Data rankings of 50 information flow advertising platforms! This is the one with the biggest increase! ?

The traffic rankings of major information flow platforms in June are freshly presented~~

I hope you haven’t waited too long. Let’s take a look at what new changes there are in the data compiled by the editor this time.

This issue of the traffic list includes the platform data of ZAKER News and Mango TV , with a total of 9 categories and 50 popular information flow platform traffic lists, and conducts a multi-dimensional analysis of popular platforms.

Must-read reference data for information flow channel delivery !

Next, let’s take a look at the overall data performance of the major information flow platforms last month:

▼ Overall Ranking

Looking at the overall data of the total list, more than 80% of the platforms have seen varying degrees of increase in monthly and daily active users in June, especially social platforms ( Momo and Maimai have seen a more obvious increase) and information platforms ( Qutoutiao , Dongqiudi, Sina Sports, etc.). During June, with the 618 e-commerce "war" and the holding of the World Cup , the decline in users of various platforms was not obvious, and the declining platforms were not concentrated in a certain category. Therefore, judging from the data, the overall traffic trend is good. Next, let's take a look at the increase and decrease in each dimension of the major platforms.

▼ Monthly Activity Top Ranking

▼ Top three monthly active users

▼ Top three monthly active users with the largest decline

▼ Daily activity TOP list

▼ Top three daily activity growth rates

▼ The top three daily activity declines

Judging from the daily active users, monthly active users and total effective time of users, Dongqiudi is undoubtedly the big winner of the World Cup. With its highly vertical platform traffic and distinctive population characteristics, its audience is mostly males between the ages of 25 and 35 who are relatively financially independent. Many advertisers also choose to place ads on this platform during the World Cup.

Next, let’s take a look at another platform that has seen a large increase in June - Momo . Male users account for 63% of the total, and most of the active users are concentrated in first-tier cities. The target audience has strong spending power, and their interests are mostly travel, food, cars, movies , goddesses, etc.

▼ Monthly total effective time TOP list

▼ The top three increases in effective duration

▼ The top three reductions in effective duration

Although the daily and monthly active users of major information flow platforms increased in June, the overall effective time showed a decrease in user stickiness, and the time focused on a single platform shortened. Therefore, if the budget permits, choosing a platform that is adapted to the audience and multi -channel promotion will bring different effects on advertising exposure compared to single -channel promotion .

▼ Top Male Users

▼Top list of female users

▼ Top list under 24 years old

▼ 25-30 years old TOP list

▼ 31-35 years old TOP list

▼ 36-40 years old TOP list

▼ Top list for those aged 41 and above

The above is the June information flow platform data and rankings compiled by the editor. I hope it can help Aidou to make channel selection and placement reference. If you need additional suggestions, please leave a message~~

author: Aichi bacteria , authorized to be released by Qinggua Media .

Source: iResearch