propagation, ticket management, questionnaire survey and other functions.

Xiaoetong: An aggregation tool focusing on knowledge payment and community operation, providing a one-stop solution to the four major pain points of content monetization, payment conversion , user analysis, and community operation.

To sum it up briefly, WeChat is a social tool with instant messaging as its main function. WeChat groups are not the only carrier of communities. It has limitations in realizing many functions of communities, such as checking in for micro-classes, etc. This is also the reason why many community management tools continue to emerge.

Source: Community Stories (wenbin- pr )