10 basic skills necessary for operating Douyin

Douyin became a huge hit like a bolt from the blue. Its hit songs topped all the charts . Douyin operations are becoming more and more popular, and more and more people are starting to play Douyin. Today I will introduce to you some basic skills you need to know when operating Douyin .

1. Positioning of your own Douyin account

Tik Tok is a music-based creative short video social software. The positioning of your Douyin should be based on this foundation. The specific positioning of your Douyin depends on what expertise or resources you have. If you are a good-looking guy or girl, you can position Douyin as the gorgeous route; if you have talents in certain areas, you can position Douyin as the talent route, such as singing, dancing, chess, calligraphy, painting, or writing, directing and acting; if you are an expert or a senior person in a certain field, you can position your Douyin as the big-name route. For example, automotive experts, maternal and child experts, and food experts.

2. Personnel needed to operate Douyin

Tik Tok is an emerging short video platform, so there is a serious shortage of talent in the operation of Tik Tok. In fact, there is a shortage of talent in the operation of the entire self-media . Fortunately, there are not enough talents in self-media. The operation of Douyin can be done by a single person or a team, depending on the positioning and purpose. If it is a team, the following types of talents are probably needed: planning, copywriting , directing, photography, video editing, and maintenance. It is better to have three people in total, but of course one person can do it all, but the efficiency will be lower.

3. What equipment is needed to operate Douyin?

For most Douyin operators , only simple tools are needed. Hardware: a computer and a high-pixel mobile phone. Some also require microphones, speakers, etc., and professional teams also have studios. Haoye self-media also has a photo studio. Software: Video editing tools. Some also require software such as anti-censorship software and batch data collection software.

4. Tik Tok data

In the latest user portrait released by Douyin, the male-to-female ratio is 4:6, and the majority of them are between 24 and 30 years old. People born after 1990 are the main force of Douyin, and the most are young men and women born in 1994; 10-second videos are the best on Douyin, and 13-second videos are also good; vertical screen videos account for 79% of Douyin's videos, and horizontal screen videos account for 21%; Douyin has internet celebrities such as Li Ge and Modern Brothers, and it takes about half a year for them to become famous after joining Douyin.

5. Tik Tok’s algorithm

How to get more recommendations on Douyin. How can Tik Tok get more exposure ? Douyin has the genes of Toutiao and has adopted Toutiao’s intelligent recommendation mechanism, that is, finding people through information. First create a user profile, and then push matching information to the user. Generally, we recommend a part of the videos to users first to see how they react to the video. This reaction is reflected in the number of views, likes, comments, reposts, etc. If the number of views, likes, comments, and reposts is relatively high, then the Tik Tok platform robot will think that your video is popular and will give you more recommendations so that more people can see it. And so the cycle snowballs. If the number of views, likes, comments, and reposts is relatively small when recommended for the first time, the Douyin platform robot will reduce or stop recommending. Of course, there are some tricks to getting more recommendations. Many self-media friends are studying this, and Haoye self-media is also studying this.

6. What kind of content is best for Douyin?

What content is the most popular on Tik Tok? Which video on Tik Tok is the most popular? In fact, these are all about Tik Tok content. The most popular contents on Douyin are probably the following: funny jokes, talent shows, imitation performances, emotional inspirational stories, flirting with young ladies and young men, summaries and reviews, etc.

7. How to shoot Tik Tok videos

The characteristics of Tik Tok videos are that they are very fresh, trendy and cool. How to shoot such a video? Most of them can be shot with a smartphone, directly using the Douyin lens. Douyin has many special effects, such as VR , rain control, etc. Make the video cool. Of course, be sure to add relevant background music. If you have video editing skills, you can make it even cooler.

8. How to move content on Douyin?

There are also two meanings of Douyin posting. A. Content transfer. Moved from other short video platforms to Douyin. For example: Weishi , Xigua Video, Kuaishou , Xiaohuoshan, Miaopai , Xiaojiaxiu, Huopai, Meipai ... Moving requires certain tools, such as removing watermarks and parsing URLs. The method is to open the video you want to move on platforms such as Xigua Video, click Share, then click "Copy Link", put the copied URL into the watermark resolution URL, click Download, and you can get the video without the watermark. If you want to make further modifications, you can use Format Factory to modify the parameters of the video, so that it becomes an "original video". B. Mode transfer. See which videos on Tik Tok are popular and study them. Then move the whole thing, move the model, move the content, and move the business model . For example: Modern Brothers are singers; Fan Deng is a book narrator; Du Zijian is a talker on emotional intelligence... Maybe you can too.

9. When is the best time to post Tik Tok videos?

Generally speaking, 7 to 9 in the morning, 11 to 12 in the morning, 6 to 7 in the afternoon, and 8:30 to 10 in the evening.

10. Tik Tok maintenance

After publishing the video, perform appropriate maintenance, such as data collection, comment interaction, etc. This is one of the routine tasks of Douyin operation and self-media operation.

Source: Gray Industry Circle